Publications

August 2024
Article

How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?

By: Leemore S. Dafny, Kate Ho and Edward Kong

Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name prescription drugs. Medicare bans such coupons on the grounds that they are kickbacks that induce utilization, but they are commonly used by... View Details

Keywords: Prescription Drugs; Coupons; Impact; Health Care and Treatment; Markets; Price; Spending; Pharmaceutical Industry; United States

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November 2023 (Revised January 2024)
Case

Bridgit: Persevere or Pivot?

By: Reza Satchu and Patrick Sanguineti

In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details

Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Construction Industry; United States; Canada

September–October 2024
Article

Should a Family Business Accept a Returning Daughter’s Radical Proposal?

By: John D. Macomber

A family-owned and controlled conglomerate in Cote d'Ivoire, West Africa, has to decide what titles and authority to give to a daughter who is being courted to leave a promising career in Europe to come back and join the business. The choices of role range from an... View Details

Keywords: Succession Planning; Power Grid; Family Business; Management Succession; Emerging Markets; Business Strategy; Agriculture and Agribusiness Industry; Côte d'Ivoire

Profile

Jeff Nelson

access to professors and colleagues all over the world.” As a veteran of the housing bubble, Jeff has appreciated the wide variety of insights he’s found at Harvard. “There are so many interesting perspectives on the industries involved... View Details

07 Dec 2015
Blog Post

What I Wish I'd Known About HBS

your comfort zone. I went to the first day of Strategic Marketing in Creative Industries and felt completely out of place there, knowing nothing about entertainment, media, or sports. I stuck it out, and it... View Details

Web

Daniela Villafuerte | MBA

in data management and analytics. Data drives the major industries in the world from health and economics to entertainment and government. Through the gathering and analysis of data, optimization and quality improvement can be applied to... View Details

01 Jun 2008
News

Immersion Program Digs Deep

introduced in 2007. Created to provide educational experiences that complement and extend classroom learning, immersions offer students the opportunity for intensive exposure to an industry or region of the world. Demand was high: This... View Details

Keywords: immersion; Business Schools & Computer & Management Training; Educational Services

01 Jun 1999
News

Sheila Lirio Marcelo

Cambridge, for example, she served as a market research consultant, covering the telecommunications industry in Asia. Her strong interest in the region prompted her to seek a summer internship in the... View Details

Keywords: Marguerite Rigoglioso

01 Oct 2000
News

Mario A. Corti: Global Reconnaissance

economic battlefield, emerging markets like Russia -- where Nestlé is active -- represent valuable new territory for the highly competitive consumer foods business. Nestlé, the world's largest packaged-food company, has always emphasized... View Details

Keywords: Garry Emmons

September 1991 (Revised December 1991)
Case

USA Today Decision, The: Making Headlines Across the Nation (A)

This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and... View Details

Keywords: Strategic Planning; Decision Making; Product Launch; Product Development; Journalism and News Industry; Journalism and News Industry; United States

01 Dec 2010
News

Greyser Honored for Sports Business Achievement

Stephen A. Greyser, the Richard P. Chapman Professor of Business Administration, Emeritus, has received the 2010 Sports Marketing Lifetime Achievement Award from the American Marketing Association in... View Details

Keywords: awards; business of sports; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

March 2021 (Revised February 2025)
Teaching Note

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Information Technology Industry

August 2018 (Revised February 2019)
Case

Shindigz

By: Frank Cespedes

Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an... View Details

Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Brands and Branding; Distribution Channels; E-commerce; Consumer Products Industry

October 2008 (Revised October 2009)
Case

Blink: The European Air-Taxi Service

By: William A. Sahlman and Jackie Donnelly Russell

This case describes a new venture that is about to launch a Pan-European air-taxi service in 2008. View Details

Keywords: Business Startups; Capital; Financing and Loans; Product Launch; Air Transportation Industry; Europe

05 Mar 2020
News

Green Light

between ideas and then visualizing and building maps to explain those correlations. These cartography skills have proved vital to her career. In the late 1990s, Lo was working on innovation and ventures for a media company in London when she realized that the View Details

Keywords: Dan Morrell; photographed by Scott Nobles

06 Feb 2007
First Look

First Look: February 6, 2007

larger class of financial and managerial consultants who sought to refine business decision-making through the introduction of statistical data and scientific analysis. The failure of most forecasting agencies to predict the stock market... View Details

Keywords: Martha Lagace

November 1993 (Revised October 1995)
Case

Sunrise Medical, Inc.'s Wheelchair Products

Sunrise's CEO must decide whether to intervene in a decision by a division, Guardian Products, to introduce a new lightweight standard wheelchair. Guardian wants to introduce the wheelchair to complement its line of commodity crutches, walkers, and other patient aids.... View Details

Keywords: Business or Company Management; Competition; Corporate Strategy; Business Divisions; Organizational Culture; Decision Making; Product Marketing; Medical Devices and Supplies Industry