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Show Results For
- All HBS Web
(836)
- People (2)
- News (223)
- Research (488)
- Multimedia (12)
- Faculty Publications (303)
- 05 Jul 2016
- First Look
July 5, 2016
case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve... View Details
Keywords: Sean Silverthorne
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
it's about creating a customer experience that taps into people's emotions, ultimately making them feel good. High-end vodka companies such as Grey Goose and Chopin have packaged their liquor in tall, sleek, frosted glass bottles as a way... View Details
- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
decision is made thinking about the entire supply chain—the components work together and reinforce one another. Too often, I find that retailers make decisions regarding product variety, promotion, and packaging with no regard for what... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
over 80 of her lipsticks to the luncheon as table gifts. Unlike most lipsticks at the time, these were housed in metal cases. Lunch guests noticed the unusual packaging and the lipstick's color and texture. As the event broke up, Fiske... View Details
- 13 Dec 2022
- News
The First Five Years: Christine Keung and Reggie Smith
graduates from working-class families. I helped my parents deliver packages and clean college dorms in Philadelphia. Christine helped her immigrant parents run a Chinese restaurant in Los Angeles. It was impossible for us to experience... View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
markets and ecosystems through their ability to transfer a package of financial, organizational, and cultural assets, skills, and ideologies across national borders. It argues such firms have been shapers of, as well as responders to,... View Details
Keywords: Dina Gerdeman
- 11 Oct 2016
- First Look
October 11, 2016
shed light on the effectiveness of paid search, we design and analyze a large-scale field experiment on the review platform Yelp.com. The experiment consists of roughly 18,000 restaurants and 24 million advertising exposures—randomly assigning paid search advertising... View Details
Keywords: Sean Silverthorne
- 20 Jan 2015
- First Look
First Look: January 20
working with high-end apparel retailers such as Bonobos, Gilt Groupe, and Zara. What distinguishes the company from its rivals is its use of Kiva robots, which collect customer items within the warehouse and bring them to the appropriate workstation for employees to... View Details
Keywords: Sean Silverthorne
- 01 Jul 2008
- First Look
First Look: July 1, 2008
to drag the economy into a recession. The Bush administration approved a fiscal stimulus package exceeding $150 billion. Interest rates had been repeatedly cut at the fastest pace in decades, to 2.25% as of March 2008. The Fed, in an... View Details
Keywords: Martha Lagace
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
consumers and hosts, as well as the effects on hotels, will likely become less pronounced. Just as Airbnb is adding experience packages to its home-rental offerings, so too are hotels such as Marriott International. And maybe hotels could... View Details
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
ranging from minor modifications to major new innovations. The user-friendly tools, often integrated into a package we call a "tool kit for customer innovation," deploy new technologies like computer simulation and rapid... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 06 Aug 2001
- Research & Ideas
Go Global—or No? Can You Make the Case?
presenter from Group B. "We came up with the idea of Benro but didn't have time to pursue it. They might be willing to talk about reciprocal distribution." Benro was a small software shop in Norway. Greg knew if had made about $5 million in sales last year... View Details
Keywords: by Walter Kuemmerle
- 01 Dec 2016
- News
HBS Alumni On Leading Their Alma Mater
decades? SG: Cost is absolutely a challenge. We’re very fortunate at HBS to have the capability to provide robust financial aid packages and to be able to support our students while also furthering our research and our goals. We’re always... View Details
Keywords: Dan Morrell
- 01 Sep 2015
- News
The Protagonist Goes Prime Time
managing a Beijing sock factory, came packaged with a CD-ROM of short video clips. The case laid the foundation for a new type of storytelling within the confines of the tested HBS case method, but the fledgling online video technology... View Details
Keywords: April White
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
diagnose the problem and treat it. The rescue bill calls for the government to auction banks’ distressed mortgage assets to “try to restore the price discovery process so we can figure out what these things are actually worth.” Light challenged the description of the... View Details
- 13 Oct 2003
- Research & Ideas
How to Pick Managers for Disruptive Growth
marketing executive who had insightfully figured out how a just-emerging market was structured, had helped to shape a new product and service package that did an important job well for customers who had been nonconsumers, and so on. With... View Details
Keywords: by Michael Raynor
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
other products.” Like for instance, delivering e-commerce packages or being cash-in/cash-out points for financial services in a market with high underbanked rates. And so totally reinvented the model, learning in some ways from what... View Details
- 17 Feb 2014
- Research & Ideas
Companies Detangle from Legacy Pensions
nearly all corporations ceased offering defined benefit plans in favor of "defined contribution" packages such as 401(k) plans—in which employees contribute a set amount from their paychecks that would be individually invested... View Details
- 15 Aug 2024
- Op-Ed
Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience
When cybersecurity firm CrowdStrike distributed a faulty software update in July, it impacted a staggering 8.5 million devices. The crisis rippled through commercial airline operations, package delivery logistics, ecommerce, and health... View Details
Keywords: by Hise Gibson and Anita Lynch
- 20 Jan 2003
- Research & Ideas
Fixing Corporate Governance: A Roundtable Discussion at Harvard Business School
rising stock market. Another was the use of stock options—because options are so complex, they can obscure the amount of pay actually being given to executives. In most cases where we see big excesses, it has to do with compensation committees not holding the line, as... View Details
Keywords: by Garry Emmons