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Show Results For
- All HBS Web
(1,549)
- People (1)
- News (249)
- Research (1,155)
- Events (10)
- Multimedia (6)
- Faculty Publications (504)
- 25 Jan 2016
- Research & Ideas
When Negotiating a Price, Never Bid with a Round Number
market price of three consumer products. Before making their guesses, they received “audience suggestions” for what they should bid. When given the chance to choose which audience members would help them on... View Details
Keywords: by Carmen Nobel
- 03 Feb 2015
- First Look
First Look: February 3
States. Design: We examined the correlation between the coincident index (a proxy for overall economic conditions) and IVF use at the national level from 2000 to 2011. We then analyzed the relationship at the state level through... View Details
Keywords: Sean Silverthorne
- Web
2023 Reunion Presentations - Alumni
measures reduce US dependence on supply chains linked to China? And what should we do with prices of imports from Vietnam and Mexico on the rise? Paper on Global Supply Chain Great Reallocation CASE STUDY Acquiring and Engaging Talent for... View Details
- Web
Buy Now, Pay Later: Cars on Time
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 13 Jan 2023
- Research & Ideas
Are Companies Actually Greener—or Are They All Talk?
Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details
Keywords: by Rachel Layne
- Article
Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India
By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman
Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details
Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat
Gaurav, Sarthak, Shawn A. Cole, and Jeremy Tobacman. "Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India." Journal of Marketing Research (JMR) 48, no. SPL (November 2011): S150–S162.
- 21 Apr 2009
- First Look
First Look: April 21, 2009
two-sided proprietary (closed) platforms connecting consumers and producers. Proprietary platforms create two-sided deadweight losses through monopoly pricing but at the same time, precisely because they set... View Details
Keywords: Martha Lagace
- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
market, it’s largely because their value extends beyond the use value of the product itself. Meaning: There are other values that the consumer attaches to the product or the experience of using the product that become core. There’s a... View Details
- 14 Apr 2015
- First Look
First Look: April 14
of people's relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including online digital spaces, View Details
Keywords: Sean Silverthorne
- May 2020
- Teaching Note
Kraft Heinz: The $8 Billion Brand Write-Down
By: Jill Avery
Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details
- 18 May 2010
- First Look
First Look: May 18
Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that specializes in forecasting consumer behavioral change and capitalizes on the disconnect between stock View Details
Keywords: Martha Lagace
- Web
Buy Now, Pay Later: Introduction
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
future value proposition for consumers reconcile with the financial sustainability of restaurants and the well-being of employees? Will consumers be willing to pay more to help ensure fair wages and... View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
would not have risen to what is now, a $2.5-billion-a-year industry, without a revolutionary shift to outside-in thinking that allowed companies such as Fresh Express to realize that busy consumers wanted companies to make the whole salad... View Details
- 2025
- Working Paper
An Empirical Examination of Business Climate Alliances: Effective and/or Harmful?
By: Matteo Gasparini and Peter Tufano
This research studies business alliances that seek to address climate change, offering empirical evidence to address claims advanced by alliance supporters and critics. We study eleven major alliances mostly focused on financial services firms and 424 major... View Details
Keywords: Antitrust; Climate Change; Financial Institutions; Competition; Network Effects; Alliances
Gasparini, Matteo, and Peter Tufano. "An Empirical Examination of Business Climate Alliances: Effective and/or Harmful?" Harvard Business School Working Paper, No. 25-060, May 2025.
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
generally have below-average reliability ratings from Consumer Reports, which could contribute to why owners get rid of them so quickly,” said iSeeCars CEO Phong Ly, in a statement accompanying the report. Owners of ultra-high-end... View Details
- 15 May 2007
- First Look
First Look: May 15, 2007
case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=301094 PublicationsThe Price of Immediacy Authors:George Chacko, Jakub W. Jurek, and Erik Stafford Periodical:Journal of Finance (forthcoming) Abstract This paper... View Details
Keywords: Martha Lagace
- 01 Dec 2023
- News
Thinking Ahead
for advertising, targeting, and pricing decisions in his research, is more broadly interested in the “creator economy” ecosystem that includes influencers like Li; platforms like TikTok, Instagram, and YouTube; and the brands whose... View Details
- 05 Jul 2011
- First Look
First Look: July 5
Working PapersTo Groupon or Not to Groupon: The Profitability of Deep Discounts Authors:Benjamin Edelman, Sonia Jaffe, and Scott Duke Kominers Abstract We examine the profitability and implications of online discount vouchers, a new marketing tool that offers View Details
Keywords: Sean Silverthorne
- 25 Jul 2023
- Research & Ideas
Could a Business Model Help Big Pharma Save Lives and Profit?
there is not more equity?” Voluntary licensing unlocks overlooked, less-understood markets Gilead’s tiered model combined branded product sales at prices based on disease burden and per capita income of 140 low- and middle-income... View Details