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  • June 2009 (Revised February 2010)
  • Case

Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships

By: Ramon Casadesus-Masanell and Maxime Aucoin
The case describes the history and business model of Cirque du Soleil (CdS). The case allows for a rich discussion and analysis of Cirque du Soleil's business model with an emphasis on how it interacts with that of MGM Mirage. Le Cirque and MGM's business models... View Details
Keywords: Business Model; Investment; Profit; Globalized Markets and Industries; Growth and Development Strategy; Market Entry and Exit; Partners and Partnerships; Trust; Entertainment and Recreation Industry
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Casadesus-Masanell, Ramon, and Maxime Aucoin. "Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships." Harvard Business School Case 709-411, June 2009. (Revised February 2010.)
  • August 2021 (Revised March 2022)
  • Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
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Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)

    Why People Resist Retirement

    Research suggests making the decision to retire means grappling with three psychological issues. First, identity issues can loom large for any deeply engaged professional. Even a small step away from a career can make a person wonder who they are without it.... View Details
    • June 1998 (Revised August 2000)
    • Case

    Microsoft CarPoint

    By: Jeffrey F. Rayport
    CarPoint.com was Microsoft's Web-based entry into on-line automobile retailing. While it could not, in fact, "sell" or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, the traditional car dealer to the Web.... View Details
    Keywords: Internet and the Web; Service Operations; Market Entry and Exit; Consumer Behavior; Auto Industry; Retail Industry
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    Rayport, Jeffrey F., Avnish S. Bajaj, Steffan Haithcox, and Michael V. Kadyan. "Microsoft CarPoint." Harvard Business School Case 898-280, June 1998. (Revised August 2000.)
    • 1 Aug 2010
    • Conference Presentation

    Firm Performance, Top Management and Minority Hiring: African‐American Coaches in the NFL, 1970‐2007

    By: Andrew Hill and David Thomas
    Studies of minority hiring have found that low-status firms are more likely to hire minority candidates. However, most work has examined hiring for entry and mid-level positions, not senior management, which differs in the level of 1) uncertainty regarding the optimal... View Details
    Keywords: Performance Evaluation; Management Teams; Recruitment; Relationships; Risk and Uncertainty; Ethnicity; Sports Industry; Africa; United States
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    Hill, Andrew, and David Thomas. "Firm Performance, Top Management and Minority Hiring: African‐American Coaches in the NFL, 1970‐2007." Paper presented at the Academy of Management Annual Meeting, Montreal, QC, August 01, 2010.
    • September 2023 (Revised May 2025)
    • Teaching Note

    On

    By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
    Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
    Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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    Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
    • September 2012
    • Case

    Castronics, LLC

    By: Richard S. Ruback and Royce Yudkoff
    Patrick Dickinson (HBS '09) and Michael Weiner (MIT's Sloan '07) acquired Castronics, a firm that specialized in threading pipe used in the oil and natural gas industry, at the end of 2009. The partners overcame significant hurdles during the first two years of... View Details
    Keywords: Small Business; Search Funds; Corporate Finance; Entrepreneurship; Financial Management; Energy Industry; Western United States
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    Ruback, Richard S., and Royce Yudkoff. "Castronics, LLC." Harvard Business School Case 213-028, September 2012.
    • 2007
    • Working Paper

    Retail Market Structure and Dynamics: A Three Country Comparison of Japan, the U.K. and the U.S.

    By: Jonathan Haskel, Ron S. Jarmin, Kazuyuki Motohashi and Raffaella Sadun
    This paper compares structure and dynamics of the Retail Trade Sectors in Japan, the U.K. and the U.S. This is done using confidential establishment and firm level data for each country. By using micro data we are able to perform much more detailed comparisons than... View Details
    Keywords: Industry Structures; Market Entry and Exit; Jobs and Positions; Size; Performance Productivity; Japan; United Kingdom; United States
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    Haskel, Jonathan, Ron S. Jarmin, Kazuyuki Motohashi, and Raffaella Sadun. "Retail Market Structure and Dynamics: A Three Country Comparison of Japan, the U.K. and the U.S." LSE/Ceriba Mimeo, January 2007. (Slides.)
    • May 2002 (Revised August 2006)
    • Case

    Yangcheng: AES in China

    By: Richard H.K. Vietor
    AES, an American electric power company with 141 plants worldwide, is just completing construction of a 2,100-MW plant in China--the largest ever. The project, a joint venture with five local companies, has several environmental, ownership, and operational issues as... View Details
    Keywords: Energy Generation; Joint Ventures; Foreign Direct Investment; Environmental Sustainability; Problems and Challenges; Energy Industry; China
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    Vietor, Richard H.K. "Yangcheng: AES in China." Harvard Business School Case 702-006, May 2002. (Revised August 2006.)
    • May 2016 (Revised June 2017)
    • Case

    India's Amul: Keeping Up with the Times

    By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani
    Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details
    Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India
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    Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.)
    • 2022
    • Working Paper

