Filter Results:
(1,741)
Show Results For
- All HBS Web
(1,741)
- People (5)
- News (459)
- Research (916)
- Events (10)
- Multimedia (12)
- Faculty Publications (464)
Show Results For
- All HBS Web
(1,741)
- People (5)
- News (459)
- Research (916)
- Events (10)
- Multimedia (12)
- Faculty Publications (464)
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
Rules about acceptable and unacceptable jobs also developed. Journalists grew to view jobs at newspapers and TV stations and other traditional media as within the field’s core mission, or as “pure” in the academic parlance, while looking down at as “impure” jobs in... View Details
Keywords: by Scott Van Voorhis
- 24 May 2021
- News
A Shared Platform for Communicating Bioethics Concepts
- January 2012 (Revised June 2013)
- Case
Dow Chemical: Innovating for Sustainability
Dow Chemical is one of the few major American industrial corporations that was founded in the late 19th century that is still in existence. From its origins producing bromine out of the brine underneath Midland, Michigan, the company has evolved from a diversified... View Details
Eccles, Robert G., George Serafeim, and Shelley Xin Li. "Dow Chemical: Innovating for Sustainability." Harvard Business School Case 112-064, January 2012. (Revised June 2013.)
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
- 14 Jul 2023
- Blog Post
Harvard Business School Announces Its 2023-2024 Blavatnik Fellows
authored multiple high-impact publications and is the inventor of several patents leveraging the use of biomaterials for drug delivery and diagnosis. During her fellowship, Núria will serve as a founding scientific member to translate... View Details
- 02 Apr 2013
- First Look
First Look: April 2
Publications 2006 Nature Reviews Beyond Magic Bullets: True Innovation in Health Care By: Narayan, Vaibhav A., Marco Mohwinckel, Gary Pisano, Michael Yang, and Husseini Manji Abstract—The molecular... View Details
Keywords: Sean Silverthorne
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- Web
Mid-US - Global
to himself a decade earlier to contribute to the ongoing evolution of the city he calls home. Living in metro Detroit and Flint, Hurd experienced firsthand the shortcomings of public transportation, sparking his passion for improving... View Details
- 2025
- Working Paper
How Firms Respond to Worker Activism: Evidence from Global Supply Chains
By: Yanhua Bird, Jodi L. Short and Michael W. Toffel
Social movement pressures can lead organizations to concede and improve social performance to avoid disruption costs, but we theorize that such responses evoke concession costs that prompt organizations to shift resources and attention from other social domains whose... View Details
Keywords: Worker Activism; Labor Standards; Tradeoffs; Global Supply Chains; Internal Governance Structure; Public Opinion; Supply Chain; Corporate Accountability; Corporate Social Responsibility and Impact; Working Conditions
Bird, Yanhua, Jodi L. Short, and Michael W. Toffel. "How Firms Respond to Worker Activism: Evidence from Global Supply Chains." Harvard Business School Working Paper, No. 25-061, June 2025.
- Web
HBS - The year in Review
priority for HBS that cuts across all aspects of our work from teaching and scholarship to day-to-day operations. The School’s sustainability framework focuses on emissions and energy; campus operations; nature and ecosystems; health and... View Details
- 27 Feb 2007
- First Look
First Look: February 27, 2007
on relative returns. Flows therefore seem to be stabilizing with respect to notions of relative, but not absolute, value. Health Services for the Poor in Developing Countries: Private vs. Public vs. Private... View Details
Keywords: Martha Lagace
- Web
Leadership - Faculty & Research
in society. Meeting this aspiration requires equipping them with knowledge and tools that will enable them to understand what it takes to have a positive impact in the world. In line with this objective, this module note focuses on how leaders who are not part of... View Details
- Web
Human Behavior & Decision-Making - Faculty & Research
was instrumental in shaping research on Human Behavior & Decision-Making. Today, our research focuses on individual and interactive judgment and decision making and explores the role of personal bias, cognition and learning, time, perception, ethics and morality, and... View Details
- September 2020
- Case
Merck: COVID-19 Vaccines
By: Willy C. Shih
COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details
Keywords: Vaccines; COVID-19 Pandemic; Health Pandemics; Health Testing and Trials; Innovation and Management; Innovation Strategy; Technological Innovation; Business Strategy; Product Launch; Pharmaceutical Industry
Shih, Willy C. "Merck: COVID-19 Vaccines." Harvard Business School Case 621-028, September 2020.
- Profile
Soltan Bryce
The evolution of Soltan Bryce’s early career path – health care and agriculture – have their roots in his experiences as a Palestinian refugee in rural North Carolina. “The first health care we received in... View Details
- Web
Business History - Faculty & Research
American chemical industries until the 1970s, when the two German firms diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in... View Details
- Web
Drivers of Competitiveness - Institute For Strategy And Competitiveness
capacity of firms in terms of skills, capabilities and management practices. Fiscal Policy: Effective public spending aligned with revenues over time Monetary Policy: Low levels of inflation Economic Stabilization: Avoiding structural... View Details
- 11 Aug 2022
- Research & Ideas
When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?
Washington University; and Lucia Macchia, a postdoctoral research fellow at the Harvard Kennedy School of Public Policy. The research is particularly relevant, they say, given that many early educators today are focusing on willpower,... View Details
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details