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      Culture As CommitmentRemove Culture As Commitment →

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      • August 2009 (Revised August 2010)
      • Case

      Slanket: Responding to Snuggie's Market Entry

      By: John A. Deighton and Leora Kornfeld
      How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
      Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
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      Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
      • August 2009
      • Case

      Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era

      By: David A. Thomas and Stephanie Creary
      This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and... View Details
      Keywords: Diversity; Leadership; Growth and Development Strategy; Organizational Culture; Performance Effectiveness; Business and Stakeholder Relations; Food and Beverage Industry; United States
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      Thomas, David A., and Stephanie Creary. "Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era." Harvard Business School Case 410-024, August 2009.
      • July 2009 (Revised March 2010)
      • Case

      Sotheby's & Christie's Inc.

      By: Ramon Casadesus-Masanell and Catherine Jane Wise
      The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details
      Keywords: Arts; Business Model; Restructuring; Economics; Auctions; Market Entry and Exit; Duopoly and Oligopoly; Operations; Competition
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      Casadesus-Masanell, Ramon, and Catherine Jane Wise. "Sotheby's & Christie's Inc." Harvard Business School Case 710-412, July 2009. (Revised March 2010.)
      • 2009
      • Working Paper

      Culture Clash: The Costs and Benefits of Homogeneity

      By: Eric J. Van den Steen
      This paper develops an economic theory of the costs and benefits of corporate culture—in the sense of shared beliefs and values—in order to study the effects of "culture clash" in mergers and acquisitions. I first use a simple analytical framework to show that shared... View Details
      Keywords: Mergers and Acquisitions; Cost vs Benefits; Values and Beliefs; Organizational Change and Adaptation; Organizational Culture; Motivation and Incentives; Theory
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      Van den Steen, Eric J. "Culture Clash: The Costs and Benefits of Homogeneity." Harvard Business School Working Paper, No. 10-003, July 2009.
      • 2009
      • Book

      Leading for Equity: The Pursuit of Excellence in the Montgomery County Public Schools

      By: Stacey M. Childress, Dennis Doyle and David A. Thomas
      Leading for Equity tells the compelling story of the Montgomery County (Maryland) Public Schools and its transformation—in less than a decade—into a system committed to breaking the links between race and class and academic achievement. In chapters organized around six... View Details
      Keywords: Transformation; Education; Leadership; Organizational Change and Adaptation; Performance Improvement; Social Issues
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      Childress, Stacey M., Dennis Doyle, and David A. Thomas. Leading for Equity: The Pursuit of Excellence in the Montgomery County Public Schools. Cambridge: Harvard Education Press, 2009. (Foreword by David Gergen.)
      • May 2009
      • Article

      The Definitive Guide to Recruiting in Good Times and Bad

      By: Claudio Fernández-Aráoz, Boris Groysberg and Nitin Nohria
      This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Few companies are thinking about hiring right now, but that's a mistake. If history... View Details
      Keywords: Talent and Talent Management; Economic Slowdown and Stagnation; Recruitment; Selection and Staffing; Management Practices and Processes; Managerial Roles
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      Fernández-Aráoz, Claudio, Boris Groysberg, and Nitin Nohria. "The Definitive Guide to Recruiting in Good Times and Bad." Harvard Business Review 87, no. 5 (May 2009): 74–84.
      • April 2009 (Revised April 2012)
      • Case

      Bono and U2

      By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox
      This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the... View Details
      Keywords: Arts; Business Model; Social Entrepreneurship; Globalized Markets and Industries; Leadership; Brands and Branding; Personal Development and Career; Social Enterprise; Music Industry
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      Koehn, Nancy F., Katherine Miller, and Rachel Wilcox. "Bono and U2." Harvard Business School Case 809-148, April 2009. (Revised April 2012.)
      • April 2009 (Revised July 2009)
      • Module Note

      Delivering Personally on Responsibility

      By: Joshua D. Margolis
      How can individuals equip themselves to exercise leadership in the face of moral adversity? This six-session module aims to prepare students to meet moral responsibility when it is simultaneously most essential and most difficult. Moral adversity refers to situations... View Details
      Keywords: Ethics; Leadership; Moral Sensibility; Leadership Development
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      Margolis, Joshua D. "Delivering Personally on Responsibility." Harvard Business School Module Note 409-093, April 2009. (Revised July 2009.)
      • April 2009 (Revised May 2010)
      • Case

      Urbi and the City Licensee Managers

      By: John D. Macomber and Regina Garcia-Cuellar
      A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details
      Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States
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      Macomber, John D., and Regina Garcia-Cuellar. "Urbi and the City Licensee Managers." Harvard Business School Case 209-144, April 2009. (Revised May 2010.)
      • 2009
      • Working Paper

      Taking a 'Deep Dive': What Only a Top Leader Can Do

      By: Howard H. Yu and Joseph L. Bower
      Unlike most historical accounts of strategic change inside large firms, empirical research on strategic management rarely uses the day-to-day behaviors of top executives as the unit of analysis. By examining the resource allocation process closely, we introduce the... View Details
      Keywords: Leading Change; Management Practices and Processes; Resource Allocation; Business Processes; Organizational Change and Adaptation; Organizational Culture; Organizational Structure
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      Yu, Howard H., and Joseph L. Bower. "Taking a 'Deep Dive': What Only a Top Leader Can Do." Harvard Business School Working Paper, No. 09-109, April 2009. (Revised February 2010, May 2010.)
      • March 2009
      • Case

