Customization and Personalization - Publications - Faculty & Research - Harvard Business School

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August 2018 (Revised September 2018)
Supplement

Predicting Purchasing Behavior at PriceMart (B)

By: Srikant M. Datar and Caitlin N. Bowler

Supplements the (A) case. In this case, Wehunt and Morse are concerned about the logistic regression model overfitting to the training data, so they explore two methods for reducing the sensitivity of the model to the data by regularizing the coefficients of the... View Details

Keywords: Data Science; Analytics and Data Science; Analysis; Customers; Household; Forecasting and Prediction

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

casually dressed person is a big shot and why do we do it? What's going on psychologically?" Bellezza says. Keinan and Bellezza, teaming with HBS Associate Professor Francesca... View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

November 1994
Case

Spectrum Equity Investors, L.P.

Brion Applegate and Bill Collatos had already started a fund-raising campaign for their new venture-capital fund when the principals of a prestigious Wall Street investment bank asked them to become the two senior partners of an in-house $150 million fund. The case... View Details

Keywords: Venture Capital; Personal Development and Career; Entrepreneurship

03 Aug 2017
Working Paper Summaries

The Accounting Rookie Job Market: A Practitioner’s Guide

Keywords: by Ethan Rouen; Accounting

November 2003 (Revised August 2006)
Case

Union Corrugating Company (B)

By: Paul W. Marshall and Julia Stevens

Lauri Union, president of Union Corrugating Co., has successfully transformed her family's corrugated steel roofing and siding manufacturer into a successful enterprise. Reviews how Union turned the struggling company around and also considers the management structure... View Details

Keywords: Risk Management; Competition; Work-Life Balance; Success; Change Management; Management Systems; Construction Industry; Manufacturing Industry; Steel Industry; Boston; North Carolina

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August 2021
Case

Livongo: Scaling a Purpose-Driven Organization in Healthcare

By: Ranjay Gulati, Aseem Shukla and Reva Nohria

When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people... View Details

Keywords: Healthcare Industry; Scaling; Telehealth; Health Care and Treatment; Small Business; Internet and the Web; Customer Focus and Relationships; Growth and Development Strategy; Opportunities; Mergers and Acquisitions; Health Industry

October 15, 2019
Article

3 Reasons It's So Hard to 'Follow Your Passion'

By: Jon M. Jachimowicz

We’re often told to follow our passion. But research shows that many of us don’t know how to do so. How do we fix this? Research on passion suggests that we need to understand three key things: (1) passion is not something one finds, but rather, it is something to be... View Details

Keywords: Passion; Career; Personal Development and Career

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06 Jul 2009
Research & Ideas

Conducting Layoffs: ’Necessary Evils’ at Work

be handled in a way that allows for the emotional cauldron that people experience when they are the ones who actually carry out these tasks. According to research by Joshua D. Margolis of HBS and Andrew Molinsky of Brandeis, the emotions... View Details

Keywords: by Martha Lagace

Article

Individuals' Decision to Co-Donate or Donate Alone: An Archival Study of Married Whole Body Donors in Hawaii

By: Michel Anteby, Filiz Garip, Paul V. Martorana and Scott Lozanoff

Background: Human cadavers are crucial to numerous aspects of health care, including initial and continuing training of medical doctors and advancement of medical research. Concerns have periodically been raised about the limited number of whole body... View Details

Keywords: Decisions; Health Care and Treatment; Personal Characteristics; Philanthropy and Charitable Giving; Health Industry; Hawaii

July 2024
Case

Roja Garimella: Developing a Founder's Judgment

By: Reza Satchu and Patrick Sanguineti

Roja Garimella’s path to becoming a founder was anything but straight. Setting her sights on a career in medicine since childhood, she committed to medical school with her acceptance to college. And yet, throughout her studies, she continually explored alternative... View Details

Keywords: Entrepreneurship; Personal Development and Career; Entrepreneurial Finance; Business Startups; Judgments; Financial Services Industry; Health Industry

September 2008 (Revised September 2010)
Exercise

Exercise on Estimation

By: Jason Riis and John T. Gourville

This exercise is meant to assess students' level of confidence around everyday business and general knowledge questions, for the purpose of identifying where they are overconfident and underconfident. View Details

Keywords: Decision Making; Forecasting and Prediction; Personal Characteristics

January 2021
Case

The FIRE Savings Calculator

By: Michael Parzen and Paul Hamilton

This case follows Carol Muñoz, a member of the Financial Independence, Retire Early (FIRE) lifestyle movement. At the age of 45, Carol is considering retiring and living off the $1 million she has accumulated. Using Monte Carlo simulation, Carol forecasts the... View Details

Keywords: Analysis; Forecasting and Prediction; Financial Strategy; Investment Portfolio; Investment Return; Personal Finance; Saving; Risk and Uncertainty; Diversification; Theory; Personal Development and Career; Financial Services Industry

April 2009
Article

How to Market in a Downturn

By: John A. Quelch and Katherine Jocz

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details

Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation

June 2001 (Revised May 2002)
Case

Tradeoffs: Juggling Careers in Professional Services Firms with Private Life

By: Thomas J. DeLong, Ashish Nanda, Scot Landry and Scott M O'Neil

Balancing professional and private lives continues to challenge single and committed partners alike. Professionals are expected to work long hours. It is simply part of the ethos of professional service firms. This case focuses on the lives of three couples connected... View Details

Keywords: Work-Life Balance; Family and Family Relationships; Problems and Challenges; Service Industry

December 2003 (Revised April 2005)
Case

Camilla Denison (A)

By: H. Kent Bowen, Bryce LaPierre and Virginia Fuller

Follows a successful manager as she takes on challenging assignments to lead manufacturing and development organizations. Details many experiences that influenced her character and attitudes from her youth to her graduate education and first jobs. Students discover the... View Details

Keywords: Personal Development and Career; Success; Management Skills; Experience and Expertise

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05 Jul 2006
Working Paper Summaries

Reinventing Savings Bonds

Keywords: by Peter Tufano & Daniel Schneider; Financial Services

June 2019
Teaching Note

CEWD: Closing the Skills Gap

By: William R. Kerr and Ted Smalley Bowen

Teaching Note for HBS No. 818-081. The teaching note presents background, case details, and teaching strategies, along with board plans and supporting graphics. View Details

November 1994 (Revised June 1996)
Case

Dennis Hightower: Walt Disney's Transnational Manager

By: Ashish Nanda

Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has established a regional office and knit local operations closer together, the benefits that the process has... View Details

Keywords: Organizational Change and Adaptation; Leadership; Change Management; Corporate Strategy; Personal Development and Career; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Europe

March 1980 (Revised February 1984)
Case

Kramer Pharmaceuticals, Inc.

The 12-year career of Mr. Bob Marsh is traced, from recruitment to termination. Data on Kramer's sales management, performance evaluation, compensation, and sales training systems are given. View Details

Keywords: Personal Development and Career; Pharmaceutical Industry

November 2016 (Revised April 2025)
Case

Lynda Bussgang's Stages

By: Thomas J. DeLong and Carin-Isabel Knoop

Lynda Bussgang is getting ready for her 25th Harvard College reunion and for the first time she is actually looking forward to it. Unlike some of her classmates she has charted her own course to happiness. This path took her from musical theater, to non-profit work to... View Details

Keywords: Personal Development and Career; Success

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