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      Business ModelRemove Business Model →

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      • December 2000
      • Background Note

      Networked Utility Providers

      By: Thomas R. Eisenmann and Alastair Brown
      Defines and describes ways to categorize networked utilities, software "applets" such as RealNetwork's RealPlayer, Macromedia's Shockwave, and AOL's ICQ that are downloaded via the Internet. Networked utilities extend basic Web browser capability to allow users to... View Details
      Keywords: Business Model; Software; Web Services Industry
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      Eisenmann, Thomas R., and Alastair Brown. "Networked Utility Providers." Harvard Business School Background Note 801-309, December 2000.
      • December 2000
      • Background Note

      Online Market Makers

      By: Thomas R. Eisenmann and Chris Hackett
      Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual "place" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition... View Details
      Keywords: Business Model; Web Services Industry
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      Eisenmann, Thomas R., and Chris Hackett. "Online Market Makers." Harvard Business School Background Note 801-308, December 2000.
      • December 2000 (Revised July 2001)
      • Case

      Ventro: Builder of B2B Businesses (Condensed)

      By: Lynda M. Applegate and Meredith Collura
      Enables a condensed analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Part of the Building-E-Business Online series. View Details
      Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Management; Strategy; Business Strategy; Consulting Industry; Information Technology Industry
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      Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses (Condensed)." Harvard Business School Case 801-274, December 2000. (Revised July 2001.)
      • December 2000
      • Background Note

      Online Portals

      By: Thomas R. Eisenmann and Sanjay Pothen
      Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive... View Details
      Keywords: Business Model; Web Services Industry
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      Eisenmann, Thomas R., and Sanjay Pothen. "Online Portals." Harvard Business School Background Note 801-305, December 2000.
      • December 2000
      • Background Note

      Online Retailers

      By: Thomas R. Eisenmann and Alastair Brown
      Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,... View Details
      Keywords: Business Model; Internet; Retail Industry
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      Eisenmann, Thomas R., and Alastair Brown. "Online Retailers." Harvard Business School Background Note 801-306, December 2000.
      • December 2000
      • Background Note

      Internet Access Providers

      By: Thomas R. Eisenmann and Daniel Green
      Describes the Internet access provider business model. First, it defines the model and presents different ways to categorize access providers. Second, it offers a summary of the various ways that Internet access providers create value for their customers. Next, it... View Details
      Keywords: Business Model; Internet; Web Services Industry
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      Eisenmann, Thomas R., and Daniel Green. "Internet Access Providers." Harvard Business School Background Note 801-304, December 2000.
      • December 2000 (Revised November 2001)
      • Case

      Rise and Fall of Iridium, The

      By: Alan D. MacCormack and Kerry Herman
      Examines the history of Iridium Communications, a provider of mobile satellite services. Discusses the genesis of Iridium's technical design, then follows the venture through various stages of development. Describes Iridium's attempts to build a subscriber base after... View Details
      Keywords: Information Technology; Business Model; Business Growth and Maturation; Organizational Structure; Mobile and Wireless Technology; Telecommunications Industry
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      MacCormack, Alan D., and Kerry Herman. "Rise and Fall of Iridium, The." Harvard Business School Case 601-040, December 2000. (Revised November 2001.)
      • 2000
      • Chapter

      E-Business Models: Making Sense of the Internet Business Landscape

      By: L. M. Applegate
      Keywords: Business Model; Internet and the Web; Business Ventures; Internet and the Web
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      Applegate, L. M., ed., "E-Business Models: Making Sense of the Internet Business Landscape." In Information Technology and the New Enterprise: Future Models for Managers, edited by L. M. Applegate, Gary W. Dickson, and Gerardine DeSanctis. Upper Saddle River, NJ: Prentice Hall, 2000.
      • November 2000 (Revised December 2000)
      • Background Note

      Online Content Providers

      By: Thomas R. Eisenmann and Alastair Brown
      Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details
      Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry
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      Eisenmann, Thomas R., and Alastair Brown. "Online Content Providers." Harvard Business School Background Note 801-261, November 2000. (Revised December 2000.)
      • November 2000
      • Case

