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Show Results For
- All HBS Web
(4,695)
- People (1)
- News (1,484)
- Research (2,409)
- Events (14)
- Multimedia (227)
- Faculty Publications (998)
- 13 Jan 2011
- News
Untangling Code
- 14 May 2021
- News
What Managers Are Telling Workers about Returning to the Office
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- November 1981
- Case
Questionable Payments Abroad: Gulf in Italy
Gulf Oil in Italy was confronted by the need to increase the authorized capacity at a refinery in the face of substantial opposition. Raises the issue of their use of "facilitating gratuities" to minor officials, payments to influence news reports, and the employment... View Details
Bartlett, Christopher A. "Questionable Payments Abroad: Gulf in Italy." Harvard Business School Case 382-080, November 1981.
- January–February 2014
- Article
Blame Me
By: Kevin Sharer
The author looks at the psychological side of management, discussing his realization that thinking about and acknowledging his own contributions to organizational underperformance or other work problems is critical to getting employees to improve and generating... View Details
Sharer, Kevin. "Blame Me." Harvard Business Review 92, nos. 1-2 (January–February 2014): 36.
- 09 Jun 2015
- News
Apple's new moral era begins
- 21 Jan 2015
- News
Re-designing the workplace
- 29 Jul 2021
- News
Medical debt was cut nearly in half in states that expanded Medicaid
- 20 Jun 2021
- News
After the Pandemic, Expect More Work for Freelancers
- 01 Jun 2021
- News
How to Psych Yourself up for a Return to the Office
Forest L. Reinhardt
Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.
Professor Reinhardt is interested in the relationships between market and nonmarket... View Details
- 17 Jul 2016
- Working Paper Summaries
Tort Reform and Innovation
- July–August 2016
- Article
The Decoupling Effect of Digital Disruptors
By: Thales S. Teixeira and Peter Jamieson
A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of... View Details
Keywords: Competition; Internet and the Web; Business Startups; Product Marketing; Customization and Personalization
Teixeira, Thales S., and Peter Jamieson. "The Decoupling Effect of Digital Disruptors." European Business Review (July–August 2016): 17–24.
- 1991
- Book
Competitiveness and the State: Government and Business in Twentieth-Century Britain
By: G. Jones and M. W. Kirby
This book looks at the relationship between the British government and business since 1900, and examines the impact of government policies on business, productivity and competitiveness. The authors argue that government has a legitimate role to play in improving... View Details
Keywords: Political History; Policy; Business History; Performance Consistency; Performance Effectiveness; Performance Productivity; Business and Government Relations; Competitive Strategy; Europe
Jones, G., and M. W. Kirby, eds. Competitiveness and the State: Government and Business in Twentieth-Century Britain. Manchester: Manchester University Press, 1991.
- 23 May 2012
- News
Start-Up Customer Service 101
- 10 Jul 2007
- News
How to Reduce Risk in the Financial System
- 30 Aug 2010
- News