Advertising Agency Services - Publications - Faculty & Research

06 Dec 2021
News

Monaco's Digital Transformation

his third year leading Monaco’s digital transformation, Genta is capitalizing on the country’s strengths in pursuit of this vision to further public service and enhance economic prosperity. “What makes Monaco different is that we have an... View Details

Keywords: Jennifer Gillespie

19 Sep 2011
Research & Ideas

Doomsday Coming for Catastrophic Risk Insurers?

poorly suited," explains Froot. “Why can't they produce enough of this coverage at a lower price?” A local property-casualty insurance agency can easily hold enough capital to cover losses from house fires or burst pipes; such losses... View Details

Keywords: by Maggie Starvish; Financial Services

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

and Gerardo Pérez Cavazos Abstract— This paper examines whether fraud allegations affect firms’ contracting with the government. Using a dataset of whistleblower allegations brought under the False Claims Act against firms accused of defrauding the government, we find... View Details

Keywords: Sean Silverthorne

05 Aug 2015
News

Mobilizing the Public to Fight Bribery

Service Commission, the government’s understaffed anti-corruption agency, to give the group’s volunteers official authorization to examine government office. Motte-Munoz hopes this will allow Bantay to “create a Yelp of government... View Details

Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government

24 Feb 2009
First Look

First Look: February 24, 2009

distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who were American's best customers.... View Details

Keywords: Martha Lagace

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

and 2009, when the field of ratings seemed ripe for upheaval, Becker learned of several planned rating agency start-ups, including what would become KBRA. When the firm lured ex-Moody's executive Jerome Fons, whom Becker knew, "I... View Details

Keywords: by Maggie Starvish; Financial Services; Financial Services

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

Q: When is a trash can not a trash can? A: When it’s a Wi-Fi hotspot, air-purity monitor, and advertising billboard—all in one. Bigbelly solar-powered trash cans have been street corner fixtures in Philadelphia, Boston, New York, and... View Details

Keywords: by Michael Blanding; Energy

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

like this.” Concentrate on the best profit opportunities. Small-business owners must identify their most valuable products and services and eliminate everything else. If a restaurant’s tried-and-true burger has a stronger gross profit... View Details

Keywords: by Danielle Kost; Service; Service

01 Apr 2002
News

Pamela Thomas Graham on September 11

than three months into her tenure at the business news network — turned her attention to determining what services and coverage CNBC could provide at a time when the U.S. stock markets were closed. On the morning of September 11, Pamela... View Details

Keywords: terrorism; leadership; television; news; stock market; decision making; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

13 Jan 2009
First Look

First Look: January 13, 2009

Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple... View Details

Keywords: Martha Lagace

01 Dec 2007
News

Faculty Books

communication and collaboration between the FDA and the private sector. The editors place the perspectives of agency leaders and industry representatives within the context of the FDA’s regulatory history and provide newer, more realistic... View Details

Keywords: Educational Services; Educational Services

01 Feb 1997
News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

and develop friendships with those outside your class as well." The academic program began early the next day and included presentations by W. Earl Sasser, Jr., the UPS Foundation Professor of Service Management and chair of the School's... View Details

20 Feb 2013
News

Thanking Veterans Online

to thank members for their service. Hall is the company's CEO, and Thompson the COO. In the first year of operations, thousands of veterans and active-duty military registered with TroopSwap but fewer than 5 percent of them verified their military status to begin... View Details

Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

will help make you a winner." Glaser's success story in fending off intense competition from Bill Gates & Co. and turning his seven-year old company into a prime purveyor of streaming video, audio, and music services on the Web... View Details

Keywords: by Jim Aisner

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

case:https://cb.hbsp.harvard.edu/cbmp/product/317032-PDF-ENG Harvard Business School Case 316-127 Publicis Groupe 2016: Maurice and the Millennials Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the... View Details

Keywords: Sean Silverthorne

31 Jul 2007
First Look

First Look: July 31, 2007

Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707019 The History of Credit Agencies in the United States Harvard Business School Note 307-057 Provides a brief background on the history of credit View Details

Keywords: Martha Lagace

05 May 2023
News

Fail Better

great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and... View Details

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details

Keywords: by Martha Lagace

01 Sep 2009
News

How to Fix Wall Street

"I'm making this decision on principle, just to see how it feels." ©The New Yorker Collection 2003 Leo Cullum from Cartoonbank.com. All Rights Reserved. Another bubble is brewing. Only this time it is a regulation bubble. As agencies and... View Details

Keywords: Lynn Paine; Educational Services; Educational Services; Educational Services; Educational Services; Educational Services

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details