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Show Results For
- All HBS Web
(995)
- People (1)
- News (176)
- Research (585)
- Events (9)
- Multimedia (3)
- Faculty Publications (376)
- 17 Mar 2015
- First Look
First Look: March 17
even rational in making funding decisions. Drawing on a panel of national experts and comprehensive data from the largest crowdfunding site, we examine funding decisions for proposed theater projects, a category where expert and crowd... View Details
Keywords: Sean Silverthorne
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
this category has lower performance along traditional metrics but offers new benefits around convenience, customization, and simplicity that fit squarely with a customer's behavior patterns and priorities. The business model supports... View Details
- Web
Online Creating Brand Value Course | HBS Online
Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating and networking with a global community of peers before,... View Details
- Web
Business and Climate Change Course | HBS Online
into two different categories Get social by collaborating and networking with a global community of peers before, during, and after the course. Learners who successfully complete an HBS Online program are added to the HBS Online... View Details
- 01 Mar 2017
- News
Lego Stays on Script
marketing, Michael Moynihan (MBA 1993), has been with the company since 1996, long enough to remember its missteps in attempting to broaden Lego’s customer base by expanding into product categories such as action figures, arts and crafts,... View Details
Keywords: Julia Hanna
- 01 Sep 2020
- News
Giving Amazon the Boot
but this is partly based on the categories they play in, not just the fact that they are [direct to consumer],” says Amed. At a time when much of the fashion industry has suffered, Amed points to the success of LA-based Entireworld, known... View Details
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
categories of Health Performance Indicators can offer up objective data about the current status of a building and identify meaningful fluctuations over time. How are these HPIs gathered and interpreted? With a combination of settings,... View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
Once a company grows large enough to scale, says Cespedes, it’s important that managers think strategically about segmenting its market, not just “partitioning” it into broad categories such as health care or financial services. Cespedes... View Details
- 05 Dec 2012
- What Do You Think?
Should Managers Bother Listening to Predictions?
should not however be slaves to the plan or the prediction they are following and must ask how firm-wide competencies can be developed to handle changes in predictions." And there are situations in which predictions can be very helpful. Peter Everett commented:... View Details
Keywords: by James Heskett
- 12 Jun 2012
- First Look
First Look: June 12
External risks arise from events outside the company and are beyond its influence or control. Sources of these risks include natural and political disasters and major macroeconomic shifts. Risk events from any category can be fatal to a... View Details
Keywords: Sean Silverthorne
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
high at that outlet, while the Boston store might stock relatively few items in this category because demand is lower there. Why don't more retailers customize their inventories? The answer, as we explain later on, lies in slow supply... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
control, and contractual flexibility," they maintain. "Thus it looms as a potential complement or substitute for all of the major categories of existing media and appears capable of serving a wide range of communications... View Details
- 28 Sep 2021
- News
Alumni Connections Drive Career Opportunities for Students
Facily is to get people together to place bulk orders directly with producers and manufacturers. We cover a wide category of items including grocery, clothing, and small-ticket electronics.” Westphal was inspired by the business model... View Details
Keywords: Becca Carnahan
- 01 Apr 1999
- News
A Vibrant Brand
who, in 1993, teamed up with Time Warner to launch a magazine that would cover the traditionally black music genres that Rolling Stone magazine often overlooked. "Rolling Stone created the category of music journalism," says Clinkscales.... View Details
Keywords: Susan Young
- 05 Oct 2015
- Research & Ideas
What Companies Should Not Do in the Next Banking Crisis
bank, established in Madrid in 1782. ©iStock/Krasnevsky “All investment categories dropped after the crisis, but some dropped more and some less,” says Steinwender. “As we looked at that data, we realized there was a pattern.”... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
board. Just as important as knowing where to cut research is knowing where not to cut. When marketers are creating fewer new ads and introducing fewer new products, it is doubly important to use rigorous pretesting to select the strongest alternatives. In View Details
Keywords: by John Quelch
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
such as acquiring something they don’t have, acquiring something they’re finding it difficult to develop, or jump-starting their entry into a category where they want to be more successful. As the old saying goes, “Why mess with success?”... View Details
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
campus incidents by doing searches of college names and four different types of scandals: murders, sexual assaults, hazing, and cheating. Murders accounted for the largest category of media stories at 42 percent of incidents, followed by... View Details
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic"... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that... View Details