Publications

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July 1983 (Revised September 1986)
Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details

Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry

11 Apr 2017
First Look

First Look at New Research, April 11

Alexander, and Amitabh Chandra Abstract—Many public and private efforts in coming years will focus on research in precision medicine, developing biomarkers to indicate which... View Details

February 2002
Supplement

Interview with Vittorio Merloni

By: Joseph L. Bower and Sonja Ellingson Hout

Vittorio Merloni describes the evolution of leadership in his company, and the consequent improvement in its performance, as well as his thoughts on building a successful company in a very competitive industry. View Details

Keywords: Information; Leadership Development; Outcome or Result; Performance Improvement; Competitive Strategy

10 Aug 2015
News

A Talent Pipeline for Society’s Challenges

to support their career growth during and after the fellowship. The agency also has launched a leadership development program, Managing for Success, which helps nonprofits... View Details

Keywords: Jill Radsken

03 Feb 2003
Research & Ideas

Homeland Security: A Ready-made Market

panelists at Harvard Business School's Cyberposium 2003 to address the technology trends, developing markets, and pressing concerns of a swiftly developing market. At this... View Details

Keywords: by Julia Hanna; Service

22 Jun 2010
First Look

First Look: June 22

Authors:Marcelo de Paiva Abreu and Felipe Tâmega Fernandes Abstract This paper surveys the formation and development of the insurance business in Brazil. It describes its... View Details

Keywords: Martha Lagace

March 1999 (Revised July 1999)
Case

Crunch

By: Paul W. Marshall and Jeremy Dann

Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth. View Details

Keywords: Buildings and Facilities; Organizational Change and Adaptation; Expansion; Business Growth and Maturation; Business Startups; Brands and Branding; Service Industry; Health Industry

October 2013
Article

Corporate Venturing

By: Josh Lerner

For decades, large companies have been wary of corporate venturing. But as R&D organizations face pressure to rein in costs and produce results, companies are investing in promising start-ups to gain knowledge and agility. The logic of corporate venturing is... View Details

Keywords: Venture Capital; Knowledge Acquisition; Corporate Strategy; Research and Development; Business Startups; Innovation and Invention

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July 2002 (Revised December 2002)
Case

Mercer Management Consulting (A)

By: Thomas J. DeLong and Michael Echenberg

Insurance giant Marsh & McLennan acquires management consulting firms Temple, Barker & Sloane (TBS) in 1987 and Strategic Planning Associates (SPA) in 1990 and sets out to merge the two. The merger proceeds slowly and painfully. Following the February 1990 merger,... View Details

Keywords: Mergers and Acquisitions; Business Model; Decision Making; Organizational Culture; Personal Development and Career; Horizontal Integration; Consulting Industry

01 Jun 2012
News

New Post for Palepu

the University’s International Strategy Working Group, and Harvard’s international strategy generally, and View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

October 2023
Case

CornerUp: Digitizing the Corner Store

By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva

In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details

Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States