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All HBS Web
(115,942)
- Faculty Publications (37,297)
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness....
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Keywords:
Digital Marketing;
Customization and Personalization;
Information;
Trust;
Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- January 2019
- Supplement
Adaptive Engineering, LLC
By: Richard S. Ruback and Royce Yudkoff
Ruback, Richard S., and Royce Yudkoff. "Adaptive Engineering, LLC." Harvard Business School Multimedia/Video Supplement 219-727, January 2019.
- January 2019
- Supplement
Capitol Digital
By: Richard S. Ruback and Royce Yudkoff
Ruback, Richard S., and Royce Yudkoff. "Capitol Digital." Harvard Business School Multimedia/Video Supplement 219-702, January 2019.
- January 2019 (Revised January 2022)
- Case
Chinese Infrastructure Investments in Sri Lanka: A Pearl or a Teardrop on the Belt and Road?
By: Meg Rithmire and Yihao Li
In 2015, a surprise presidential election result seemed to imperil Chinese investments in Sri Lanka, which were associated with China’s Belt and Road Initiative to build global infrastructure. In the previous decade, China had undertaken two major projects in the...
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Rithmire, Meg, and Yihao Li. "Chinese Infrastructure Investments in Sri Lanka: A Pearl or a Teardrop on the Belt and Road?" Harvard Business School Case 719-046, January 2019. (Revised January 2022.)
- January 2019 (Revised December 2019)
- Case
CrossBoundary Energy
By: John Macomber
Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable...
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Keywords:
Energy Investing;
Economic Development;
Renewable Energy;
Business Growth and Maturation;
Developing Countries and Economies;
Project Finance;
Emerging Markets;
Industry Structures;
Infrastructure;
Segmentation;
Private Equity;
Decision Choices and Conditions;
Energy Industry;
Utilities Industry;
Africa;
Tanzania;
Ghana
Macomber, John. "CrossBoundary Energy." Harvard Business School Case 219-089, January 2019. (Revised December 2019.)
- January 2019
- Supplement
Gemini Investors
By: Richard S. Ruback and Royce Yudkoff
Ruback, Richard S., and Royce Yudkoff. "Gemini Investors." Harvard Business School Multimedia/Video Supplement 219-715, January 2019.
- January 2019
- Teaching Note
Pricing PatientPing
Teaching Note for HBS No. 818-017. PatientPing sells a software platform that allows health care providers to receive real-time notifications (“pings”) when one of their patients is admitted to or discharged from a health-care facility. The platform facilitates...
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- January 2019
- Supplement
Tesla's Bid for SolarCity (B)
By: Charles C.Y. Wang and Athena Zhang
Supplements the (A) case.
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Wang, Charles C.Y., and Athena Zhang. "Tesla's Bid for SolarCity (B)." Harvard Business School Supplement 119-075, January 2019.
- January 2019
- Supplement
Fail Safe Testing, Inc.
By: Richard S. Ruback and Royce Yudkoff
Ruback, Richard S., and Royce Yudkoff. "Fail Safe Testing, Inc." Harvard Business School Multimedia/Video Supplement 219-714, January 2019.
- January 2019 (Revised June 2019)
- Case
Lattice Semiconductor and the Future of Chinese High-Tech Acquisitions in the United States
By: Meg Rithmire and Yihao Li
Rithmire, Meg, and Yihao Li. "Lattice Semiconductor and the Future of Chinese High-Tech Acquisitions in the United States." Harvard Business School Case 719-059, January 2019. (Revised June 2019.)
- January 2019
- Supplement
MC Tool
By: Richard S. Ruback and Royce Yudkoff
Ruback, Richard S., and Royce Yudkoff. "MC Tool." Harvard Business School Multimedia/Video Supplement 219-718, January 2019.
- January 2019
- Supplement
Next Street, LLC
By: Richard S. Ruback and Royce Yudkoff
Ruback, Richard S., and Royce Yudkoff. "Next Street, LLC." Harvard Business School Multimedia/Video Supplement 219-723, January 2019.
