Publications

2016
Teaching Note

Advanced Leadership Pathways: Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

Teaching Note for Case 315-057. Building on his successes as a politician and preacher in Baton Rouge, Louisiana, Rev. Raymond Jetson sought to empower Baton Rouge citizens to innovate solutions for their community challenges. After stepping down as the head of the... View Details

Keywords: Social Entrepreneurship; Nonprofit Organizations; Business and Community Relations; Problems and Challenges; Leadership; Louisiana; Baton Rouge

Global Investment Summit is an international program for expert-led debate between global leaders, investors, and innovators with the power to shape the future of global investment. View Details

21 Jan 2020
News

Why Business Leaders Should Solve Problems Beyond Their Companies

Teaching

Overview

By: Christina M. Wallace

Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She created an Entrepreneurial Marketing course for HBS Online and regularly teaches entrepreneurship,... View Details

August 1997 (Revised September 1997)
Case

Imedia Corporation: The Pricing Decision

Efi Arazi, the president of a start-up called Imedia, must determine an appropriate pricing strategy for an innovation that will change the basis of competition in the cable TV industry. View Details

Keywords: Technology; Price; Entrepreneurship; Telecommunications Industry

17 Nov 2014
News

Why Amazon keeps cutting prices for consumer goods

August 1989 (Revised October 1989)
Case

Avon Co.

Avon engineers developed a new type of electric adjustable speed drive. Executives began to make long-range plans for production and marketing. Members of the sales department wondered what pricing recommendations they should make to management on the basis of... View Details

Keywords: Technological Innovation; Price; Product Development; Technology Industry

15 May 2012
First Look

First Look: May 15

Distributed Innovation Author:Carliss Y. Baldwin Abstract Systems of distributed innovation-so-called business ecosystems-have become increasingly prevalent in many industries. These entities generally... View Details

Keywords: Carmen Nobel

October 2021 (Revised December 2021)
Case

PhonePe: Democratizing Payments in India

By: Michael Chu and Rachna Tahilyani

The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is... View Details

Keywords: Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India

May 1989 (Revised June 1990)
Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details

Keywords: Marketing Strategy; Auto Industry

Web

Faculty & Research

driven by innovative technologies, creative approaches, hard work, and--for the first time--market forces. Above all, this revolution is uncovering the simple but unfamiliar truth that space is a place: a place where countries, markets,... View Details

April 1998 (Revised May 2000)
Case

Guidant Corporation: Shaping Culture Through Systems

By: Robert L. Simons and Antonio Davila

Guidant is a successful IPO start-up selling pacemakers and defibrillators. The case describes how managers install systems to balance innovation and control. Three parts of a shareholder value strategy are described. Controls include incentive systems, beliefs... View Details

Keywords: Innovation Strategy; Corporate Strategy; Motivation and Incentives; Planning; Risk Management; Management Systems; Business Strategy; Value Creation; System; Service Industry; Financial Services Industry; Medical Devices and Supplies Industry

November 2022 (Revised March 2024)
Case

Replika AI: Monetizing a Chatbot

By: Julian De Freitas and Nicole Tempest Keller

In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details

Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry

February 1996
Background Note

Managing for Creativity

By: Teresa M. Amabile

Organizational stimulants and obstacles to creativity are summarized. The management tasks of supporting creativity and encouraging innovation are described as a delicate balance between over-control and chaos. A technology used to assess the climate for creativity is... View Details

Keywords: Innovation and Invention; Management Practices and Processes; Organizational Culture; Creativity; Motivation and Incentives; Technology