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September 2011 (Revised August 2015)
Case

ScoreBig

By: William A. Sahlman, Jeffrey Glass and Evan W. Richardson

The founding team at ScoreBig, an event ticketing company, is on the verge of a public launch of their product. The company has made great progress in negotiating access to tickets, designing its interface, and building a proprietary architecture. For consumers,... View Details

Keywords: Business Model; Marketing Strategy; Product Launch; Business Startups; Business Strategy; Corporate Finance; Entertainment and Recreation Industry

April 2003 (Revised February 2004)
Case

Kodak (A)

By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi

The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details

Keywords: History; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry

11 Mar 2008
First Look

First Look: March 11, 2008

executives during the initial stages of implementing the new strategy. Our analysis demonstrates that this firm's balanced scorecard contained useful and timely information for distinguishing between these... View Details

Keywords: Martha Lagace

01 Aug 2006
First Look

First Look: August 1, 2006

twenty-first century—race. As contributors to this volume, we were asked to focus on the relationship between race and mentoring. What do we learn about this important developmental relationship by examining the research on race View Details

Keywords: Sean Silverthorne

February 2000 (Revised December 2000)
Case

Staples.com

By: Thomas R. Eisenmann, Joanna M. Jacobson and Gillian Morris

Staples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How... View Details

Keywords: Supply Chain; Business Units; Business Model; Growth and Development; Internet and the Web; Entrepreneurship; Business Strategy; Service Industry; United States

December 13, 2022
Article

6 Ways Companies Fail to Help Workers Grow

By: Joseph Fuller, Matthew Sigelman and Nik Dawson

The authors recently studied Fortune 250 companies and ranked them based on the lived experience of three million of their U.S. workers. One of their key findings was that even top-ranked firms fail to deliver consistently on worker advancement. To understand why this... View Details

Keywords: Personal Development and Career; Training; Business Model; Outcome or Result; Performance Evaluation; Opportunities

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May 2025 (Revised May 2025)
Case

Humana Commits to Value-Based Care

By: V.G. Narayanan, Henry Eyring and David Lane

In late 2023, CEO Bruce Broussard reviewed health insurer Humana’s transformation into a value-based care ecosystem. Under its CenterWell brand, the several millions of members in Humana Medicare Advantage plans now had access to Humana-provided primary care, home... View Details

Keywords: Business Model; Business Units; Financing and Loans; Innovation Strategy; Growth and Development Strategy; Service Operations; Mergers and Acquisitions; Insurance; Health Care and Treatment; Partners and Partnerships; Health Industry; Insurance Industry; United States

19 Dec 2006
First Look

First Look: December 19, 2006

fully extended attraction models (Cooper and Nakanishi 1988). Utilizing a database of store-level scanner data for 25 categories and 127 brands of frequently purchased branded... View Details

Keywords: Sean Silverthorne

October 2016 (Revised November 2016)
Case

Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull

The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details

April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States

07 Sep 2011
First Look

First Look: Sept. 7

sociologists present a clear analysis of Cuba's economic and social circumstances and suggest steps for Cuba to reactivate economic growth and... View Details

Keywords: Sean Silverthorne

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

frequently entails short-terms risks in order to create societal value. "Our analysis suggests that most companies rarely coordinate among the three theatres, let alone recognize the contributions of each to societal well-being," write... View Details

Keywords: by Dina Gerdeman

March 2001 (Revised February 2004)
Case

International Profit Associates

By: Ashish Nanda, Thomas J. DeLong and Monica Mullick

Describes the work environment, systems, and processes that allow International Profit Associates (IPA) to follow a systematic four-step approach to providing advisory service to small business owners. View Details

Keywords: Organizational Structure; Business Processes; Business Model; Consulting Industry

December 2018 (Revised June 2021)
Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock

On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details

October 2021
Case

Diversifying P&G's Supplier Base (A)

By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta

In February 2003, P&G hosted two meetings—one with its largest woman- and minority-owned suppliers and one with its largest non-minority-owned suppliers. Attendees in each meeting heard the same message: P&G was keen to grow its commitment to inclusive supply chains,... View Details

Keywords: Business Ventures; Mergers and Acquisitions; Business Model; Business Organization; Family Business; Joint Ventures; Demographics; Diversity; Ethnicity; Race; Ethics; Fairness; Ownership; Supply Chain Management; Consumer Products Industry; Service Industry; United States; Ohio

December 1999
Case

E-Business at Honeywell International (A): AlliedSignal 1999

By: Rosabeth M. Kanter

AlliedSignal develops its e-business and merges with Honeywell, Inc. Throughout 1999 CEO Larry Bossidy leads activities to educate managers about e-business and the Internet, then requires strategic plans. This case looks at the planning process, barriers, and ideas in... View Details

Keywords: Mergers and Acquisitions; Executive Education; Leadership; Strategic Planning; Business Model; Change Management; Internet; Industrial Products Industry