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Show Results For
- All HBS Web
(1,218)
- People (7)
- News (349)
- Research (601)
- Events (1)
- Multimedia (12)
- Faculty Publications (237)
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
a particular task-for example, announcing a semiannual sale starting the following day. The other two types of ads focus on image, building up the perception of the brand rather than exhorting a consumer to... View Details
- Web
Career Risks and Professional Growth: Finding a Fulfilling Career with Paige Arnof-Fenn (MBA 1991) - Recruiting
leaned into marketing, taking courses and building a resume that showcased my strengths. A summer internship in marketing at Procter & Gamble confirmed I was on the right path, and I’ve never looked back. Making a career leap wasn’t... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
brands. Companies can leverage storytelling to build their brands, and careful brand extensions can grow the business as long as they do not alienate core loyalists. Other potentially risky opportunities to... View Details
Keywords: Sean Silverthorne
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
growth of green building and over its 25-year history had become a powerful brand in the construction sector with its Leadership in Energy and Environmental Design (LEED) standard. Nonetheless, USGBC faced... View Details
Keywords: Dina Gerdeman
- 01 Sep 2011
- News
Faculty Research Online
HBS Cases: KFC’s Explosive Growth in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC known in America. A recent case study written by Professor David Bell and Agribusiness Program director Mary... View Details
- 15 Dec 2011
- News
An HBS gift guide
country. It becomes part of your value system.” Warm up with Rawdon’s winter wear for children Previous Next Quiet your mind Jamie Hanna (MBA ’98) Founder, Zobha “I wanted to build a brand that inspires... View Details
- 01 Dec 2016
- News
Carving a Niche
strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller... View Details
Keywords: Julia Hanna
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
informal, interactive setting. They get real insights on how to build a brand and how to inspire people to believe in a brand.” For a decade, the HBSAB has partnered with Boston-based View Details
Keywords: Margie Kelley
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
solstice. "The influencers and brands loved it." she says. "The attention to detail and level of intimacy made it feel different from other events." Building on its success, Cynthia... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details
- 01 Jun 2012
- News
Alumni Book Briefs
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample sales... View Details
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
program on The Business of Entertainment, Media, and Sports. “I flew to Atlanta to sit down with Dwayne when he was on location to shoot the movie Fast 8,” Elberse said. “We talked for several hours about his path to success in wresting, acting, and producing, how he... View Details
- 01 Dec 2010
- News
Beacon of Liberty
now a U.S. citizen and every bit as American as any of my fellow joggers or coworkers across the river. Somehow, though, people expect me to react differently to what happened. I don’t. The same ghosts haunt me. As I stretch my muscles, my mind unreels a troubling... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
creating a luxury brand and reconciling several strategic imperatives: the need to build a strong and desirable brand identity, grow the business but also protect the View Details
Keywords: Carmen Nobel
- 10 Mar 2015
- First Look
First Look: March 10
Harvard Business School Case 815-078 Vehbi Koç and the Making of Turkey's Largest Business Group (B) The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988.... View Details
Keywords: Carmen Nobel
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to... View Details
- 26 Jul 2011
- News
An Entrepreneur of the Arts
moved to the United States in 1993 and settled in Chicago. An early blooming entrepreneur, Efimova founded Russian Pointe, her first company, in 1998 while she was a junior in college. Russian Pointe, a brand of luxury ballet shoes, is a... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
my internship at YouTube during HBS that I realized I could make a career out of these interests. The YouTube TV team was just starting to form in summer 2015 with a goal of reimagining cable TV and I was really intrigued by the opportunity to View Details
- 15 Dec 2024
- News
Back at the Ranch
graciously slow down their work to a pace that allows the Bear Hug crew to learn all they can about branding or whatever needs doing. The benefit runs in both directions: Because the ranching industry is experiencing a decline, “a lot of... View Details