Filter Results:
(20,228)
Show Results For
- All HBS Web
(20,228)
- People (30)
- News (3,606)
- Research (13,950)
- Events (124)
- Multimedia (253)
- Faculty Publications (11,589)
Show Results For
- All HBS Web
(20,228)
- People (30)
- News (3,606)
- Research (13,950)
- Events (124)
- Multimedia (253)
- Faculty Publications (11,589)
- 10 Jun 2021
- News
After 30 Years, ‘Crossing the Chasm’ Is Due For a Refresh
- November 2001 (Revised March 2011)
- Case
Corona Beer
By: Rohit Deshpande, Gustavo Herrero and Kirsten O'Neil Massaro
In early June 1997, the CEO and vice chairman of Grupo Modelo were reviewing the performance of Corona beer in the U.S. market. Despite a much higher sales volume growth rate, Corona still trailed Heineken, the #1 imported beer brand in the U.S. market. Could Corona... View Details
Keywords: Brands and Branding; Marketing Strategy; Sales; Competitive Strategy; Food and Beverage Industry; Mexico; United States
Deshpande, Rohit, Gustavo Herrero, and Kirsten O'Neil Massaro. "Corona Beer." Harvard Business School Case 502-023, November 2001. (Revised March 2011.)
- Research Summary
Overview
By: Meg Rithmire
My research and course development focus on questions of how markets and market mechanisms interact with concentrated political power, especially in the context of authoritarian or illiberal regimes. Geographically, my expertise is in the political economy of Asia,... View Details
- April 1999 (Revised May 2000)
- Case
Compaq Computer: Intel Inside?
By: David E. Bell and Ann Leamon
Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details
Keywords: Distribution; Production; Success; Performance Evaluation; Mathematical Methods; Competition; Computer Industry
Bell, David E., and Ann Leamon. "Compaq Computer: Intel Inside?" Harvard Business School Case 599-061, April 1999. (Revised May 2000.)
- July 2002 (Revised October 2002)
- Case
Bradley Marquez: Reduction in Force (A)
By: Thomas J. DeLong and Vineeta Vijayaraghavan
The Bradley Marquez advertising agency had created a successful niche delivering ethnic markets to their clients, corporate giants like Compaq, Sprint, Texaco, and British Airways. The company was operating in aggressive growth mode when, in 2000, the stock market... View Details
Keywords: Economic Slowdown and Stagnation; Financial Crisis; Price Bubble; Human Resources; Employees; Job Cuts and Outsourcing; Advertising Industry
DeLong, Thomas J., and Vineeta Vijayaraghavan. "Bradley Marquez: Reduction in Force (A)." Harvard Business School Case 403-005, July 2002. (Revised October 2002.)
- December 1986 (Revised March 1991)
- Supplement
Caterpillar-Komatsu in 1986
Provides an update to the global competitive interaction between Caterpillar and Komatsu described in companion cases Caterpillar Tractor and Komatsu Ltd. Caterpillar's response to Komatsu's growing market share is outlined, then the impact of rapidly changing... View Details
Keywords: Competition; Currency Exchange Rate; Price; Global Strategy; Policy; Market Participation; Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
Bartlett, Christopher A. "Caterpillar-Komatsu in 1986." Harvard Business School Supplement 387-095, December 1986. (Revised March 1991.)
- April 2022 (Revised April 2023)
- Case
Highland Park Wood Co. (Abridged)
By: David E. Bell
A major home builder wishes to purchase lumber (Southern pine). The builder wants delivery in six months but prefers to lock-in the price near current rates. The lumber wholesaler must decide on a pricing and sourcing strategy. Examples include: 1) buy & hold, 2) wait... View Details
Keywords: Decision Choices and Conditions; Goods and Commodities; Futures and Commodity Futures; Price; Forest Products Industry; Construction Industry
Bell, David E. "Highland Park Wood Co. (Abridged)." Harvard Business School Case 122-098, April 2022. (Revised April 2023.)
- March 2008 (Revised May 2008)
- Case
Blogging at BzzAgent
BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to communicate BzzAgent's unique positioning: transparency. He sees the firm's blog--the BeeLog--as a way for the firm to participate in conversations with clients,... View Details
Godes, David B. "Blogging at BzzAgent." Harvard Business School Case 508-102, March 2008. (Revised May 2008.)
- December 2015
- Case
The Hain Celestial Group
By: David E. Bell, José B. Alvarez, James Weber and Mary Shelman
Hain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on... View Details
Bell, David E., José B. Alvarez, James Weber, and Mary Shelman. "The Hain Celestial Group." Harvard Business School Case 516-007, December 2015.
