Publications

SSRN

February 2003 (Revised February 2006)
Case

Precise Software Solutions

When and how should a firm introduce an innovative new product? Introduce too early and functionality may not be there, too late and strong competition might appear. Precise Software Solutions, headquartered in Westwood, MA, is a small, growing company with a... View Details

Keywords: Applications and Software; Product Launch; Innovation and Invention; Product Development; Sales; Information Technology Industry; Massachusetts

September 1992
Case

International Airlines

A frequent flyer for a large international airline encounters typical but recurring service problems. The marketing management of the company explores the use of information technology in understanding and dealing with the issues involved. Concepts of database... View Details

Keywords: Marketing Communications; Information Technology; Customer Focus and Relationships; Air Transportation Industry

June 1998 (Revised January 2001)
Case

Browser Wars, 1994-1998, The

By: David B. Yoffie and Mary Kwak

Analyzes the competition between Netscape and Microsoft in the market for Web browsers and related products. Despite its first mover advantage, Netscape sees its market share fall once Microsoft becomes "hard-core" about the Internet. By the spring of 1998, the future... View Details

Keywords: Applications and Software; Internet and the Web; Innovation and Management; Growth and Development Strategy; Competition; Supply and Industry; Information Technology Industry

10 Jun 2015
News

High-Tech Tools Won’t Automatically Improve Your Operations

2008
Book

Revisiting Rental Housing: Policies, Programs, and Priorities

By: Nicolas P. Retsinas and Eric S. Belsky

Rental housing is increasingly recognized as a vital housing option in the United States. Yet government policies and programs continue to grapple with widespread problems, including affordability, distressed urban neighborhoods, poor-quality housing stock,... View Details

Keywords: Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Housing; Renting or Rental; Problems and Challenges; United States

Find at Harvard

07 Apr 2021
News

Technology, Engineering, and Business Intersect at 2nd Annual SEAS/HBS Showcase

27 Sep 2018
News

Why Jeff Bezos doesn't mind hiring people who are 'a little bit annoying'

6:30 PM – 8:30 PM CDT, 19 May 2015

Dallas Alumni: Determine Your Career Elements & Connect with HBS

Join members of HBS Career & Professional Development (CPD) and fellow HBS alumni to network and gain insight on key HBS innovations and initiatives. Kristen Fitzpatrick, Managing Director of CPD will share resources available to you and guide you through a quick... View Details

November 2022 (Revised March 2024)
Case

Replika AI: Monetizing a Chatbot

By: Julian De Freitas and Nicole Tempest Keller

In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details

Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry

Research Summary

Overview

The focus of Professor Gross’ research agenda is U.S. technological innovation, innovation policy, and the effects of technological change on economic activity. He is also interested in learning about what drives individual creative behavior. Methodologically, he is... View Details

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

6:30 PM – 8:30 PM CEST, 08 Jun 2015

Paris Alumni: Determine Your Career Elements & Connect with HBS

Join members of HBS Career & Professional Development (CPD) and fellow HBS alumni to network and gain insight on key HBS innovations and initiatives. Kristen Fitzpatrick, Managing Director of CPD will share resources available to you and guide you through a quick... View Details

May 2003
Module Note

Managing Product Development

By: Stefan H. Thomke

Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details

Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration

22 Apr 2022
Blog Post

Celebrating Earth Day 2022 with the HBS Business and Environment Initiative

We are honoring Earth Day by sharing stories from the HBS Business and Environment Initiative blog that highlight HBS community members and business leaders who are dedicated to environmental sustainability and inspiring innovation at the... View Details

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

with beating Microsoft. His battle was futile. He left the company as Novell began a long downward slide. The fighter pilot mentality of several U.S. airlines led to a price war in which billions of dollars... View Details

Keywords: by Benson P. Shapiro

Lindsay N. Hyde

Lindsay is a Senior Lecturer at Harvard Business School in the Entrepreneurial Management unit. She teaches Avoiding Startup Failure, Launching Technology Ventures, and Startup Bootcamp. Lindsay also serves as the HBS Faculty co-chair of the View Details

December 1999 (Revised March 2002)
Case

Hunter Business Group: TeamTBA

By: Das Narayandas and Elizabeth R. Caputo

The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of... View Details

Keywords: Communication Technology; Marketing Communications; Marketing Reference Programs; Marketing Strategy; Market Participation; Sales; Value Creation; Consulting Industry