Publications

October 1998 (Revised May 2001)
Case

Preview Travel (A)

By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller

Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details

Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States

15 Oct 2008
First Look

First Look: October 15, 2008

decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the slow pace of change? Using a cost-based theoretical framework of bundling due to... View Details

Keywords: Martha Lagace

05 May 2009
First Look

First Look: May 5, 2009

foreign countries, the model predicts growth in the number of source-country firms engaging in foreign direct investment, growth in the size of affiliates that are active in reforming countries both before View Details

Keywords: Martha Lagace

17 Aug 2010
First Look

First Look: August 17

problems, prebuilt Excel models to calculate customer lifetime value, and charts and graphs that help visualize the results. Purchase this... View Details

Keywords: Martha Lagace

May 2018 (Revised June 2018)
Case

Cowen Inc.: Leveraging Data

By: Boris Groysberg, Sarah Abbott and Annelena Lobb

Cowen Inc.’s broker-dealer, Cowen and Company, LLC, boasted a number of analysts who had made prescient stock calls on the basis of creative data analysis. Now Cowen Inc. had opened a new subsidiary, Kyber, which would attempt to monetize new data science products.... View Details

Keywords: Data Science; Equity Research; Research Analysts; Investment; Analytics and Data Science; Equity; Research; Analysis; Competitive Strategy

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

pursue these two models and do fine, says Holt. 'something Different' But the brands that interest him most, consumer brands that maintain the most powerful grip on the market for years running, don't fit... View Details

Keywords: by Martha Lagace

September 2020
Supplement

Commonwealth Joe: January 2020 Update from CEO Robert Peck

By: Alexander J. MacKay

At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they... View Details

Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry

August 1997
Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch

In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details

Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry

10 Nov 2015
First Look

November 10, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=49606 forthcoming Journal of Financial Economics Can Analysts Assess Fundamental Risk and Valuation Uncertainty? An Empirical Analysis of Scenario-Based Value... View Details

Keywords: Sean Silverthorne

October 2015
Supplement

The National Geographic Society (B)

By: David A. Garvin

This case was written as an update to the case "The National Geographic Society," HBS No. 311-002, published in 2011. The (B) case describes the 2015 creation of National Geographic Partners, a for-profit joint venture between the National Geographic Society and 21st... View Details

Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Media and Broadcasting Industry; Media and Broadcasting Industry

13 May 2008
First Look

First Look: May 13, 2008

The framework has two parts—a business analysis and a personal analysis—each comprised of a set of yes/no questions for critical assessment criteria. The note also offers perspectives on entrepreneurship,... View Details

Keywords: Martha Lagace

19 Dec 2006
First Look

First Look: December 19, 2006

fully extended attraction models (Cooper and Nakanishi 1988). Utilizing a database of store-level scanner data for 25 categories and 127 brands of frequently purchased branded... View Details

Keywords: Sean Silverthorne

January 2024
Case

ECOALF: Fashion for the Future

By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui

ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the... View Details

02 Jun 2010
First Look

First Look: June 2

stick with practicing medicine. This essay argues that physicians currently in practice could be equipped over time with the management skill necessary to develop and implement new models of primary care. A... View Details

Keywords: Martha Lagace

03 Mar 2008
First Look

First Look: March 4, 2008

Vayanos Abstract We examine empirically how the maturity structure of government debt affects bond yields and excess returns. Our analysis is based on a theoretical model of... View Details

Keywords: Martha Lagace

11 Mar 2008
First Look

First Look: March 11, 2008

executives during the initial stages of implementing the new strategy. Our analysis demonstrates that this firm's balanced scorecard contained useful and timely information for distinguishing between these... View Details

Keywords: Martha Lagace

15 Feb 2011
First Look

First Look: Feb. 15

healthcare, and microfinance. In the process, a case is made that these disruptive commercial models are a key component in the response to poverty, and that there is a social... View Details

Keywords: Sean Silverthorne

June 2016
Case

Duff & Phelps: Scaling an Entrepreneurial Venture (A)

By: Lynda M. Applegate and David Lane

Having teamed up to launch their own financial services business, Noah Gottdiener and Jacob Silverman soon discover a venerable brand and viable business in an established bank subsidiary. They then work for many months to acquire the business as a platform for... View Details

Keywords: Duff ＆ Phelps; Entrepreneurial Management; Mergers ＆ Acquisitions; Entrepreneurial Financing; Entrepreneurship; Mergers and Acquisitions; Integration; Business Model; Growth and Development Strategy; Financial Services Industry

December 2018 (Revised June 2021)
Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock

On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details