social media - Publications - Faculty & Research

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

Stay beautiful”—went viral on social media in 2013. (See illustration below) Campaign ad featuring Indian actress Nandita Das protesting skin-lightening creams. Source: Women of Worth, courtesy Rohit... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

Web

Video - Institute For Strategy And Competitiveness

Michael E. Porter presents at the Shared Value Leadership Summit on how creating both business and social value makes a company stand out against the competition. 22 JANUARY 2015 Media Mention Divergence Is... View Details

17 Nov 2016
Op-Ed

What's Behind the Unexpected Trump Support from Women

been socialized by family members, educators, and the media to associate leadership with a particular version of masculinity, an image Trump exemplified in his persona as the supremely successful... View Details

Keywords: by Laura Morgan Roberts and Robin Ely

11 May 2023
News

How FOMO Became a Fixture

It's rare for a day to go by when the term FOMO (short for "fear of missing out") isn't shared on TV, social media, or any other media we consume. But where did FOMO come from? In this interview, Patrick... View Details

August 2018 (Revised June 2025)
Case

Facebook—Can Ethics Scale in the Digital Age?

By: George A. Riedel and Carin-Isabel Knoop

Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked... View Details

Keywords: Facebook; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability; Social Media

Citation

Educators

Purchase

22 Feb 2022
News

Breaking News

phone can tweet their rage about a late flight or bad meal, it’s possible that social media could pick up some of the reputational costs that newspapers provide, he says. But those studies have yet to be... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

Web

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

growth stage (Series B+), early stage (pre-Seed - Series A), climate (Series B+, with a focus on energy and mobility), or media and journalism. Interns complete two projects over the summer, in addition to sourcing and evaluating... View Details

16 Aug 2018
News

Working with a Giver’s Spirit

Philippine tech incubator behind a number of remarkable companies, including Ayannah, which uses social media and mobile platforms to provide digital commerce and payment services to the world’s unbanked;... View Details

Keywords: Constantine von Hoffman

01 Dec 2023
News

Happier-ness at Work

Winfrey is a global media leader and for 25 years hosted the Oprah Winfrey Show. Their book draws on social science research and decades of experience to suggest that one can build a better life by focusing... View Details

Keywords: Publishing Industries (except Internet); Information

Web

Capturing & Disseminating Video/Photography During Course Activities | About

of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of social media) content,... View Details

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

not, the consumer won't repurchase four years from now. Build enthusiasm. Good marketers know the power of word-of-mouth recommendations. In the era of social media, better organization (the old ground war) and outspending on television... View Details

Keywords: by John A. Quelch

28 Sep 2020
Research & Ideas

How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

author Kristen Senz is a social media editor and writer for Harvard Business School Working Knowledge. . [Image: isayildiz] Related Reading How To Ask Better Questions It’s Not Nagging: Why Persistent,... View Details

Keywords: by Kristen Senz

Web

Leadership - Health Care

engagement. She also oversees content strategy for the Health Care Initiative’s social media channels and website, highlighting key developments in health care, faculty research, and industry trends. Before... View Details

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before,... View Details

Keywords: Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

29 Aug 2022
Op-Ed

Income Inequality Is Rising. Are We Even Measuring It Correctly?

world, is released by statistics bureaus in multiple countries, and is commonly discussed in news media and policy discussions alike. In our paper, recently published in Nature Human Behaviour, we argue that researchers and policymakers... View Details

Keywords: by Jon M. Jachimowicz, Kristin Blesch, and Oliver P. Hauser

Web

Industry Information - Alumni

verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the US and Canada.... View Details

18 May 2023
News

India's New Money Managers

became clear—through social media channels and focus groups—that women needed more support. So LXME 2.0 launched in 2021 with education at its core. This shift included community-sourced discussions,... View Details

Keywords: Maureen Harmon

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

NGOs to be seen working in the field, actively and effectively helping in the middle of a humanitarian crisis. In addition to the media coverage that results in increased donations, the NGO brand is strengthened and the needs of the... View Details

Keywords: by Manda Salls

17 Jan 2023
Book

Good Companies Commit Crimes, But Great Leaders Can Prevent Them

officials. Soltes turns his hand to corporate crime after making a media splash with his 2016 book, Why They Do It: Inside the Mind of a White-Collar Criminal. Based on personal visits, letters, and phone calls with 48 disgraced... View Details

Keywords: by Lane Lambert

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details