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Show Results For
- All HBS Web
(1,214)
- People (7)
- News (346)
- Research (603)
- Events (1)
- Multimedia (14)
- Faculty Publications (231)
- 15 Dec 2024
- News
Editor's Letter
Launched in January 1925, it was an “experimentation in the work of maintaining contact between the School and alumni,” according to W.B. Donham, the School’s second dean. We didn’t take the challenge of disrupting a century-old brand... View Details
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
special attention paid to the look and feel of small details such as the “sari guard”—a regulatory requirement that ensures the long, flowing garment doesn’t get entangled in the bike’s rear wheel. “Bringing Harley-Davidson to India was a pure opportunity to View Details
John M. Hiebert
In his years of leadership at Sterling, Hiebert consolidated the brand names of Bayer, Centaur-Caldwell and Chas into a single division that became increasingly profitable and also launched the environmentally conscious Zimmerman process,... View Details
Keywords: Healthcare
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great View Details
Keywords: by Sean Silverthorne
- 09 Jan 2020
- Blog Post
Set Your Recruiting Vision for 2020
by using the resume database. Goal: Build a Strong Brand On-Campus through Remote Recruiting If you do not have the budget or time for on-campus recruiting, you aren’t alone. The good news is there are many... View Details
Keywords: All Industries
- 26 Apr 2011
- News
BioMine Strikes Gold
their pitch. Europe Alexander Azoulay, MBA '03 David Merle, MBA '03 Superdome building integrated photovoltaics India Vikram Sharma, MBA '06 Crossover Energy sustainable energy services Latin America Thomaz Srougi, GMP 6 2009 Dr. Consulta... View Details
- 24 Sep 2020
- Blog Post
Introducing the HBS Heartland Club
A first-generation college student, she attended Vanderbilt University where she majored in English Literature before heading down to Miami to work in Global Operations for Restaurant Brands International on the Burger King brand. Before... View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
co-chairs. The day kicked off with a unique keynote. Five executives from successful startups took the stage to answer questions like “How do you acquire new customers & scale a brand while operating without a physical footprint?” or... View Details
Keywords: Entertainment / Media / Sports
- 03 Mar 2015
- First Look
First Look: March 3
foundings are driven by collective patterns of activity-that is, by patterns of prior foundings, of support from related markets, and of institutional activism in a given sector. Building on research on social salience and signals, we... View Details
Keywords: Sean Silverthorne
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
at Harvard Business School. MBA in hand, he arrived at P&G at the age of 30 as an assistant brand manager for Joy dishwashing detergent. A variety of other assignments followed, such as helping turn around P&G's beauty products business... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
to plan ahead: Focus on high-potential customers. Make sure you focus on building relationships with ambitious customers in growth industries where pent-up demand is going to be unleashed once the economy turns the corner. If you're... View Details
- Blog
Tech Power at HBS: Faculty Boost Technology Ecosystem
Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the digital economy. A... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
the two set about the tasks of renting suitable manufacturing space, scrounging defunct factories for affordable machinery, developing recipes, and building a business from the ground up. It was a slow process, marked by sixteen-hour... View Details
Keywords: Deborah Blagg
- 17 Jul 2020
- News
Support System
the brand has landed in retailers like Anthropologie, Credo Beauty, and the Detox Market, with recent launches on Macys.com and in Target. But more important, she says, is the win-win of a for-profit company with social impact: View Details
Keywords: Maureen Harmon
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne
- 01 Mar 2004
- News
Toy Story
in their own right — but also a substantial investment in marketing to build brand awareness,” says Abercrombie. Neurosmith competes in a category in which LeapFrog spends over $50 million a year on... View Details
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
content themselves with thinking that even if there isn't an immediate payoff for doing the right thing, then at least the goodwill they build up with the public will provide a buffer to offset negative publicity when something goes... View Details
- 08 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Private Equity
our experience tells a different story. Industry leaders who have taken summer interns have typically found it to be a great investment of their time and resources as the internship program allows the firm to extend the interview process over the entire summer and... View Details
Keywords: Venture Capital / Private Equity