    Consumer Demand with Social Influences: Evidence from an E-Commerce Platform

    By: El Hadi Caoui, Chiara Farronato, John J. Horton and Robert Schultz
    For some kinds of goods, rarity itself is valued. "Fashionable'" goods are demanded in part because they are unique. In this paper, we explore the economics of rare goods using auctions of limited-edition shoes held by an e-commerce platform. We model endogenous entry... View Details
    Keywords: Rare Goods; Scarcity; E-commerce; Consumer Behavior; Auctions
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    Caoui, El Hadi, Chiara Farronato, John J. Horton, and Robert Schultz. "Consumer Demand with Social Influences: Evidence from an E-Commerce Platform." NBER Working Paper Series, No. 30351, August 2022.
    • 11 Oct 2013
    • HBS Seminar

    Sen Chai, Post-Doc Labor & Worklife Program at the Harvard Law School, and NBER

    • 2013
    • Working Paper

    Competing Ad Auctions

    By: Itai Ashlagi, Benjamin Edelman and Hoan Soo Lee
    We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash... View Details
    Keywords: Online Advertising; Auctions; Market Participation; Market Platforms; Mathematical Methods; Competition
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    Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee. "Competing Ad Auctions." Harvard Business School Working Paper, No. 10-055, January 2010. (Revised May 2010, February 2011, September 2013.)
    • November 2019
    • Case

    The Genesis Lab at Novartis

    By: Amy C. Edmondson, Ranjay Gulati, Patrick J. Healy and Kerry Herman
    Novartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams of NIBR scientists proposed ideas to explore that aimed to revolutionize drug discovery. The goal was to break down... View Details
    Keywords: Drug Discovery; Health Care and Treatment; Research and Development; Innovation and Invention; Programs; Management
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    Edmondson, Amy C., Ranjay Gulati, Patrick J. Healy, and Kerry Herman. "The Genesis Lab at Novartis." Harvard Business School Case 620-007, November 2019.
    • Research Summary

    Integrating: A managerial practice that enables implementation in fragmented healthcare environments [Under Review]

    In this paper with Michaela Kerrisey, Sara Singer, Nicholas Leydon, and Gordon Schiff, we identify the factors that enabled primary care clinics to overcome implementation barriers and explain how clinic managers can integrate those factors across roles. Our... View Details

    • December 2012 (Revised April 2013)
    • Case

    Greencore

    By: David E. Bell and Natalie Kindred
    Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was limited in the UK, a mature market in which retailers were unlikely to grant... View Details
    Keywords: Agribusiness; Agriculture and Agribusiness Industry; United Kingdom; United States
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    Bell, David E., and Natalie Kindred. "Greencore." Harvard Business School Case 513-052, December 2012. (Revised April 2013.)
    • Article

    Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry

    By: Ramana Nanda and Tarun Khanna
    This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have... View Details
    Keywords: Diasporas; Entrepreneurship; Applications and Software; Information Technology Industry; India
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    Nanda, Ramana, and Tarun Khanna. "Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry." Journal of Economics & Management Strategy 19, no. 4 (Winter 2010): 991–1012.
    • 2010
    • Dissertation

    Accounting Standards and International Portfolio Holdings: Analysis of Cross-border Holdings Following Mandatory Adoption of IFRS

    By: Gwen Yu
    Prior literature shows that investors under-invest in foreign firms due to information asymmetry problems. I posit that differences in local accounting standards are a source of the information asymmetry among investors. Using security-level holdings of international... View Details
    Keywords: Financial Reporting; International Accounting; Standards; Investment Portfolio; Foreign Direct Investment
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    Yu, Gwen. "Accounting Standards and International Portfolio Holdings: Analysis of Cross-border Holdings Following Mandatory Adoption of IFRS." Diss., University of Michigan, 2010. (Winner of American Accounting Association. International Accounting Section. Outstanding Dissertation Award presented by American Accounting Association.)
    • March 2009 (Revised June 2010)
    • Case

    TOTO: The Bottom Line

    TOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the U.S. market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining... View Details
    Keywords: Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Product Positioning; Market Entry and Exit; Organizational Culture; Consumer Products Industry; Japan; United States
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    Tripsas, Mary, Masako Egawa, and Jun Fukuyoshi. "TOTO: The Bottom Line." Harvard Business School Case 809-064, March 2009. (Revised June 2010.)
    • May 2014
    • Article

    Political Reservations and Women's Entrepreneurship in India

    By: Ejaz Ghani, William R. Kerr and Stephen D. O'Connell
    We quantify the link between the timing of state-level implementations of political reservations for women in India with the role of women in India's manufacturing sector. While overall employment of women in manufacturing does not increase after the reforms, we find... View Details
    Keywords: Women; Female; Political Reservations; Development; Informal Sector; Entrepreneurship; Gender; Manufacturing Industry; India; South Asia
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    Ghani, Ejaz, William R. Kerr, and Stephen D. O'Connell. "Political Reservations and Women's Entrepreneurship in India." Journal of Development Economics 108 (May 2014): 138–153.
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