Computer Industry - Publications - Faculty & Research

10 Oct 2005
Research & Ideas

Homers: Secrets on the Factory Floor

industries, the concept of a homer might take on other forms (e.g., an office worker typing a personal letter on his or her computer while at work). Q: Since the practice of employees using company time and resources to create personal... View Details

Keywords: by Sean Silverthorne; Manufacturing

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

microprocessors to computer makers such as Compaq and Dell. The company competes with chipmaker Advanced Microdevices and complements Microsoft's operating system and applications software. Ironically, the businesses that are creating... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

16 Jan 2014
Research & Ideas

Resolving Patent Disputes that Impede Innovation

Land Rover, for instance, while the Universal Serial Bus (USB) helps standardize the connection of countless computer peripherals. Intellectual property owners often strive to have their patents included in these standards, such that in... View Details

Keywords: by Carmen Nobel; Technology; Legal Services

16 Apr 2001
Research & Ideas

Angels Face the Innovator’s Dilemma

expectations were." Tips For Aspiring Disrupters Just like other industries, computers and brokerage among them, the venture capital industry itself is also ripe for disruption, he said. While odds... View Details

Keywords: by Martha Lagace; Financial Services

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details

Keywords: by Robert S. Kaplan & David P. Norton

March 1993 (Revised June 1994)
Case

Intel Corporation: Going into OverDrive

In May 1992, Intel Corp., the leading supplier of microprocessors for IBM-compatible personal computers, announced the retail availability of OverDrive processors, a new line of performance upgrades for the Intel 486 series of microprocessors. The case chronicles the... View Details

Keywords: Change Management; Expansion; Product Marketing; Computer Industry; Computer Industry; Computer Industry

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27 Aug 2008
Research & Ideas

Creating Leaders for Science-Based Businesses

colleague, Senior Lecturer Willy Shih, led a discussion titled "Emerging Models of Corporate Research," which centered on case studies on Corning, IBM, and InnoCentive. A veteran of 27 years in industry, many of them in View Details

Keywords: by Garry Emmons; Biotechnology; Health

autumn 1998
Article

Case Study: Dell Online

By: V. Kasturi Rangan and Marie Bell

Keywords: Technology; Computer Industry

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February 1979
Case

Systems Engineering Laboratories, Inc.

By: William E. Fruhan Jr.

Choosing an equity offering or an offering of straight subordinated debt with a CCC credit rating and a 12.5% coupon. View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Corporate Finance; Computer Industry

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January 1971
Case

Compulease Co. (D): The Denouement

By: William E. Fruhan Jr.

Keywords: Computer Industry

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January 1955
Case

Compulease Co. (A)

By: John H. McArthur and William E. Fruhan Jr.

Keywords: Computer Industry

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April 2013 (Revised November 2013)
Case

Microsoft in Korea

By: Jordan I. Siegel and Lynn Pyun

Microsoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively... View Details

Keywords: Global; International Business; Multinational Management; Human Resource Management; Labor Market; Global Human Resource Management; Microsoft; South Korea; Asia; East Asia; Human Resources; Strategy; Global Strategy; Computer Industry; South Korea; East Asia

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2012
Book

Auctions, Market Mechanisms, and Their Applications: Second International ICST Conference, AMMA 2011

By: Peter Coles, Sanmay Das, Sebastien Lahaie and Boleslaw Szymanski

This book constitutes the thoroughly refereed post-conference proceedings of the Second International ICST on Auctions, Market Mechanisms, and Their Applications (AMMA 2011) held in New York, August 22–23, 2011. The 22 revised full papers presented were carefully... View Details

Keywords: Internet; Market Design; Internet and the Web; Auctions; Information Management; Computer Industry

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October 14, 2011
Blog Post

Steve Jobs, the Immediate Case Study

By: Nancy F. Koehn

Keywords: Information; Computer Industry

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October 3, 2011
Blog Post

Putting Steve Jobs in Perspective

By: Nancy F. Koehn

Keywords: Perspective; Computer Industry

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April 2010
Supplement

Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc.

By: Willy C. Shih

Keywords: Computer Industry

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October 2009
Simulation

Strategy Simulation: Competitive Dynamics and Wintel

By: Ramon Casadesus-Masanell

In this online simulation students study the dynamics of cooperation and competition between two markedly different businesses that both rely on the flow of PC sales. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as... View Details

Keywords: Competitive Strategy; Cooperation; Motivation and Incentives; Negotiation; Software; Computer Industry

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