Filter Results:
(1,041)
Show Results For
- All HBS Web
(2,048)
- People (3)
- News (627)
- Research (1,041)
- Events (7)
- Multimedia (5)
- Faculty Publications (389)
Show Results For
- All HBS Web
(2,048)
- People (3)
- News (627)
- Research (1,041)
- Events (7)
- Multimedia (5)
- Faculty Publications (389)
Sort by
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
business and society. In its Winter 2008 issue, Business History Review included five articles on salesmanship: "Selling the American Way: The Singer Sales System in Japan, 1900-1938" (by Andrew Gordon) "Inventing the U.S. Stove Industry,... View Details
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
another 30 years," says Lurtz, the Harvard-Newcomen Fellow at Harvard Business School. "How do you build these institutions that you need for market agriculture in a place where maybe there are laws on the books, but there's not much... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
attract desirable customers. "On the face of it, price coherence seems good for consumers because they get a benefit for choosing the intermediary, and they pay no additional fee," says Benjamin G. Edelman, an associate professor at Harvard Business School in the... View Details
- 29 Mar 2017
- Research & Ideas
The Story of Why Humans Are So Careless With Their Phones
Silvia Bellezza is an assistant professor of marketing at Columbia Business School. Joshua M. Ackerman is an assistant professor of psychology at University of Michigan. Francesca Gino is the Tandon Family Professor of Business... View Details
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
'86). She is global marketing director at Baxter Healthcare. She recalled that while living in the United Kingdom, her children started a lemonade stand but few potential customers even gave it a second glance. In the U.S., she said, you... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
Business School Case 707-012 Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater... View Details
Keywords: Sean Silverthorne
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
American and Asian subjects, for instance, the marketing implications may be very different. "Expressions of happiness in some Eastern cultures are expressed as a sense of calm or peace, whereas in some... View Details
- 22 Dec 2015
- First Look
December 22, 2015
co-creation of markets and value, multinationals without firm-specific advantages, and born-global firms. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50242 November 13, 2015 Harvard Business Review If CEOs Care About... View Details
Keywords: Carmen Nobel
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
between two of your friends," he says. "You get social credits with them, such that when you go and ask them for a favor later, they will do what you ask them to. And they will do it fast." American Express's OPEN Forum, a website where... View Details
Keywords: by Carmen Nobel
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
groceries and stocks have to do with public health? Quelch believes, for one thing, the market for public health could learn an important lesson from these other markets: There’s no such thing as a one-size-fits-all solution, largely... View Details
- 17 Mar 2015
- First Look
First Look: March 17
allows bank depositors to remain "sleepy": they do not have to pay attention to transient fluctuations in the market value of bank assets. In contrast, shadow banks create money-like claims by giving their investors an early... View Details
Keywords: Sean Silverthorne
- 14 Aug 2007
- First Look
First Look: August 14, 2007
can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the mix of... View Details
Keywords: Martha Lagace
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
19th century, took the idea a step further, rewarding customers with stamps that could be traded in for a variety of items. American Airlines introduced the next evolution of the customer loyalty program in 1981: the frequent-flier mile... View Details
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
privatization have created unprecedented opportunities for firms of all sizes and varieties to compete in larger markets than ever before. In the process, a handful of global organizations have risen to replace formerly state-owned... View Details
Keywords: by Nancy O. Perry
- 15 May 2019
- Research Event
The Unconventional Capitalism That Shapes Business History
impact of global capitalism has focused on the West. The capitalism which is now under so much criticism is American capitalism, or more specifically a form of American capitalism which became dominant from... View Details
- 24 Jul 2014
- Op-Ed
Reform Tax Law to Keep US Firms at Home
whereby headquarter locations have been split up and reallocated across the world, and c) the growing importance of non-US markets for US firms. Rather than questioning the loyalties of executives, it is critical to understand these... View Details
- 24 Jul 2000
- Research & Ideas
Something Ventured, Something Gained: A European View of Venture Capital
banks that have recently become players as well. "New technology has raised the bar on our returns," he said. "Capital markets here have become more receptive to money-losing startups that show a potential for growth. And... View Details