      Barbara Norris: Leading Change in the General Surgery Unit

      By: Boris Groysberg, Nitin Nohria and Deborah Bell
      Barbara Norris struggles to address the many problems facing her as a recently promoted nurse manager in the General Surgery Unit (GSU) at Eastern Massachusetts University Hospital (EMU). She has inherited a unit with the lowest employee satisfaction scores and highest... View Details
      Keywords: Employee Relationship Management; Leading Change; Service Delivery; Organizational Change and Adaptation; Organizational Culture; Groups and Teams; Motivation and Incentives; Satisfaction; Health Industry
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      Groysberg, Boris, Nitin Nohria, and Deborah Bell. "Barbara Norris: Leading Change in the General Surgery Unit." Harvard Business School Case 409-090, March 2009.
      • March 2009 (Revised September 2011)
      • Case

      UBS and Auction Rate Securities (A)

      By: Daniel Baird Bergstresser, Shawn A. Cole and Siddharth Bhaskar Shenai
      UBS, a global financial services company, must decide whether to continue to support the market for Auction Rate Securities in the face of a growing financial crisis. These instruments, underwritten by UBS, were marketed to clients as highly liquid and safe... View Details
      Keywords: Cost vs Benefits; Financial Crisis; Asset Pricing; Financial Liquidity; Financial Instruments; Government Legislation; Risk and Uncertainty; Financial Services Industry
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      Bergstresser, Daniel Baird, Shawn A. Cole, and Siddharth Bhaskar Shenai. "UBS and Auction Rate Securities (A)." Harvard Business School Case 209-119, March 2009. (Revised September 2011.)
      • February 2009 (Revised September 2011)
      • Case

      Big Spaceship: Ready to Go Big?

      By: Boris Groysberg and Michael Slind
      Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details
      Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation
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      Groysberg, Boris, and Michael Slind. "Big Spaceship: Ready to Go Big?" Harvard Business School Case 409-047, February 2009. (Revised September 2011.)
      • February 2009
      • Article

      Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting

      By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max H. Bazerman
      Goal setting is one of the most replicated and influential paradigms in the management literature. Hundreds of studies conducted in numerous countries and contexts have consistently demonstrated that setting specific, challenging goals can powerfully drive behavior and... View Details
      Keywords: Goals and Objectives; Management Practices and Processes; Organizational Culture; Performance Improvement; Behavior; Motivation and Incentives
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      Ordonez, Lisa D., Maurice E. Schweitzer, Adam D. Galinsky, and Max H. Bazerman. "Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting." Academy of Management Perspectives 23, no. 1 (February 2009).
      • January 2009 (Revised May 2010)
      • Case

      Altoona State Investment Board: December 2008

      By: Josh Lerner
      Rod Calhoun, the head of the Altoona State Investment Board's private equity investment program, considered the communication he had just received. It was from Permira, the leading European buyout fund, and concerned its fourth fund, to which Altoona had made a £ 100... View Details
      Keywords: Private Equity; Financial Management; Financial Strategy; Investment Funds; Partners and Partnerships
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      Lerner, Josh. "Altoona State Investment Board: December 2008." Harvard Business School Case 809-095, January 2009. (Revised May 2010.)
      • January 2009 (Revised June 2010)
      • Case

      Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture

      By: Ranjay Gulati
      Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details
      Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units
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      Gulati, Ranjay. "Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture." Harvard Business School Case 409-061, January 2009. (Revised June 2010.)
      • January 2009
      • Article

      From Regional Star to Global Leader

      By: Nitin Nohria
      Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details
      Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris
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      Nohria, Nitin. "From Regional Star to Global Leader." Harvard Business Review 87, no. 1 (January 2009).
      • 2009
      • Working Paper

      Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting

      By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max H. Bazerman
      Goal setting is one of the most replicated and influential paradigms in the management literature. Hundreds of studies conducted in numerous countries and contexts have consistently demonstrated that setting specific, challenging goals can powerfully drive behavior and... View Details
      Keywords: Goals and Objectives; Management Practices and Processes; Organizational Culture; Performance Improvement; Behavior; Motivation and Incentives
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      Ordonez, Lisa D., Maurice E. Schweitzer, Adam D. Galinsky, and Max H. Bazerman. "Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting." Harvard Business School Working Paper, No. 09-083, January 2009.
      • 2009
      • Article

      Implicit Affect in Organizations

      By: Sigal G. Barsade, Lakshmi Ramarajan and Drew Westen
      Our goal is to integrate the construct of implicit affect—affective processes activated or processed outside of conscious awareness that influence ongoing thought, behavior, and conscious emotional experience—into the field of organizational behavior. We begin by... View Details
      Keywords: Organizational Behavior; Framework; Organizational Culture; Behavior; Cognition and Thinking; Emotions; Motivation and Incentives; Perspective
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      Barsade, Sigal G., Lakshmi Ramarajan, and Drew Westen. "Implicit Affect in Organizations." Research in Organizational Behavior 29 (2009): 135–162.
      • December 2008 (Revised December 2010)
      • Case

      Hema Hattangady and Conzerv (A)

      By: Michael L. Tushman and David Kiron
      This case describes the evolution of a fast-growing Indian energy firm. It illustrates both leadership change as Hema is evolving as a leader, as well as how organization architecture (culture, systems, incentives, and human resources) is evolving. The case highlights... View Details
      Keywords: Change; Decision Choices and Conditions; Leadership Development; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Energy Industry; India
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      Tushman, Michael L., and David Kiron. "Hema Hattangady and Conzerv (A)." Harvard Business School Case 409-022, December 2008. (Revised December 2010.)
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