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  • All HBS Web  (21,946)
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  • January 2014 (Revised January 2015)
  • Case

Reinventing Adobe

By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
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Gupta, Sunil, and Lauren Barley. "Reinventing Adobe." Harvard Business School Case 514-066, January 2014. (Revised January 2015.)
  • October 2018 (Revised January 2019)
  • Case

The Financial Crisis: Hank Paulson in 2008

By: Adi Sunderam, Robin Greenwood, Sam Hanson and David Scharfstein
On the afternoon of Monday October 13, 2008, Hank Paulson Jr., the Secretary of the Treasury of the United States, walked into the large conference room across the hall from his office in the Treasury Department. Joining him were Federal Reserve Chairman Ben Bernanke,... View Details
Keywords: Bailout; Regulation; Financial Crisis; History; Governing Rules, Regulations, and Reforms; Decision Making; Banking Industry; Financial Services Industry; Real Estate Industry; United States
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Sunderam, Adi, Robin Greenwood, Sam Hanson, and David Scharfstein. "The Financial Crisis: Hank Paulson in 2008." Harvard Business School Case 219-037, October 2018. (Revised January 2019.)
  • July 2020 (Revised January 2021)
  • Case

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
  • 2019
  • Working Paper

The Creative Consulting Company

By: Robert S. Kaplan, Richard Nolan and David P. Norton
During the past 50 years, several consulting companies introduced important new ideas that extended management theory and improved management practice. This paper draws upon public sources and the authors’ personal experiences to describe how three management... View Details
Keywords: Management; Theory; Practice; Performance Improvement; Innovation and Management; Consulting Industry
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Kaplan, Robert S., Richard Nolan, and David P. Norton. "The Creative Consulting Company." Harvard Business School Working Paper, No. 19-001, July 2018.

    Tarun Khanna

    Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

    • November 1999
    • Case

    IBM Ireland: Reinventing Education Crosses the Atlantic

    By: Rosabeth M. Kanter and John R. R Scannell
    IBM has just launched an innovation partnership with the Irish Ministry of Education to bring information technology to Irish schools. Wired for Learning was developed in the United States; how well will it be applied in Ireland? View Details
    Keywords: Technological Innovation; Partners and Partnerships; Innovation Strategy; Education; Technology Adoption; Government and Politics; Technology Industry; Education Industry; United States; Republic of Ireland
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    Kanter, Rosabeth M., and John R. R Scannell. "IBM Ireland: Reinventing Education Crosses the Atlantic." Harvard Business School Case 300-034, November 1999.

      Karen Mills

      Karen Gordon Mills is a Senior Fellow at Harvard Business School and a leading authority on U.S. competitiveness, entrepreneurship, and innovation. She served in President Barack Obama’s Cabinet as the Administrator of the U.S. Small Business... View Details

      • Career Coach

      Jim Warner

      Jim (HBS ’80, Yale ‘75) is a board member and advisor to technology and services companies in marketing and media and a veteran of the media and entertainment business. He guides students and... View Details
      Keywords: Entertainment / Media; Publishing / Communications / Advertising; Technology
      • October 2014 (Revised January 2015)
      • Background Note

      Advanced Leadership in Public Education: Tools for Tackling Change from Outside the Building In

      By: Rosabeth Moss Kanter and Pamela Yatsko
      If you want to create change in public education but are not a school principal or other traditional public education leader, what do you need to do? This long, integrated background note examines the inspiring models and stories of individuals who are improving... View Details
      Keywords: Education Reform; Advanced Leadership Initiative; Social Issues; Social Entrepreneurship; Education; Leadership; Education Industry; United States
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      Kanter, Rosabeth Moss, and Pamela Yatsko. "Advanced Leadership in Public Education: Tools for Tackling Change from Outside the Building In." Harvard Business School Background Note 315-019, October 2014. (Revised January 2015.)
      • September 2016 (Revised March 2020)
      • Teaching Note

      Fasten: Challenging Uber and Lyft with a New Business Model

      By: Feng Zhu
      Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%... View Details
      Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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      Zhu, Feng. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Teaching Note 617-019, September 2016. (Revised March 2020.)
      • 27 Jan 2010
      • Working Paper Summaries

      Labor Regulations and European Private Equity

      Keywords: by Ant Bozkaya & William R. Kerr
      • January–February 2018
      • Article

      Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

      By: Leslie John, Tami Kim and Kate Barasz
      Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
      Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes
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      John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.

