Publications

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

By: John A. Quelch

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry

April 2016 (Revised November 2017)
Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi

InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details

Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India

30 Mar 2011
News

Is This Tech Boom Different?

18 Apr 2011
News

It's Not Nagging: Why Persistent, Redundant Communication Works

Profile

Naiyya Saggi

Why was earning your MBA at HBS important to you? I am passionate about creating social impact (specifically improving healthcare outcomes in emerging economies). At HBS, leadership is not interpreted narrowly: it is not sectoral,... View Details

Keywords: Health Care; Consulting

11 Sep 2018
Blog Post

Care for the Elderly: Process is More Important Than the Destination

400 million by 2033 and one third of the population by 2050), I wanted to utilize my background in health care services / life insurance, to be part of the solution to provide better care to this population... View Details

Keywords: Health Care

Profile

Suchita Prasad

taught me hard skills such as finance and marketing, but also softer skills such as owning my point of view, persuasive communication and thoughtful debate. I have also been impressed by the kind of opportunities that View Details

Keywords: Consulting; Manufacturing

2012
Book

Producing Prosperity: Why America Needs a Manufacturing Renaissance

By: Gary P. Pisano and Willy Shih

For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once... View Details

Keywords: Job Cuts and Outsourcing; Production; Competitive Advantage; Transformation; Innovation and Invention; Manufacturing Industry; United States

Profile

Jake Flomenberg

long-term strategy. The broad skill set I developed at HBS will make it easier for me to take on new roles and hopefully start my own company one day. The HBS network is... View Details

Keywords: Technology

10 Nov 2009
First Look

First Look: Nov. 10

and news following insider trades, I also find a negative association between returns around filings of insider sales and SOX. Overall, the evidence suggests that the prompt public disclosures about insider transactions mandated View Details

Keywords: Martha Lagace

September 2022
Case

Proactive for Her

By: Rembrand Koning and Kairavi Dey

Proactive for Her began amid the COVID-19 pandemic, in August 2020 as a digital platform to provide accessible, evidence-based, primary, preventive non-judgmental healthcare services for Indian women, who were often dissuaded from seeking help as premarital sex and... View Details

Keywords: Women's Health; Healthcare; India; Start-up; Telehealth; Digital Platforms; Health Care and Treatment; Customer Focus and Relationships; Business Startups; Health Industry; Asia; South Asia; India

30 Jan 2018
First Look

January 30, 2018

Leads chose to pursue transformative impact, abandoning its original core model to focus on new system-wide collaborations, a process which we call “zagging.” Combining these strategies, YU and KaBoom! have zig-zagged View Details

Keywords: Sean Silverthorne

24 Oct 2006
First Look

First Look: October 24, 2006

listed on the Luxemburg exchange, has declined by over 90 percent. Only two months earlier they had been planning a $200 million to $400 million equity and debt offering on the New York Stock Exchange, to... View Details

Keywords: Sean Silverthorne

Forthcoming
Chapter

Racism, Causal Explanations, and Affirmative Action

By: Theresa K. Vescio, Amy Cuddy, Faye Crosby and Kevin Weaver

BOOK ABSTRACT: In recent decades, research in political psychology has illuminated the psychological processes underlying important political action, both by ordinary citizens and by political leaders. As the world has become increasingly engaged in thinking about... View Details

Keywords: Prejudice and Bias; Race; Complexity

Read Now

March 2024 (Revised May 2025)
Case

Governing OpenAI (A)

By: Lynn S. Paine, Suraj Srinivasan and Will Hurwitz

In late November 2023, OpenAI’s new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)—computer systems with capabilities exceeding human abilities—was looking to regain its footing after a chaotic... View Details

September 2000 (Revised November 2000)
Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins

Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details

Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry

11 Feb 2015
News

Politicians Received Political Benefit From Supporting Toxic Loans

13 Aug 2012
News

When Good Incentives Lead to Bad Decisions

April 2018
Teaching Note

InsideSales.com (A) and (B)

By: Frank Cespedes

Teaching Note for HBS Nos. 817-018 and 817-042. InsideSales.com (ISC) has been successful selling its software to small- and medium-sized businesses (SMB). But for various reasons, the founders see “the next stage of growth” as building a scalable sales and service... View Details

Keywords: Corporate Entrepreneurship; Organizational Change and Adaptation; Organizational Design; Customer Relationship Management; Growth Management; Marketing Strategy; Salesforce Management; Talent and Talent Management; Technology Industry