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    John C. Mulliken

    Strategy consultant, former CTO & CPO, public & private company board member, retail & climatetech entrepreneur, early stage investor.  Father of two, husband, sailor, hiker, and aspirational road biker.

    John is a senior lecturer in the... View Details
    • October 2000 (Revised March 2001)
    • Case

    Firestone/Ford Tire Controversy, The (A)

    By: V.G. Narayanan and Roger Orosman Nieves
    Examines the high-profile Firestone/Ford product recall/investigation that took place in the summer of 2000. Focuses on the management of supplier relationships and incentives. View Details
    Keywords: Knowledge Sharing; Supply Chain Management; Motivation and Incentives; Crisis Management; Corporate Accountability; Product; Service Operations; Auto Industry
    Related
    • July–August 2024
    • Article

    Disclosing Downstream Emissions

    By: Robert S. Kaplan and Karthik Ramanna
    An increasing number of companies are using the E-liability carbon-accounting method as an important tool for tracking progress toward reducing global emissions in their supply chains. The system does not require formal accounting for downstream emissions—those... View Details
    Keywords: Carbon Emissions; Environmental Accounting; Corporate Accountability; Corporate Social Responsibility and Impact; Corporate Disclosure; Environmental Sustainability
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    • May 2020
    • Teaching Note

    Danone: Changing the Food System

    By: David E. Bell, Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein and Aldo Sesia
    Teaching Note for HBS No. 520-053.
    This is a teaching note for the case “Danone: Changing the Food System?” The case examines the efforts of one of the world’s largest food and beverage companies to resolve the social, environmental, and economic issues within... View Details
    Keywords: Food; Goods and Commodities; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Strategy; Corporate Strategy; Environmental Management; Environmental Sustainability; Climate Change; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; France; Paris
    Related
    • 14 Apr 2015
    • First Look

    First Look: April 14

    collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details
    Keywords: Sean Silverthorne
    • February 2024
    • Article

    An Economic Framework for Vaccine Prioritization

    By: Mohammad Akbarpour, Eric Budish, Piotr Dworczak and Scott Duke Kominers
    We propose an economic framework for determining the optimal allocation of a scarce supply of vaccines that become gradually available during a public health crisis, such as the Covid-19 pandemic. Agents differ in observable and unobservable characteristics, and the... View Details
    Keywords: Vaccine; Fairness; Public Finance; Public Goods; Allocation Problems; Allocative Efficiency; Allocation Rules; Social Welfare; Pandemics; Inequality; COVID-19; COVID-19 Pandemic; Public Sector; Resource Allocation; Market Design; Marketplace Matching; Public Administration Industry
    Related
    • Web

    Latin America - Global

    greatly increased the volume of in-depth research and course materials that focus on business management issues specific to Latin American companies. This has also enabled HBS to strengthen its relationships with important companies and... View Details
    • April 2021
    • Teaching Note

    Drinkworks: Home Bar by Keurig

    By: Sunil Gupta and Jonathan Levav
    Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
    Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
    Related
    • 19 Dec 2006
    • Working Paper Summaries

    The Political Economy of Capitalism

    Keywords: by Bruce R. Scott
    • Program

    Strategy for Health Care Delivery—Virtual

    strategic and organizational challenges inherent in evolving your health care delivery approach. Details Align your organization around a value-based strategy Build a firm foundation for exploring and implementing strategy transformation View Details
    Keywords: Health Care; Health Care

      William E. Fruhan

      Professor WILLIAM E. FRUHAN, JR. is George E. Bates Professor, Emeritus at the Harvard Business School. He received his BS degree from Yale University, and his MBA and DBA degrees from Harvard University.  He has served as Senior Associate Dean and Director of... View Details

      Keywords: medical supplies; medical supplies; medical supplies; medical supplies; medical supplies; medical supplies; medical supplies; medical supplies; medical supplies; medical supplies
      • Web

      FAQs - Alumni

      reunion attendees? On campus, lactation rooms are available and are equipped with refrigerators and a hospital-grade Medela Symphony pump, for which you will need to provide your own Medela accessory kit. Please reference the Reunions app for room locations when on... View Details
      • 26 Feb 2019
      • First Look

      New Research and Ideas, February 26, 2019

      forthcoming Management Science Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions By: Adner, Ron, Jianqing Chen, and Feng Zhu Abstract— We study compatibility decisions of two competing platform... View Details
      Keywords: Dina Gerdeman
      • 17 Jan 2012
      • First Look

      First Look: January 17

      apart; the less they share, the more likely they are to be best executed separately. Nevertheless, managing multiple models is a tall order. LAN has had to face greater complexity, broaden its organizational skills, increase the... View Details
      Keywords: Sean Silverthorne
      • 05 Dec 2022
      • What Do You Think?

      How Would Jack Welch’s Leadership Style Fare in Today’s World?

      years into his tenure, GE became the most valuable company in the world. Gelles and Cohan cite everything from failed acquisitions and strategies to brutal downsizing, forced ranking of managers, a poor environmental record, legal accounting practices designed to View Details
      Keywords: by James Heskett; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies; Medical Devices & Supplies
      • 2007
      • Working Paper

      Intra-Industry Foreign Direct Investment

      By: Laura Alfaro and Andrew Charlton
      We use a new firm level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries -- close to a comprehensive picture of global multinational activity. A number of patterns emerge from the data. Most foreign direct investment... View Details
      Keywords: Multinational Firms and Management; Business Subsidiaries; Foreign Direct Investment; Geographic Location; Supply and Industry; Vertical Integration
      Related
      • 07 Jul 2019
      • HBS Case

      Walmart's Workforce of the Future

      manage team members, faced similar challenges.) In another move to build a more skilled, educated workforce, Walmart introduced a program in 2018 that offered workers the opportunity to enroll in online degree programs for $1 a day in... View Details
      Keywords: by Julia Hanna; Retail
      • 28 May 2024
      • In Practice

      Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

      come to learn firsthand, firms have not only slashed hiring overall, but also pushed back start dates for those who have been hired. They have also adopted a stance of “firm first” rather than “accommodating” when dealing with new consultants as they work to, in their... View Details
      Keywords: by Rachel Layne
      • 30 Jun 2003
      • Research & Ideas

      Computer Security is For Managers, Too

      Companies need to have smart technicians who stay abreast of emerging digital threats and defenses, of course, but the technicians shouldn't be calling the shots. General managers need to take the lead in building processes that will... View Details
      Keywords: by Robert D. Austin & Christopher A.R. Darby
      • Web

      Asia Pacific - Global

      Kong Monetary Authority, alongside panels on AI, global supply chains, and education. Speakers included HBS alumni such as Dr. Victor Fung (PHD 1971), Dr. John Quelch (DBA 1977), Mr. Sebastian Man (MBA 1985), Mr. Joe Ngai (MBA 2000), and... View Details