      Model E: An Incubated Enterprise

      By: Myra M. Hart
      Provides a close-up view of an entrepreneurial search for opportunity, the role of incubators in the process, and the development of a viable business concept. Also depicts the changes made to the business concept as new people (with new expertise and experience) are... View Details
      Keywords: Business Model; Transformation; Entrepreneurship; Human Resources; Problems and Challenges; Internet and the Web
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      Hart, Myra M. "Model E: An Incubated Enterprise." Harvard Business School Case 801-257, November 2000.
      • November 2000 (Revised May 2002)
      • Case

      FleetBoston Financial: Online Banking

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including retail banking, loan origination, and brokerage accounts. This case explores how FleetBoston responded to the Internet... View Details
      Keywords: Business Model; Borrowing and Debt; Cost Management; Banks and Banking; Consumer Behavior; Service Operations; Competition; Online Technology; Banking Industry; United States
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "FleetBoston Financial: Online Banking." Harvard Business School Case 601-042, November 2000. (Revised May 2002.)
      • November 2000 (Revised June 2001)
      • Case

      Ventro: Builder of B2B Businesses

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the... View Details
      Keywords: Business Model; Entrepreneurship; Technological Innovation; Management; Business or Company Management; SWOT Analysis; Organizational Structure; Business Strategy; Information Technology Industry; Service Industry
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      Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses." Harvard Business School Case 801-042, November 2000. (Revised June 2001.)
      • November 2000
      • Case

      FireDrop

      By: William A. Sahlman and Michael J. Roberts
      Describes the evolution of FireDrop, a new venture-backed company that has developed a new platform for e-mail communication. The FireDrop application--called a Zaplet--allows for e-mails to be continually updated so they are current when read (rather than when sent).... View Details
      Keywords: Business Model; Internet and the Web; Communication Technology; Venture Capital; Technological Innovation; Information Technology Industry
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      Sahlman, William A., and Michael J. Roberts. "FireDrop." Harvard Business School Case 801-214, November 2000.
      • November 2000
      • Case

      Geocast Network Systems, Inc.

      By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
      Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details
      Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry
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      Eisenmann, Thomas R., Christina L. Darwall, and Elizabeth Kind. "Geocast Network Systems, Inc." Harvard Business School Case 801-211, November 2000.
      • October 2000 (Revised March 2001)
      • Case

      BizRate.com

      By: Youngme E. Moon
      BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
      Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
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      Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
      • October 2000 (Revised May 2001)
      • Case

      Digitas (A): Strategic Interactive Group

      By: Rosabeth M. Kanter, David Lane and Courtenay Sprague
      Kathy Biro, president of Digitas, an e-strategy consulting firm, has successfully grown out of the company's roots in the strategic interactive group. Her challenges now include managing the integration of the SIG with Digitas's other component, direct marketing firm... View Details
      Keywords: Change Management; Business Strategy; Internet and the Web; Integration; Expansion; Business or Company Management; Business Model; Organizational Design; Consulting Industry; Massachusetts
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      Kanter, Rosabeth M., David Lane, and Courtenay Sprague. "Digitas (A): Strategic Interactive Group." Harvard Business School Case 301-052, October 2000. (Revised May 2001.)
      • October 2000 (Revised October 2001)
      • Case

      adM@rt(A)

      By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
      Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details
      Keywords: Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Web Services Industry; Hong Kong
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      McFarlan, F. Warren, Carin-Isabel Knoop, and David Lane. "adM@rt(A)." Harvard Business School Case 301-046, October 2000. (Revised October 2001.)
      • September 2000 (Revised July 2001)
      • Case

      Chapters.ca

      By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
      Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details
      Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada
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      Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, September 2000. (Revised July 2001.)
      • September 2000 (Revised February 2025)
      • Case

      Netflix (2000)

      By: E. Scott Mayfield
      The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details
      Keywords: Business Model; Contracts; Initial Public Offering; Cash Flow; Service Delivery; Financial Strategy; Web Services Industry
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      Mayfield, E. Scott. "Netflix (2000)." Harvard Business School Case 201-037, September 2000. (Revised February 2025.)
      • September 2000 (Revised June 2002)
      • Supplement

      Overview of E-Business Pricing Models

      By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler
      Supplements National Logistics Management. View Details
      Keywords: Internet and the Web; Price; Business Model; Information Technology Industry
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      Applegate, Lynda M., W. Earl Sasser, and Kristin Kohler. "Overview of E-Business Pricing Models." Harvard Business School Supplement 801-182, September 2000. (Revised June 2002.)
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