Behavioral Finance - Publications - Faculty & Research

July 2024 (Revised January 2025)
Case

Dynamic Pricing at Wendy's: Where's the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter

In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details

Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry

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May 2018
Case

The Multiple Myeloma Research Foundation's Answer Fund

By: Richard G. Hamermesh and Matthew G. Preble

Citation

Educators

02 Aug 2016
First Look

August 2, 2016

forthcoming Organizational Behavior and Human Decision Processes Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety By: Brooks, Alison Wood, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I.... View Details

Keywords: Sean Silverthorne

13 Apr 2020
Research & Ideas

Small Businesses Are Worse Off Than We Thought

effects of the economic shutdown and the ways in which small businesses are adjusting both their behaviors and expectations as the situation unfolds, the researchers aim to help shape potential policy responses. THE CORONAVIRUS CRISIS... View Details

Keywords: by Kristen Senz; Financial Services

18 Feb 2014
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First Look: February 18

Frictions in Shadow Banking: Evidence from the Lending Behavior of Money Market Funds By: Chernenko, Sergey, and Adi Sunderam Abstract—We document the consequences of money market fund risk taking during the European sovereign debt... View Details

Keywords: Sean Silverthorne

11 Jan 2011
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First Look: Jan. 11

Publication:Journal of Finance (forthcoming) Abstract We show that characteristics of stock issuers can be used to forecast important common factors in stocks' returns such as those associated with book-to-market, size, and industry.... View Details

Keywords: Sean Silverthorne

20 Aug 2013
First Look

First Look: August 20

exclusion restriction separating current and future payoff and (2) a finite horizon model in which there is no forward looking behavior in the last period. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=44102 August 2013... View Details

Keywords: Anna Secino

06 Nov 2012
First Look

First Look: November 6

bankrupt fighting its War of Independence against Britain. At the war's end, the national government owed tremendous sums to foreign creditors and its own citizens. But lacking the power to tax, it had no means to repay them. The Founders and View Details

Keywords: Sean Silverthorne

27 Apr 2021
Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

Technological Eclecticism Could Help Journal of Applied Corporate Finance Amar Bhidé “Keynes thought it would be ‘splendid’ if economists became more like dentists. Disciplinary economics has instead become more like physics in focusing... View Details

November 2001
Case

Gold Kist Inc.

By: Ray A. Goldberg and Stephanie Oestreich

An oversupply of poultry causes a major decrease in margins for the company and the industry. How does the only cooperative in the industry respond to short-term and long-term economic pressures? View Details

Keywords: Decision Making; Economics; Profit; Consumer Behavior; Supply and Industry; Strategic Planning; Business Strategy

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Educators

01 Jul 2014
First Look

First Look: July 1

Publications August 2013 Research in Organizational Behavior The Shifting Landscape of LGBT Organizational Research By: Anteby, Michel, and Caitlin Anderson Abstract—Over the past generation, sexual minorities-particularly lesbian, gay,... View Details

Keywords: Carmen Nobel

September 1992
Case

Star Cablevision Group (A): Harvesting in a Bull Market

By: William A. Sahlman

First case in a series of six cases that follow the experience of a cable television company as it adjusts to the rapid rise and precipitous decline of the stock market in the late 1980s. In this case Don Jones, the company's founder and owner, sees the rise in public... View Details

Keywords: Behavioral Finance; Financial Markets; Corporate Entrepreneurship; Business Startups; Restructuring; Corporate Strategy; SWOT Analysis; Wealth; Business Cycles; Entertainment and Recreation Industry

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11 Nov 2014
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First Look: November 11

reached their limits; third, some products affecting the health and rights of the people as well as the related entities' behavior are challenging the legal and moral bottom line. These three aspects are required to establish a new... View Details

Keywords: Sean Silverthorne

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

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20 Mar 2012
First Look

First Look: March 20

economic actors. Capitalist competition takes place in markets that exist in legal and regulatory frameworks and are governed by a political authority with the power and legitimacy to empower as well as regulate behavior and punish... View Details

Keywords: Sean Silverthorne

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

money until those new values emerged. Because they did not run full speed down their initial path, they were better able to avoid early failures. Threat induced behavior tends to put too much emphasis on the initial (and usually... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

14 Aug 2007
First Look

First Look: August 14, 2007

three years. The company must decide its growth strategy and how best to finance and organize for rapid growth. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806003 PublicationsCorporate Legitimacy... View Details

Keywords: Martha Lagace

29 Jun 2007
First Look

First Look: June 29, 2007

under severe economic conditions. We show that many structured finance instruments can be characterized as economic catastrophe bonds, but offer far less compensation than alternatives with comparable payoff profiles. We argue that this... View Details

Keywords: Martha Lagace

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

responsibility of finance and operations, while marketing and sales focus on value generators. But the only way to maximize the space between customer value generated and the selling company's costs is to get these people together so you... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

10 Nov 2015
First Look

November 10, 2015

attribution and dynamics. Although display benefits from attribution, the strong dynamic effects of search call for an increase in search advertising budget share by up to 36% in our empirical context. Publisher's link:... View Details

Keywords: Sean Silverthorne

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Dynamic Pricing at Wendy's: Where's the Beef?

The Multiple Myeloma Research Foundation's Answer Fund

August 2, 2016

Small Businesses Are Worse Off Than We Thought

First Look: February 18

First Look: Jan. 11

First Look: August 20

First Look: November 6

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

Gold Kist Inc.

First Look: July 1

Star Cablevision Group (A): Harvesting in a Bull Market

First Look: November 11

Shiseido: Reinvesting in Brand

First Look: March 20

Disruption: The Art of Framing

First Look: August 14, 2007

First Look: June 29, 2007

Yes, You Can Raise Prices in a Downturn

November 10, 2015

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