Publications

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

those data using an econometric model that relates the growth in online music buying to the revenues per bundle. Q: Could we have real-world definitions of what you mean by bundle, pure bundle, mixed bundle, View Details

Keywords: by Sean Silverthorne; Music

March 2010 (Revised June 2019)
Case

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse and Brett Laffel

In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details

Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry

February 2019
Case

Al Islami Foods: Partnering for Growth

By: Lynda Applegate and Michael Norris

In 2018, Al Islami Foods CEO Marwan Al Garem and Chairman Saleh Saeed Lootah have to decide on a potential investment partner. They hope to find the best match for a strategic investment in their Dubai-based halal foods company from a list of three global food... View Details

Keywords: Animal-Based Agribusiness; Investment; Partners and Partnerships; Strategy; Food; Growth and Development Strategy; Ownership Stake; Business Model; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Dubai

08 Nov 2021
Blog Post

Building an Internship Program at Your Startup: An Interview with Facily’s Diego Dzodan (MBA 1999)

social e-commerce operated there in lower income areas. During that trip, he identified an opportunity to bring a similar model to Latin America and the entrepreneurship seed was planted yet again. It was... View Details

Keywords: Entrepreneurship; Consumer Products / Retail

February 2000 (Revised March 2004)
Case

Venture Law Group (A)

By: Thomas J. DeLong, Ashish Nanda and Scott D Landry

Craig Johnson, Venture Law Group's (VLG) chairman, founded VLG in 1993 with a goal of "zero voluntary turnover." In late 1998, Johnson faces the departure of three important partners, prompting himself to ask what VLG can do in the midst of an "economic hurricane" that... View Details

Keywords: Business Model; Customer Relationship Management; Partners and Partnerships; Retention; Legal Services Industry

Winter 2021
Article

How Would-Be Category Kings Become Commoners

By: Rory McDonald and Keith Krach

Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on... View Details

Keywords: New Markets; Innovation and Invention; Innovation Strategy; Business Model

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January 2014
Case

Steven Carpenter at Cake Financial (Abridged)

By: Thomas R. Eisenmann, Joseph B. Fuller and Shikhar Ghosh

Steven Carpenter reflects on the successes and failures of his recent venture, Cake Financial. Carpenter had just sold the four-year-old startup and was at work on a new business plan. But first, he wanted to understand why Cake Financial, a service that allowed users... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry

21 Mar 2022
Blog Post

The Impact of Career Coaching | When Mission Meets Passion

CPD interviewed Nancy M. Williams (MBA 1992) to share how she leveraged career coaching to make a career switch, launch a venture and find true fulfillment in her professional and personal endeavors. Tell us... View Details

22 Sep 2003
Research & Ideas

How Businesses Can Respond to AIDS

and AIDS exert such power to wreck communities and companies that they should almost be viewed as a metaphor for "disruptive technology" along the lines of the model... View Details

Keywords: by Martha Lagace

February 2000 (Revised August 2000)
Case

Priceline WebHouse Club

By: Thomas R. Eisenmann and Jon K Rust

Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices... View Details

Keywords: Business Model; Strategy; Disruptive Innovation; Internet and the Web; Entrepreneurship; Retail Industry

17 May 2011
First Look

First Look: May 17

comprised of 1,476 founders in 511 entrepreneurial ventures. The empirical analysis consists of three main steps. First we consider determinants of equal splitting. We identify three founder characteristics—idea generation, prior... View Details

Keywords: Sean Silverthorne

December 2010 (Revised November 2014)
Case

Steven Carpenter at Cake Financial

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry

2020
Working Paper

Building the Professional Firm: McKinsey & Co.: 1939-1968

By: Amar Bhidé

This case history analyzes how the founders of McKinsey & Co. built one of the world's leading management consulting firms by developing a “system” of professional norms, approach to serving clients, personnel policies, organization, governance, and ownership. The... View Details

Keywords: McKinsey ＆ Co.; Company History; Professional Norms; Vision; Organizations; Business History; Business Model; Strategy; Consulting Industry