Publications

May 1986 (Revised January 1989)
Case

Gillette Co.: Dry Idea Advertising (A), The Creative Problem

Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details

Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States

August 1997 (Revised September 2004)
Case

South Africa: Getting in GEAR

By: Richard H.K. Vietor

In 1997, Thabo Mbeki is contemplating South Africa's performance since the end of Apartheid in 1994. The economy has done fairly well, but the government's macroeconomic strategy calls for higher growth and employment creation. The case describes the country's history,... View Details

Keywords: History; Strategy; Development Economics; Social Issues; Macroeconomics; South Africa

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March 2022 (Revised July 2022)
Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

January 1992
Background Note

Managing Sales Interfaces: An Introduction

By: Frank V. Cespedes

Concerns issues involved in coordinating sales efforts with product management and customer service activities. First, discusses environmental factors that increase integration requirements among these groups, and why these factors make the field sales force a crucial... View Details

Keywords: Product Marketing; Social Marketing; Multi-Sided Platforms; Groups and Teams; Salesforce Management

Web

The “Hawthorne Effect” – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

through the lens of their own times and particular biases. 12 Paul R. Lawrence, ca. 1960 HBS Archives Photograph Collection Mayo and Roethlisberger helped define a new curriculum focus, one in alliance with Dean Donham’s desire to address View Details

September 2017 (Revised February 2018)
Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta

Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details

Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East

September 2023
Case

FoodCloud: Tackling Food Insecurity and Climate Change in One Bite

By: Brian Trelstad and Emer Moloney

In 2013, Aoibheann O’Brien and Iseult Ward founded FoodCloud, a non-profit social enterprise that aimed to address food waste and food insecurity issues. Through its technology platform, Foodiverse, FoodCloud connected surplus food from retailers with community groups... View Details

Keywords: Nonprofit Organizations; Expansion; Technological Innovation; Environmental Sustainability; Social Issues; Growth and Development Strategy; Green Technology Industry; Agriculture and Agribusiness Industry; Food and Beverage Industry; Republic of Ireland; Europe

09 Nov 2023
HBS Case

What Will It Take to Confront the Invisible Mental Health Crisis in Business?

the common misperceptions around mental health that contribute to the stigma: A person’s mental health issue is just an “excuse.” “It’s going to be a burden to our business or organization if we take on this person who has a mental health... View Details

Keywords: by Kara Baskin; Health

September 2021 (Revised February 2022)
Case

Sawiris Foundation: Elevating Education in Egypt

By: Brian Trelstad and Alpana Thapar

Founded in 2001 by the Sawiris family, one of the wealthiest families in Egypt, the Sawiris Foundation for Social Development (SFSD) invested in human capital and provision of basic social services for the most marginalized Egyptians. In 2015, Noura Selim’s (MBA 2013)... View Details

Keywords: Sustainable Development; Social Enterprise; Education; Social Issues; Partners and Partnerships; Growth and Development Strategy; Education Industry; Egypt

30 Apr 2021
Research & Ideas

Why Anger Makes a Wrongly Accused Person Look Guilty

relying on a person’s facial expressions, try and get the data and see if the claim has merit before you decide on guilt." “That’s not always easy to do,” admits John, but the more you can get to the bottom of an issue by talking through... View Details

Keywords: by Michael Blanding

April–May 2017
Article

Career Concerns of Banking Analysts

By: Joanne Horton, George Serafeim and Shan Wu

We study how career concerns influence banking analysts' forecasts and how their forecasting behavior benefits both them and bank managers. We show that banking analysts issue early in the year relatively more optimistic and later in the year more pessimistic forecasts... View Details

Keywords: Sell-side Analysts; Analyst Forecasts; Analysts; Investment Recommendations; Career Advancement; Career Management; Labor Mobility; Labor Market; Prejudice and Bias; Personal Development and Career; Forecasting and Prediction; Investment Banking

SSRN

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March 27, 2018
Other Article

Why CEOs Are Taking a Stand

By: Aaron K. Chatterji and Michael W. Toffel

In this podcast, we discuss the emerging phenomenon of CEO activism. We explain how political polarization in the U.S. and employee expectations around company values are pushing corporate leaders to enter into controversial political and social debates. We also hear... View Details

Keywords: Leadership; Social Issues; Values and Beliefs; Communication Strategy

14 Jul 2023
Blog Post

Building a Culture of Awareness and Accountability in your Organization

taught that living in this world means you have a social responsibility for thinking about how you create more joy for people in this world.” After graduating from Duke University with a dual major in Dance and Sociology, and from Harvard... View Details

Keywords: All Industries

September 2018
Case

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde

Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the reputation of the Nobel Prizes. Included are outreach to global audiences, the variety of sources of communications about the Prizes, the advent of new high-value... View Details

Keywords: Nobel Prize; Reputation; Brands and Branding; Management

February 2013
Article

Learning from Roger Fisher

By: James K. Sebenius

Roger Fisher's career and writings not only offer lessons about negotiation but also about how an academic, especially in a professional school such as law or business, can make an important, positive difference in the world. By his relentless engagement in vexing... View Details

Keywords: Roger Fisher; Dispute Resolution; Bargaining; Negotiation

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Initiatives & Projects - Faculty & Research

Research Initiatives & Projects Throughout the School’s history, a hallmark of HBS faculty research has been its power in practice. Increasingly, this impact extends beyond the management of firms to the large-scale, cross-disciplinary View Details

May 1992 (Revised January 2000)
Supplement

ABB: Accountability Times Two (B)

By: Robert L. Simons

Describes internal allocation conflicts in a complex global company structured as a matrix organization. ABB Switzerland has secured and will build an important power station project; however, internal market allocation policies dictate that this work be handled by ABB... View Details

Keywords: Multinational Firms and Management; Conflict Management; Complexity; Sweden; Switzerland

July 1993 (Revised October 2004)
Case

Aston-Blair, Inc.

By: John J. Gabarro

Describes the formation, selection, and experience of a task force with multidepartmental membership. The problems faced by the task force leader at the end of the case raise issues of who does the selection; the establishment of group norms, values, and goals; the... View Details

Keywords: Employees; Leadership; Problems and Challenges; Groups and Teams; Conflict Management