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  • All HBS Web  (3,835)
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Show Results For

  • All HBS Web  (3,835)
    • People  (15)
    • News  (853)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,499)
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  • 01 Sep 2015
  • News

The Business of Love

inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the... View Details
Keywords: April White
  • 01 Sep 2012
  • News

On a Sound Track

Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 20 Dec 2017
  • News

How SodaStream Makes—and Markets—Peace

Keywords: Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Mar 2010
  • News

Money Matters

base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees and a... View Details
Keywords: Roger Thompson; Finance
  • 01 Apr 1997
  • News

Facing the Music

assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details
Keywords: Marguerite Rigoglioso
  • 23 Jan 2017
  • News

The CEO Who is Perking Up Peet’s Coffee

Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
  • 01 Feb 1997
  • News

Doing It Your Way

actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details
Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)
  • 31 Mar 2016
  • News

What Lilly Pulitzer Learned About Marketing to Millennials

Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 10 Aug 2022
  • News

Skydeck Live: Stage Not Age

As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that there is this other demographic that they could be going after.... View Details
  • 01 Sep 2008
  • News

Alumni Books

brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and... View Details
Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Apr 2000
  • News

Getting the Message

years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
  • 01 Jun 2005
  • News

Wizard to the Rescue

Just how much is the famous HBS brand worth? Quite a lot, it seems, from the humorous turn of events in this year’s HBS Show, The Wizard of Hawes. When Dean Clark takes HBS public, savvy students become overnight billionaires. But the... View Details
Keywords: The Wizard of Hawes; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2006
  • News

Can the United States Avoid a Fractured Future?

millennia. Ubiquitous communication is allowing people to rapidly compare how they’re doing with others. When countries promise a lot and deliver little, they end up as brands no one wants to support. How would you describe the U.S.... View Details
Keywords: Lewis I. Rice; Finance; Health, Social Assistance
  • 01 Dec 2016
  • News

Carving a Niche

strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller and more premium than it used to... View Details
Keywords: Julia Hanna
  • 01 Sep 2009
  • News

Make the Most of HBS Alumni Resources

’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being developed by Brian Kenny, the School’s... View Details
Keywords: Educational Support Services; Educational Services
  • 01 Jun 2012
  • News

Faculty Research Online

in the number of “functional” managers for crowding in the C-suite. Is J.C. Penney’s Makeover the Future of Retailing? The stuffy department store chain has become emboldened under new CEO Ron Johnson (MBA 1984) with plans for an innovative store upgrade, simplified... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Jun 2015
  • News

Fever Pitch

great generation of small business owners. Most Innovative Selected by alumni and students BollyX Fitness (Northeastern US Region) Minal Mehta (MBA 2011) The world’s leading and fastest-growing Bollywood fitness company. Greatest Impact Selected by alumni and students... View Details
Keywords: Dan Morrell; Nonstore Retailers; Retail Trade; Funds, Trusts, and Other Financial Vehicles; Finance; Personal Services
  • 28 Feb 2020
  • News

Kelly Campbell Named President of Hulu

a driving force in defining Hulu’s brand vision and strategy. She has built a tremendous multitalented team and developed strategic campaigns that helped double Hulu’s subscriber base.” READ MORE View Details
Keywords: Arts, Entertainment
  • 01 Sep 2009
  • News

A Book by Its Cover

Courtesy Harlequin Packaging and branding fantasy as though it were detergent, one-time self-described Procter & Gamble “soap salesman” Larry Heisey (MBA ’54) “turned Harlequin from a niche purveyor of romance novels into a global giant,... View Details
  • 24 Apr 2014
  • News

Digital ID network empowers individuals, disrupts the data brokers

While anonymity online has many benefits, there are certain contexts in which an individual would want to be known. Blake Hall (MBA 2010), an army veteran, noticed that many brands were unwilling to extend special offers online to... View Details
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