• 13 Feb 2017
• Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,... View Details

Keywords: by Dina Gerdeman; Food & Beverage

• 16 Feb 2004
• Research & Ideas

HBS Center Focuses on Europe

The Europe Research Center (ERC) is the newest of Harvard Business School's Global Initiative research centers, having opened its doors in July 2002. With the political and economic currents now affecting... View Details

Keywords: by Cynthia Churchwell

• Web

Placement - Doctoral

Academic Area Dissertation: Essays in Financial and Labor Markets Advisors: Gabriel Chodorow-Reich , Jeremy Stein , Samuel G. Hanson , and Adi Sunderam Jiafeng (Kevin) Chen Business Economics, 2024 Placement: Stanford Institute for Economic Policy View Details

• 09 May 2018
• Research & Ideas

A Simple Way for Restaurant Inspectors to Improve Food Safety

new research about how scheduling affects worker behavior. The potential result: Americans could avoid 19 million foodborne illnesses, nearly 51,000 hospitalizations, and billions of dollars of related medical costs. Government health... View Details

Keywords: by Carmen Nobel; Food & Beverage; Service

• 19 Feb 2008
• Research & Ideas

Radical Design, Radical Results

When furniture designer Herman Miller presented a prototype of its sleek, mesh Aeron chair to a consumer focus group, many asked if they could see a finished, upholstered version. Innovative product design can be a risky proposition. Yet... View Details

Keywords: by Julia Hanna; Consumer Products

• December 2022
• Article

When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly

By: Dominique Olié Lauga, Elie Ofek and Zsolt Katona

A prominent hallmark of competitive interaction is the desire to differentiate from rivals. In this article, the authors examine under what conditions firms will differentiate through product quality versus advertising intensity. Firms select quality in a first stage,... View Details

Keywords: Competition; Advertising; Product Positioning

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Lauga, Dominique Olié, Elie Ofek, and Zsolt Katona. "When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly." Journal of Marketing Research (JMR) 59, no. 2 (December 2022): 1252–1265.

• 2012
• Working Paper

When Do User Innovators Start Firms? A Theory of User Entrepreneurship

A rich and distinguished body of research has documented the importance of user innovations. For the most part, this literature has found that users innovate but do not commercialize their innovations. Instead, users benefit from using their innovations and allow... View Details

Keywords: Customers; Commercialization; Emerging Markets; Entrepreneurship; Innovation and Invention

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Shah, Sonali, and Mary Tripsas. "When Do User Innovators Start Firms? A Theory of User Entrepreneurship." Harvard Business School Working Paper, No. 12-078, March 2012.

• May 2012 (Revised July 2012)
• Case

Credit Unions: The Future of the Cooperative Financial Institution

By: Robert C. Pozen and Grace Hou

Credit unions are a specialized type of depository institution with a cooperative, non-profit structure and a federal tax exemption. They originated as small, cooperative institutions with an emphasis on uncollateralized consumer lending to the unbanked... View Details

Keywords: Banking; Credit Unions; Banks and Banking

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Pozen, Robert C., and Grace Hou. "Credit Unions: The Future of the Cooperative Financial Institution." Harvard Business School Case 312-131, May 2012. (Revised July 2012.)

• Program

Managing Health Care Delivery

your organization's performance Identify and address gaps in your health care delivery organization Evaluate and create flexible strategies for ensuring more effective care Respond to new market forces, payment models, and consumer... View Details

Keywords: Health Care; Health Care

• 30 Nov 2009
• Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

What's happening here? A: The core idea is pretty simple. My research shows that when consumers start buying music online, they switch from buying full albums to cherry-picking their favorite songs on those... View Details

Keywords: by Sean Silverthorne; Music

• Working Paper

The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation

By: Tatyana Deryugina, Alexander MacKay and Julian Reif

Economic theory suggests that demand is more elastic in the long run relative to the short run, but evidence on the empirical relevance of this phenomenon is scarce. We study the dynamics of residential electricity demand by exploiting price variation arising from a... View Details

Keywords: Energy; Demand and Consumers; Price; Policy; Mathematical Methods

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Deryugina, Tatyana, Alexander MacKay, and Julian Reif. "The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation." NBER Working Paper Series, No. 23483, October 2017.

• Web

Accounting & Management - Doctoral

apply to the PhD in Business Administration and select Accounting as their area of study. Students work closely with faculty in the Accounting and Management Unit . Research here encompasses financial reporting and analysis and management... View Details

• August 1998 (Revised July 2002)
• Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details

Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry

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Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)