- August 1983 (Revised March 2011)
- Supplement
Honda (B)
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details
Christiansen, Evelyn T., and Richard Pascale. "Honda (B)." Harvard Business School Supplement 384-050, August 1983. (Revised March 2011.)
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
ablokhin Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but few sellers understand the intricacies of the strategy and are leaving significant profits on the... View Details
- June 18, 2019
- Article
Research: Investors Reward Companies That Talk Up Their Digital Initiatives
By: Suraj Srinivasan and Wilbur Chen
A study of how companies disclose their digital initiatives on earnings calls and written communications finds that more firms are using these technologies, that financial markets reward companies that disclose such initiatives, but that financial performance... View Details
Srinivasan, Suraj, and Wilbur Chen. "Research: Investors Reward Companies That Talk Up Their Digital Initiatives." Harvard Business Review (website) (June 18, 2019).
- 2017
- Working Paper
Intermediation in the Supply of Agricultural Products in Developing Economies
By: Kris J. Ferreira, Joel Goh and Ehsan Valavi
Problem Definition: Farmers face several challenges in agricultural supply chains in emerging economies that contribute to extreme levels of poverty. One common challenge is that farmers only have access to one channel, often an auction, for which to sell their crops.... View Details
Keywords: Developing Countries; Agricultural Supply Chain; Intermediation; Multiple Cahnels; Walrasian Auction; Developing Countries and Economies; Supply Chain; Distribution Channels; Profit; Agriculture and Agribusiness Industry
Ferreira, Kris J., Joel Goh, and Ehsan Valavi. "Intermediation in the Supply of Agricultural Products in Developing Economies." Harvard Business School Working Paper, No. 18-033, October 2017.
- October 2022
- Exercise
Shanty Real Estate: Updated Confidential Information for iBuyer
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
Keywords: Algorithm; Decision Choices and Conditions; Measurement and Metrics; Market Timing; Decision Making
Luca, Michael, Jesse M. Shapiro, and Nathan Sun. "Shanty Real Estate: Updated Confidential Information for iBuyer." Harvard Business School Exercise 923-023, October 2022.
- Program
Leading Professional Service Firms
frameworks you need to develop and retain talent, deliver outstanding client service, and build a flexible corporate culture that can exploit disruptive innovation and View Details
- 12 Dec 2017
- Video
Devi Shetty_Financing Heart Surgeries
- Article
Forgoing Earned Incentives to Signal Pure Motives
By: Erika L. Kirgios, Edward H. Chang, Emma E. Levine, Katherine L. Milkman and Judd B. Kessler
Policy makers, employers, and insurers often provide financial incentives to encourage citizens, employees, and customers to take actions that are good for them or for society (e.g., energy conservation, healthy living, safe driving). Although financial incentives are... View Details
Keywords: Incentives; Motivation Laundering; Self-signaling; Motivation and Incentives; Behavior; Perception
Kirgios, Erika L., Edward H. Chang, Emma E. Levine, Katherine L. Milkman, and Judd B. Kessler. "Forgoing Earned Incentives to Signal Pure Motives." Proceedings of the National Academy of Sciences 117, no. 29 (July 21, 2020): 16891–16897.
- Research Summary
Institutional influences on the firm: cross-country comparisons
A third stream of work examines the influence of country institutions on firms in a cross-country comparative context. In a paper co-authored with Jordan Siegel (published in Management Science in 2009), we employed a quasi-natural experiment: a... View Details
- January 2002 (Revised September 2002)
- Case
Corporate Renewal in America
By: Bruce R. Scott and Thomas S. Mondschean
Discusses various macroeconomic, regulatory, technological, and financial forces that led to increased corporate restructuring in the United States beginning in the mid-1980s. The U.S. financial system is often viewed as the most developed in the world and a model for... View Details
Keywords: Performance Evaluation; Corporate Governance; Macroeconomics; Economic Systems; Restructuring; Markets; Private Sector; Corporate Finance; Germany; Japan; United States
Scott, Bruce R., and Thomas S. Mondschean. "Corporate Renewal in America." Harvard Business School Case 702-018, January 2002. (Revised September 2002.)
- Web
Initiatives & Projects - Faculty & Research
interdisciplinary perspectives. Case Method Project The Case Method Project is bringing case method teaching to high schools and colleges in U.S. History, Government, and Civics & Democracy. Creating... View Details