- January 2019
- Case
Philips' Connected Baby Bottle
By: Rajiv Lal, Srikant M. Datar and Caitlin N. Bowler
Keywords:
Smart Connected Products
Lal, Rajiv, Srikant M. Datar, and Caitlin N. Bowler. "Philips' Connected Baby Bottle." Harvard Business School Case 519-020, January 2019.
- January 2019 (Revised February 2020)
- Case
Should a Pension Fund Try to Change the World? Inside GPIF's Embrace of ESG
In the fall of 2018, Hiro Mizuno, the Chief Investment Officer (CIO) of GPIF, the Japanese Government Pension Fund, was reflecting on his efforts to integrate Environmental, Social and Governance (ESG) issues into every aspect of GPIF’s portfolio. His efforts ranged...
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Keywords:
Pension Funds;
ESG (Environmental, Social, Governance) Performance;
Investment Funds;
Environmental Sustainability;
Social Issues;
Governance;
Leading Change;
Economy;
Performance Improvement;
Japan
Henderson, Rebecca, George Serafeim, Josh Lerner, and Naoko Jinjo. "Should a Pension Fund Try to Change the World? Inside GPIF's Embrace of ESG." Harvard Business School Case 319-067, January 2019. (Revised February 2020.)
- 2019
- Article
Fair Algorithms for Learning in Allocation Problems
By: Hadi Elzayn, Shahin Jabbari, Christopher Jung, Michael J Kearns, Seth Neel, Aaron Leon Roth and Zachary Schutzman
Settings such as lending and policing can be modeled by a centralized agent allocating a scarce resource (e.g. loans or police officers) amongst several groups, in order to maximize some objective (e.g. loans given that are repaid, or criminals that are apprehended)....
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Elzayn, Hadi, Shahin Jabbari, Christopher Jung, Michael J Kearns, Seth Neel, Aaron Leon Roth, and Zachary Schutzman. "Fair Algorithms for Learning in Allocation Problems." Proceedings of the Conference on Fairness, Accountability, and Transparency (2019): 170–179.
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Consumer Behavior;
Social Media;
E-commerce
- 2019
- Working Paper
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even...
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Keywords:
E-commerce;
Online Retailing;
Friction;
Effor;
Search Costs;
Price Discrimination;
Consumer Behavior;
Price;
Search Technology
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Harvard Business School Working Paper, No. 19-080, January 2019.
- Article
Time for Happiness: Why the Pursuit of Money Isn't Bringing You Joy—and What Will
By: A.V. Whillans
Adam (real story, fake name) was a good employee who was given a plum project he believed could get him a promotion and a raise. Taking it seemed like the proverbial no-brainer: Work hard, nail the assignment, get more pay. He knew he’d have to put in long days and...
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Whillans, A.V. "Time for Happiness: Why the Pursuit of Money Isn't Bringing You Joy—and What Will." Special Issue on HBR Big Idea: Time Poor and Unhappy. Harvard Business Review (website) (January 29, 2019).
- 2019
- Working Paper
Relative Performance Transparency: Effects on Sustainable Choices
By: Ryan W. Buell, Shwetha Mariadassou and Yanchong Zheng
We study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the company's sustainability...
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Keywords:
Relative Performance Tranparency;
Process Transparency;
Customer Transparency;
Levels;
Changes;
Reflectiveness;
Self-serving Attribution Biases;
Sustainability;
Consumer Choice
Buell, Ryan W., Shwetha Mariadassou, and Yanchong Zheng. "Relative Performance Transparency: Effects on Sustainable Choices." Harvard Business School Working Paper, No. 19-079, January 2019.
- Article
Research: People Use Less Energy When They Think Their Neighbors Care About the Environment
By: Jon M. Jachimowicz, Oliver P. Hauser, Julie O'Brien, Erin Sherman and Adam D. Galinsky
A significant reduction in energy consumption is needed to help meet critical temperature thresholds. New research points to a way to help consumers work toward this goal – one that doesn’t rest on changing people’s personal beliefs about climate change. Rather, it...
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Jachimowicz, Jon M., Oliver P. Hauser, Julie O'Brien, Erin Sherman, and Adam D. Galinsky. "Research: People Use Less Energy When They Think Their Neighbors Care About the Environment." Harvard Business Review (website) (January 28, 2019).