Publications

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Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details

September 2006 (Revised December 2007)
Case

Go Red For Women: Raising Heart Health Awareness

By: V. Kasturi Rangan and Marie Bell

In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details

Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks

July 2016
Supplement

Mahindra Tool: Project Economics

By: Joseph B. Fuller and Christopher Payton

The case describes Mahindra Lifespace Developers’ (MLDL), a unit of Indian conglomerate Mahindra and Mahindra, foray into the affordable housing segment. MLDL sees a huge opportunity in selling apartments to the burgeoning population of urban workers, which is badly... View Details

Keywords: Business Conglomerates; Business Startups; Development Economics; Developing Countries and Economies; Corporate Entrepreneurship; Social Entrepreneurship; Housing; Emerging Markets; Business and Government Relations; Human Needs; Social Issues; Urban Development; Real Estate Industry; India

June 2012 (Revised September 2015)
Case

The Paris Opera Hotel

By: Arthur I. Segel and Chad M. Carr

Real estate investor Javier Faus invests in a luxury hotel development in central Paris, and must select a management company. View Details

Keywords: Real Estate; International Business; Capital Investments; Investment; Property; Business or Company Management; Real Estate Industry; Paris

2021
Book

The Heart of Business—Leadership Principles for the Next Era of Capitalism

By: Hubert Joly and Caroline Lambert

A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details

Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change

August 2008 (Revised July 2012)
Background Note

The Power to Persuade (Abridged)

By: Michael Watkins, G. Felda Hardymon and Ann Leamon

This note develops and explains a five-part framework for persuading others to support (or not oppose) a desired course of action. View Details

Keywords: Framework; Management Skills; Negotiation Tactics; Power and Influence; Cooperation

September 2019
Case

Clean Energy for the Future

By: Richard H.K. Vietor and Howaida Kamel

This is an industry note on renewable energy – wind, solar, governmental incentives and storage. It covers the recent history of both the wind and solar industries, an extensive look at governmental policies in the United States, including the Green New Deal, and... View Details

Keywords: Green New Deal; Renewable Energy; Energy Policy; Industry Growth; Supply and Industry; Price; Motivation and Incentives; Energy Industry; Green Technology Industry; United States

31 Oct 2022
Research & Ideas

Why the Largest Minority Group Faces the Most Hate—and How to Push Back

American cities have experienced an alarming double-digit rise in hate crimes in recent years, due in part to factors like anti-Asian sentiment in the wake of the pandemic and racial strife following the murder of George Floyd. Now, new... View Details

Keywords: by Pamela Reynolds

September 28, 2023
Article

A Perspective on the Great Reallocation of Global Supply Chains

By: Laura Alfaro and Davin Chor

Previous optimism that cross-border supply chains would improve efficiency for firms and open up growth opportunities for countries has been tempered by concerns that global value chains now expose firms and countries to the risk of disruptions. This column analyses... View Details

Keywords: Supply Chain; Policy; Cross-Cultural and Cross-Border Issues; United States

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Web

Careers - Alumni

achieve your goals and drive business impact. Are You Looking to Hire? Post a job and view resumes for fellow alumni and current students in our recruiting platform (12twenty).... View Details

11 Apr 2016
Blog Post

Working With Organizations That Recruit at HBS: An Interview with Casey O'Connor

recruiters. During that time, I developed a strong understanding of what our students are looking for, and I am excited to share my knowledge with recruiters. What about your new role are you most looking... View Details

Keywords: Health Care; Nonprofit / Government

Article

The Rise of Synthetic Colors in the American Food Industry, 1870–1940

By: Ai Hisano

This article examines how, starting in the 1870s, food manufacturers in the United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass... View Details

Keywords: Safety; Food; Health; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; United States

Find at Harvard

Career Coach

Ben Schlatka

Ben (HBS '05) has deep experience in technology driven organizations - including fund raising and venture formation, product marketing, product management, business development View Details

Keywords: Entrepreneurship; Venture Capital; Financial Services (All); Health Care; Clean Technology; Energy; Telecommunications; Technology

Program

Finance for Senior Executives

Balance profit, growth, and control in dynamic environments Implement restructuring strategies Understand the implications of financial reports Establish optimal systems for management and control View Details

February 1996
Background Note

International Institutions

By: David A. Moss, Louis T. Wells Jr. and Lakshmi Gopalan

Describes the IMF, the World Bank Group, the regional development banks, the Bank of International Settlements, the OECD, and the Group of 7. View Details

Keywords: Financial Institutions; Banks and Banking; International Finance; Trade; International Relations; Banking Industry

September – October 2009
Article

Critical Decisions in Software Development: Updating the State of the Practice

By: Alan MacCormack, Michael A. Cusumano, Chris Kemerer and Bill Crandall

This article focuses on how to choose the "right" software development process, how to structure global software design chains, how to manage the interaction of project structure and software design, and how to balance innovation and efficiency in a software business. View Details

Keywords: Applications and Software; Product Development; Projects; Innovation and Management; Performance Efficiency; Information Technology Industry

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April 1991 (Revised November 1993)
Supplement

Cat Fight in the Pet Food Industry (D)

By: David J. Collis

Describes important developments in the pet food industry in 1989, 1990, and 1991, focusing on competitive dynamics among the industry's major players. View Details

Keywords: Competition; Food and Beverage Industry

October 2023
Teaching Note

Metaverse Wars

By: Andy Wu and Matt Higgins

Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details

Keywords: Metaverse; Strategy; Social Media; Internet and the Web; Technology Adoption; Technological Innovation; Technology Industry

March 2013
Case

Singapore Metals Limited

By: John T. Gourville

Singapore Metals Limited (SML) has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products... View Details

Keywords: Metals and Minerals; Marketing Strategy; Price; Business Strategy; Product Development; Manufacturing Industry; Consumer Products Industry; Singapore