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Show Results For
- All HBS Web
(1,189)
- People (6)
- News (319)
- Research (743)
- Events (1)
- Multimedia (6)
- Faculty Publications (185)
- 01 Dec 2005
- News
Buy the Book
as a sublime integration of operations and marketing,” says Deighton, who taught the case to MBAs for the first time this fall in the elective course Consumer Marketing. “Patterson understands that if you want shelf space you need to... View Details
- 03 Nov 2021
- Blog Post
Alumni Viewpoints: Confronting the Climate Change Challenge
key role business leaders have to play in confronting climate change—and the power of HBS alumni to make a positive difference. +Jacqueline Adams (MBA 1978) President, J Adams Strategic Communications; co-author of A Blessing: Women of... View Details
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
"The benefits to travelers and the reduction in pricing power of hotels is really concentrated in particular cities during certain times," says Chiara Farronato, a co-author of the study. "When hotels are fully booked,... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 01 Mar 2012
- News
Alumni Book Briefs
Explosion of Capitalism Abroad Will Change Business Everywhere by Christopher Meyer (MBA 1974) with Julia Kirby (Harvard Business Review Press) The advanced economies that in 2000 consumed 75 percent of the world’s output will View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
When the coronavirus pandemic led many brick-and-mortar retailers to close their doors, consumers turned to online shopping in record numbers—US ecommerce sales rose by 31.8 percent between the first and second quarter of 2020 to $211.5... View Details
- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
for private investment in, say, water projects, power distribution, toll roads, energy performance, and contracting. Furthermore, businesses can figure out what to do regarding investment in basic resource infrastructure at the city scale... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
The ResourceAyanda Heita, MBA 2023The Resource aggregates and curates the best secondhand fashion online. Our vision is to eliminate fashion waste. Clean Energy, Buildings, & Transportation Contestants AGAPEGraeme Johnson, MBA 1995 Armenian Gas and View Details
- 20 Feb 2008
- First Look
First Look: February 20, 2008
highlight a two-stage process for marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of marketing actions on consumer demand of a company's product. In stage two,... View Details
Keywords: Martha Lagace
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
established organizations are wise to consider radically new approaches that address changing needs of consumers in today's digital age. Yet companies should be wary of the temptation to toss out all existing practices because they risk... View Details
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Publishing), a soon-to-be-published book by HBS Professor David Yoffie, who served as moderator of the panel. "Judo is the art of hand-to-hand fighting in which the weight and efforts of one's opponents are used to bring about their defeat," Yoffie explained... View Details
Keywords: by Jim Aisner
- 05 Mar 2024
- Blog Post
IFC India: Our Godrej Site Visit
forest at a nearby Tata Thermal Power Plant. While peering out from a 150 meter-high coal power plant boiler, we saw a large swath of mangroves in the distance. Later, we arrived at the Godrej headquarters,... View Details
- 08 Dec 2015
- First Look
December 8, 2015
create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that... View Details
Keywords: Sean Silverthorne
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a View Details
- 01 Apr 2000
- News
Getting the Message
particularly engaging medium. It's very accountable, but it really has limited powers to romance the consumer in the way that television can." Others, however, see a future in which new technologies will... View Details
Keywords: Susan Young
- 19 Sep 2012
- News
On a Sound Track
about the glamour for a minute—the celebrity sports endorsements, team sponsorships, promotions featuring models and freestyle rappers. Is branding your top priority? Building brand is fundamental to what we do. We play at this very View Details
- Web
Alumni-Authored Books | Baker Library
for creating winning brands , Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position. Wileman, Andrew: Retail power plays : from trading to brand leadership : strategies for... View Details
- 01 Dec 2020
- News
Finding The Right Patient-Provider Match
Kyruus’s search engine enables consumers to find the best providers for their health care needs. Since he was eight years old, Graham Gardner, MD (MBA 2007) knew he wanted to be a doctor. Once he completed his training as a cardiologist,... View Details
Keywords: Susan Young
- 01 Mar 2012
- News
Speak English, Please!
proficient in English, or risk demotion. “I was simply astonished,” said one engineer interviewed after the announcement. “Many Rakuten employees are allergic to English.” At Rakuten, an online shopping mall that does not sell to View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
children in real-life situations as they learn experientially through play in familiar environments using a mobile device. canada PIXIE is a website that connects passionate, small product companies, designers, and artisans with their core market while bringing the... View Details