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  • All HBS Web  (5,800)
    • People  (4)
    • News  (1,255)
    • Research  (3,424)
    • Events  (83)
    • Multimedia  (189)
  • Faculty Publications  (2,841)
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  • TeachingInterests

Leading with People Analytics; HBS MBA Elective; 2021

  • Teaching fellow for course on using data science to make decisions about people, such as hiring, firing, promotion, team composition, etc. 
  • Led weekly student review sessions teaching statistics and the R... View Details

    Robert S. Huckman

    Robert Huckman is the Albert J. Weatherhead III Professor of Business Administration at Harvard Business School, the Howard Cox Faculty Chair of the HBS Healthcare Initiative, and the Unit Head for View Details

    Keywords: biotechnology; health care; manufacturing; pharmaceuticals

      Michael W. Toffel

      Professor Toffel is the Senator John Heinz Professor of Environmental Management. His research examines how companies are addressing climate change (especially decarbonization) and other environmental and working condition issues in their operations and supply... View Details

      • June 2025
      • Exercise

      Full-Funnel Advertising on TikTok: An Experiment

      By: Jeremy Yang and Ayelet Israeli
      TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
      Citation
      Related
      Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment." Harvard Business School Exercise 525-066, June 2025.

        Debora L. Spar

        Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details

        Keywords: biotechnology; broadcasting; communications; entertainment; federal government; health care; information; internet; music; pharmaceuticals
        • April 2017
        • Supplement

        Q&A with Tom Kalil, Deputy Director for Technology & Innovation

        By: Linda A. Hill and Allison J. Wigen
        In this video supplement to the HBS case study "Tom Kalil, Deputy Director for Technology & Innovation," case protagonist Tom Kalil discusses leading a team of policy entrepreneurs at the White House Office of Science and Technology Policy from 2008-2016. View Details
        Keywords: Innovation; Government; Government Innovation; Leading Teams; Collaboration; Cross-sector Collaboration; Innovation Strategy; Innovation Leadership; Leadership; Leadership Development; Groups and Teams; Policy; Collaborative Innovation and Invention; United States
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        Related
        Hill, Linda A., and Allison J. Wigen. "Q&A with Tom Kalil, Deputy Director for Technology & Innovation." Harvard Business School Multimedia/Video Supplement 417-712, April 2017.
        • June 2025
        • Exercise

        Full-Funnel Advertising on TikTok: An Experiment (Solution)

        By: Jeremy Yang and Ayelet Israeli
        TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
        Citation
        Related
        Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment (Solution)." Harvard Business School Exercise 525-067, June 2025.
        • June 2025
        • Supplement

        Full-Funnel Advertising on TikTok: An Experiment

        By: Jeremy Yang and Ayelet Israeli
        TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
        Citation
        Related
        Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment." Harvard Business School Spreadsheet Supplement 525-721, June 2025.
        • 12 Oct 2022
        • Video

        Brandeis Marshall: The Potential for Data Equity

          Emily Truelove

          Emily Truelove is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. She teaches LEAD in the MBA program. She also teaches in executive education programs, including Leadership for Senior Executives,... View Details

            Frank Nagle

            Frank Nagle is an assistant professor in the Strategy Unit at Harvard Business School. Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them - especially... View Details

            • 09 Oct 2013
            • News

            Money Can Buy Happiness, Speaker Says

            • 03 Jun 2021
            • News

            Insurance to Mitigate the Risk of AI Systems Coming into View

              Srikant M. Datar

              Srikant M. Datar became the eleventh dean of Harvard Business School on 1 January 2021. During his tenure as a faculty member, he served as Senior Associate Dean for University Affairs (including Faculty Chair of the Harvard Innovation Lab), for Research, for... View Details

              Keywords: accounting industry; airline; automobiles; banking; biotechnology; communications; consumer products; e-commerce industry; health care; high technology; investment banking industry; management consulting; manufacturing; pharmaceuticals; venture capital industry
              • 04 Jan 2019
              • Working Paper Summaries

              The Digital Commons: Tragedy or Opportunity? A Reflection on the 50th Anniversary of Hardin’s Tragedy of the Commons

              Keywords: by Frank Nagle

                Robert C. Merton

                Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

                Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

                Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
                • 10 Jan 2013
                • Working Paper Summaries

                The Novelty Paradox & Bias for Normal Science: Evidence from Randomized Medical Grant Proposal Evaluations

                Keywords: by Kevin J. Boudreau, Eva C. Guinan, Karim R. Lakhani & Christoph Riedl; Health

                  Thomas R. Eisenmann

                  Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

                  Keywords: advertising; broadcasting; communications; computer; e-commerce industry; electronic publishing; electronics; entertainment; fiber optics; high technology; home video games; information technology industry; infrastructure industry; internet; journalism; media; motion pictures; music; publishing industry; semiconductor; software; telecommunications; television; video games
                  • 01 Dec 2021
                  • What Do You Think?

                  How Will the Metaverse Affect Productivity?

                  (iStockphoto/tolgart) In 1992, the very funny cyberpunk novelist Neal Stephenson brought “the pizza Deliverator,” also known as Hiro Protagonist, to life along with the notion of the Metaverse in his book Snow Crash. Hiro, a “member of the hacker community in his spare... View Details
                  Keywords: by James Heskett
                  • 17 Apr 2024
                  • Video

                  Career Journeys | Bella del Hierro

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