        Dennis Campbell

        Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

        Keywords: financial services; service industry; hotels & motels; consumer products; restaurant; manufacturing; professional services

          Ruru Hoong

          Ruru Hoong is a PhD candidate in Economics at Harvard & HBS, on the academic job market AY 2025-26.

          Her research interests span artificial intelligence, digital economics, privacy, and social media, primarily focusing on the (i) optimal design and integration... View Details

          • January 1992 (Revised March 1993)
          • Case

          Maison Bouygues

          By: John A. Quelch
          The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details
          Keywords: Housing; Marketing Strategy; Forecasting and Prediction; Brands and Branding; Construction Industry; France
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          Quelch, John A. "Maison Bouygues." Harvard Business School Case 592-059, January 1992. (Revised March 1993.)
          • 20 Mar 2000
          • Research & Ideas

          Incubators: The New Venture Capitalists?

          They're attracting the attention of venture capital firms, who are starting their own "venture catalyst" experiments. They're catching the eye of potential startups, looking for ways to get to... View Details
          Keywords: by Kenneth Liss
          • January 2020
          • Case

          Wuxi Lead Intelligent Equipment Co., Ltd.

          By: John R. Wells and Benjamin Weinstock
          In 2019, Wuxi Lead Intelligent Equipment Co., Ltd. (Lead) was the largest supplier of lithium-ion rechargeable battery manufacturing equipment in the world. Based in Wuxi, China, the company generated RMB 3.9 billion ($557 million) in revenues in 2018, up from RMB 175... View Details
          Keywords: Lithium-ion Batteries; Electric Vehicles; Government Subsidies; Industry Dynamics; Markets; Change; Strategy; Decision Making; Manufacturing Industry; China
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          Wells, John R., and Benjamin Weinstock. "Wuxi Lead Intelligent Equipment Co., Ltd." Harvard Business School Case 720-419, January 2020.
          • August 2019 (Revised March 2022)
          • Case

          Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

          By: Elie Ofek and Danielle Golan
          Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details
          Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry
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          Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
          • September 2010 (Revised September 2013)
          • Case

          Accounting for the iPhone at Apple Inc.

          By: Francois Brochet, Krishna G. Palepu and Lauren Barley
          Apple initially recognized revenue associated with its iPhone product using subscription accounting. However, in 2008, the company started providing non-GAAP supplemental numbers where substantially all of the revenue was recognized upfront. Market participants'... View Details
          Keywords: Corporate Disclosure; Revenue Recognition; Standards; Technology Industry; United States
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          Brochet, Francois, Krishna G. Palepu, and Lauren Barley. "Accounting for the iPhone at Apple Inc." Harvard Business School Case 111-003, September 2010. (Revised September 2013.)
          • September 2008
          • Article

          Let Disruption Fix Education

          By: Henry Eyring and Renee Hopkins Callahan
          Eyring and Hopkins Callahan apply Clayton Christensen's theory of Disruptive Innovation to Higher Education. The Spellings' Commission's 2006 report cited rising costs, lack of access, and a rift between output and the average stakeholder's needs in U.S. Higher... View Details
          Keywords: Education; Disruptive Innovation; Higher Education; Education Industry
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          Eyring, Henry, and Renee Hopkins Callahan. "Let Disruption Fix Education." Art. 1. Strategy & Innovation 6, no. 6 (September 2008): 1–6. (Feature Article.)
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