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Show Results For
- All HBS Web
(5,034)
- People (1)
- News (1,175)
- Research (3,253)
- Events (41)
- Multimedia (38)
- Faculty Publications (1,712)
- Research Summary
Overview
John's research focuses on behavioral decision theory, which studies all the ways in which people systematically deviate from rational decision making. To date, his work has looked at the ways in which people irrationally respond to pricing, to product portfolios, and... View Details
Keywords: Marketing
- November 2024
- Article
On the Representativeness of Voter Turnout
By: Louis Kaplow and Scott Duke Kominers
Prominent theory research on voting analyzes a variety of models in which expected pivotality drives voters' turnout decisions and hence determines voting outcomes. It is recognized, however, that such work is at odds with Downs's paradox: in practice, many... View Details
Keywords: Voting Behavior; Voting Turnout; Paradox Of Voting; Pivotality; Elections; Model; Theory; Governance Transparency; Government; Democracy; Turnout; Voting; Governance; Government and Politics; Public Sector; Political Elections
Kaplow, Louis, and Scott Duke Kominers. "On the Representativeness of Voter Turnout." Journal of Law & Economics 67, no. 4 (November 2024): 879–904.
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 2017
- Working Paper
Malleable Monopoly Money: Does How You Pay For A Gift Card Affect How You Spend It?
By: Priya Raghubir and Shelle Santana
This research examines the malleability of a specific form of “monopoly” money (viz., Raghubir and Srivastava 2008), gift cards, and shows that the manner in which one purchases a gift card affects its subjective value and subsequent use. Study 1 shows that... View Details
- September 2015 (Revised January 2023)
- Background Note
Ethical Analysis: Situation versus Character
When we think of human behavior, especially from a moral perspective, we often rely on explanations based on character. We think that good decisions and responsible behavior require people with integrity and strong character and that immoral behavior originates within... View Details
Keywords: Decision Choices and Conditions; Ethics; Behavior; Personal Characteristics; Power and Influence; Situation or Environment; Values and Beliefs; Social Psychology
Nohria, Nitin, Sandra J. Sucher, Joseph Badaracco, Edward H. Chang, and Bridget Gurtler. "Ethical Analysis: Situation versus Character." Harvard Business School Background Note 316-078, September 2015. (Revised January 2023.)
- 07 Jun 2004
- Research & Ideas
What Drives Supply Chain Behavior?
forecasts as well as decisions about inventory. In this interview with HBS Working Knowledge, Oliva and Watson say a key to understanding and avoiding supply chain inefficiency may be a better understanding of the View Details
Keywords: by Sarah Jane Johnston
- Research Summary
Overview
Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details
Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States
- 09 Oct 2013
- News
The Cheater's High: Why it Feels Good to be Unethical
Alison Wood Brooks
Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details
- June 2008
- Article
Psychological Influence in Negotiation: An Introduction Long Overdue
By: Deepak Malhotra and Max H. Bazerman
This paper discusses the causes and consequences of the (surprisingly) limited extent to which social influence research has penetrated the field of negotiation and then presents a framework for bridging the gap between these two literatures. The paper notes that one... View Details
Keywords: Social Issues; Research; Framework; Negotiation Tactics; Decisions; Power and Influence; Behavior; Ethics
Malhotra, Deepak, and Max H. Bazerman. "Psychological Influence in Negotiation: An Introduction Long Overdue." Journal of Management 34, no. 3 (June 2008): 509–531.
- July 2021
- Article
Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy
By: Enrico Cantoni and Vincent Pons
We test whether politicians can use direct contact to reconnect with citizens, increase turnout, and win votes. During the 2014 Italian municipal elections, we randomly assigned 26,000 voters to receive visits from city council candidates, from canvassers supporting... View Details
Keywords: Campaigns; Candidates; Elections; Experiment; Political Parties; Turnout; Voting Behavior; Voting; Political Elections; Behavior; Interpersonal Communication; Italy
Cantoni, Enrico, and Vincent Pons. "Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy." Economics & Politics 33, no. 2 (July 2021): 379–402.
- August 1984 (Revised October 1994)
- Case
Suave
By: Mark S. Albion
Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details
Julian J. Zlatev
Julian Zlatev is an assistant professor of business administration in the Negotiation, Organizations & Markets Unit. He teaches the second-year Negotiation course.
Professor Zlatev’s research interests include ethics and morality, trust, impression... View Details
John Beshears
John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details
Joshua D. Margolis
Joshua Margolis is James Dinan and Elizabeth Miller Professor of Business Administration and the Unit Head for the Organizational Behavior unit. He is also Faculty Chair of the Program for Leadership Development. His research and teaching revolve around leadership... View Details
- June 2012
- Case
Microsoft IT India
By: Willy C. Shih, Margaret Pierson, Alexander Down, William Gustave Jair-Shemuel Jurist, Diego Medicina and Helen Wang
Raj Biyani faced tough challenges managing Microsoft IT India: leading a remote development organization in which key decisions were made in Redmond, and managing an organization that was perceived as less strategic than its sister Microsoft India Development Center... View Details
Keywords: Organizational Development; Cross-functional Management; Foreign Subsidiaries; Strategy Alignment; Organizational Behavior; Indian Software Development; Global Distributed R＆D; Software Industry; Organizational Structure; Research and Development; Operations; Leadership; Globalized Firms and Management; Business Subsidiaries; Information Technology; Applications and Software; Technology Industry; India
Shih, Willy C., Margaret Pierson, Alexander Down, William Gustave Jair-Shemuel Jurist, Diego Medicina, and Helen Wang. "Microsoft IT India ." Harvard Business School Case 612-078, June 2012.
Leslie K. John
Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details
- April 2008
- Teaching Note
TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial (Brief Case)
By: Michael Beer and Sunru Yong
Teaching note to case #2184 View Details
Stuti Agarwal
Stuti is a PhD student in Consumer Behavior at Harvard Business School. She completed her Bachelors in Economics and Psychology from Boston University in 2019 and went on to complete her MPS in Applied Economics and Management from Cornell University in 2020. She... View Details
- Research Summary
Overview
Yanhua Bird's research encompasses two streams: (1) entrepreneurship and social innovation — how the design and structure of alternative forms of enterprises influence their activities and success, with a focus on peer-to-peer markets and social enterprises, and (2)... View Details