Brand Management Of Places - Publications - Faculty & Research

Research Summary

Retail and the Internet

The emergence of new technology, increasing number of new retail formats and the emphasis on store brands are contributing factors to enormous changes taking place in retailing. Rajiv Lal's work on the use of the Internet by retailers calls into question the... View Details

11 Oct 2006
Research & Ideas

The Success of Reverse Leveraged Buyouts

shares in a company or part of a company that had been taken private in an initial leveraged buyout. Usually, buyout specialists will hold their portfolio firms for several years, working with existing View Details

Keywords: by Sean Silverthorne; Banking; Financial Services

01 Mar 2017
News

The Realities of the Refugee Crisis

seen this scale of refugee crisis since the aftermath of World War II. Second, from the late 1990s, the EU has been putting in place common border policies and a common asylum... View Details

Keywords: April White

26 Feb 2007
Research & Ideas

The Power of the Noncompete Clause

a former assistant of his from setting up shop in the same town. But judges in the fifteenth century did not look favorably upon noncompetes, as the Bubonic plague had largely decimated the European labor supply. Legislation View Details

Keywords: by Martha Lagace

20 Sep 2021
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.

Three months into his new role as SVP, Head of Marketing at Madison Square Garden Sports, Adam Laitsas (MBA 2016) looked out from his office onto a place that is equal parts inspiring and familiar. For three... View Details

05 Nov 2007
Research & Ideas

The Changing Face of American Innovation

traditional applications like mechanical patents. Quantifying these technology differences is very important for business managers and public policymakers, but these differences also provide researchers an empirical foothold for... View Details

Keywords: by Sarah Jane Gilbert; Technology

September 2008 (Revised October 2008)
Case

Marc Abrahams: Annals of an Improbable Entrepreneur

By: Boris Groysberg and Michael Slind

Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details

Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career

Citation

Find at Harvard

01 Jun 2005
News

Profiles from the Class of 2005

places like HBS are fortunate,” she says. “We have a responsibility to take on issues we see around us. Wherever I am, I like to identify problems — or voids — and work with others to create structures and channels for addressing them.”... View Details

Keywords: Roger Thompson; Julia Hanna; James E. Aisner; Graduate profiles; Government; Transportation Equipment Manufacturing; Manufacturing

21 Nov 2011
Lessons from the Classroom

The New Challenge of Leading Financial Firms

you're a trader, for example, you have to trade, you have to lead, and you have to manage. You have three jobs." One way leadership of a financial firm differs from others is in the emphasis that must be View Details

Keywords: by Carmen Nobel; Financial Services

June 2016
Case

Duff & Phelps: Scaling an Entrepreneurial Venture (A)

By: Lynda M. Applegate and David Lane

Having teamed up to launch their own financial services business, Noah Gottdiener and Jacob Silverman soon discover a venerable brand and viable business in an established bank subsidiary. They then work for many months to acquire the business as a platform for... View Details

Keywords: Duff ＆ Phelps; Entrepreneurial Management; Mergers ＆ Acquisitions; Entrepreneurial Financing; Entrepreneurship; Mergers and Acquisitions; Integration; Business Model; Growth and Development Strategy; Financial Services Industry

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28 Feb 2020
News

Kelly Campbell Named President of Hulu

and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as... View Details

Keywords: Arts, Entertainment

April 2016 (Revised March 2019)
Case

Moleskine (A)

By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu

Describes the founding and growth challenges facing Moleskine, an Italian-based consumer products company known for its oilcloth-covered notebooks once used by Ernest Hemingway and Vincent van Gogh. CEO Arrigo Berni and co-founder Maria Sebregondi aim to transform the... View Details

Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Culture; Identity Construction; Innovation; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Organizational Culture; Innovation Strategy; Consumer Products Industry

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01 Mar 2019
News

Action Plan: Fruit of the Vine

father’s that evolved into a hobby that turned into a business,” she says. “We not only wanted to be excellent stewards, we wanted to enhance its value.” As managing partner of Knudsen Vineyards, Knudsen... View Details

Keywords: Ryan Jones

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

a team of agile, imaginative and analytical individuals.” Ovia’s CEO, Paris Wallace, grew up on government assistance in California’s Marin County, one of the wealthiest areas in the United States. Raised by... View Details

Keywords: by Ranjay Gulati

06 Oct 2003
Research & Ideas

The Growth of the Social Enterprise

managed centrally. This level of control is conducive to protecting the organization's brand and reputation and coordinating overall strategy and operations. A high degree... View Details

Keywords: by Carla Tishler

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

the most highly valued companies in the world. But how were they able to steer their companies through the volatile ups and downs of decades of changing technologies? What did they have in common? And what... View Details

Keywords: by Michael Blanding; Computer

01 Mar 2015
News

Case Study: The Speed of Light

that maintains and expands your repeatable service/solution yet keeps your employees, managers, and leaders fully engaged. Keys to your future growth are servicing new contracts with your repeatable solution, and the skill set of your... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

December 2015 (Revised February 2017)
Case

BRF

By: David E. Bell and Natalie Kindred

In 2015, BRF's new leadership team is transforming several aspects of the Brazilian protein giant, which had grown sluggish after the 2011 merger that created it. Underlying their reforms are the common goals of reducing bureaucracy, streamlining decision making, and,... View Details

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16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

to the challenge. Think of it as a new strategic initiative facing huge execution challenges. These require senior management to get the best information they can about barriers to execution, and it requires... View Details

Keywords: by Dina Gerdeman

August 2020 (Revised September 2020)
Case

Facelift at Olay (A)

By: Sunil Gupta, Rajiv Lal and Olivia Hull

By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details