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Show Results For
- All HBS Web
(1,360)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
- 01 Sep 2014
- News
Candid Camera
Picture 1: Homer and Pat Luther Picture 2: Patricia Gascoigne McGregor and George McGregor Picture 3: Jacques Nordeman Picture 4: Dick and Jean Carlson (Photos by MVS Studio Inc.) More than 3,500 alumni and guests returned to campus for spring reunions, including 148... View Details
- 01 Aug 2014
- News
The Secret Sauce
Email communication was key to achieving a class best of 53 percent participation. When asked to lead his class’s 30th Reunion Gift participation efforts, Atlanta-based real estate developer Scott Hawkins was up for the challenge. Partnering with other class leaders,... View Details
- 14 Apr 2014
- News
The Pershing Square Foundation Awards $17M to Harvard
- 01 May 2013
- News
C.D. Spangler Jr., MBA 1956
When Dick Spangler was tapped to lead HBS's first capital campaign with a mission to raise $500 million, he regarded the request as "the ultimate cold call." But it was one he was pleased to answer. In his initial View Details
- January 2003
- Case
Mountain Dew: Selecting New Creative
The key role of selecting creative in brand communications, the problems with building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the senior management skills needed to interpret ads are highlighted. View Details
Holt, Douglas B. "Mountain Dew: Selecting New Creative." Harvard Business School Multimedia/Video Case 503-038, January 2003.
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A). View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
Albert D. Lasker
Lasker was a pioneer of hard-hitting advertising. He directed campaigns for such products as Palmolive Soap, Quaker Oats, and Pepsodent Toothpaste (he helped to found the latter company and was one of its directors for many years). He was... View Details
Keywords: Services
- 07 Sep 2021
- News
Building New Connections
planning. Narayandas also helped lead the HBS Campaign to a successful conclusion as the largest campaign in business school history, raising $1.4 billion in support of the School’s mission to educate... View Details
- April 2012 (Revised March 2014)
- Case
Social Strategy at Nike
By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry
Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
- 18 May 2020
- News
Joe O’Donnell Named Harvard Medal Recipient
Joe O’Donnell (MBA 1971) Joe O’Donnell (MBA 1971) The Harvard Alumni Association announced last week that Joe O’Donnell (MBA 1971) is one of three recipients of the 2020 Harvard Medal. As noted in the Gazette, the Harvard Medal “recognizes extraordinary service to the... View Details
Edward R. Stettinius
When Stettinius joined Diamond Match, it was the United States’ leading producer of matches, but it was a suffering entity. Within a few short years, however, Stettinius turned the company around and initiated an advertising campaign to... View Details
Keywords: Fabricated Goods
- Web
A Separate Campus - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections
social and intellectual entities,” Donham wrote. “And when this is done, the man who comes to the Business School will feel . . . he is treated like a human being.” 7 In 1924, a $5 million fundraising campaign began for construction of a... View Details
- 25 May 2016
- News
A Focus on Sustainability
Carl Ferenbach (MBA 1972) Carl Ferenbach (MBA 1972), who enjoyed a remarkably successful career in the investment business, has spent much of the last decade focused on his passion for the environment. Channeling his energy, intelligence, and philanthropic dollars into... View Details
- 01 Mar 2016
- News
Expressions of Support
“We believe in HBS’s ability to prepare leaders to meet the challenges facing business and society today.” Ashley Garrett and Alan K. “AJ” Jones (both MBA 1987), HBS Fund Chairs Alumni and friends who give to the HBS Fund for Leadership and Innovation advance the... View Details
- 25 Jun 2014
- News
An International Perspective
“I’ve been involved in international business ventures my entire career,” says Andrew L. Waite (MBA 1993), a generous supporter of global research at HBS. After majoring in civil engineering at England’s Loughborough University of Technology and earning a master’s... View Details
- 01 Sep 2004
- News
Salter New Head of External Relations
In his new role as senior associate dean for External Relations, Professor Malcolm S. (“Mal”) Salter is ready and eager to shift his focus from the classroom to the global community of 65,000 HBS alumni. “The alumni community is an incredibly valuable asset for the... View Details
James W. Thompson
campaigns in such magazines as Godey’s Ladies Book and Peterson’s Magazine. By the time Thompson retired in 1916, he had represented such companies as Eastman Kodak and Prudential Insurance, and his company had become an advertising... View Details
Keywords: Services
- 08 May 2006
- Lessons from the Classroom
Writing the Case for Public School Reform
Campaign for Human Capital at the School District of Philadelphia" examines one district's innovative approach to recruiting and retaining qualified teachers; "Reinventing Human Resources at the School District of... View Details
- 01 Jun 2014
- News
Taking the Lead in Support of HBS
"When it comes to innovative business education, HBS leads the way. I contribute on a regular basis because it's important to me that the School continues on that path." —Andrew Hauptman (MBA 1995) Chairman, Andell, Inc.; Owner and Chairman, Major League Soccer's... View Details
- spring 2007
- Article
Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970
Around 1960, the first independent African nations emerged, marking the beginning of the momentous political event that, among other things, would change the visual representations and the copy of advertisements. Development, modernity, and industrialization became... View Details
Decker, Stephanie. "Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970." Business History Review 81, no. 1 (Spring 2007): 59–86.