Publications

February 2019 (Revised September 2019)
Case

Theranos: The Unicorn That Wasn't

By: Joseph B. Fuller and John Masko

In 2003, 19-year-old Elizabeth Holmes founded a startup dedicated to making blood testing easier and more affordable. By 2015, her company, Theranos, was worth $9 billion. It boasted a star-studded board and contracts with national pharmacy and supermarket chains... View Details

Keywords: Theranos; Blood; Lab Testing; Fraud; Holmes; Balwani; Shultz; Carreyrou; Securities And Exchange Commission; Food And Drug Administration; FDA; SEC; Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Entrepreneurship; Medical Devices and Supplies Industry

12 Oct 1999
Research & Ideas

Decoding the DNA of the Toyota Production System

The Toyota Production System is a paradox. On the one hand, every activity, connection, and production flow in a Toyota factory is rigidly scripted. Yet at the same time, Toyota's operations are enormously flexible and responsive to... View Details

Keywords: by H. Kent Bowen & Steven Spear; Manufacturing; Transportation; Auto

Managing the Future of Work

The nature of work is changing. As companies grapple with forces—such as rapid technological change, shifting global product and labor markets, evolving regulatory regimes, outsourcing, and the fast emergence of the gig economy—they must overcome challenges and... View Details

September 2013
Case

The Case of the Unidentified Industries—2013

By: Mihir A. Desai, William E. Fruhan Jr. and Elizabeth A. Meyer

Helps students to understand how the characteristics of a business are reflected in its financial statements. This case consists of an exercise in which students are given balance sheet data in percentage form and other selected financial data for companies in 14... View Details

Keywords: Financial Management; Accounting Statements; Ratio Analysis; Financial Statements; Finance

June 2023 (Revised February 2025)
Case

Doing Business in Lima, Peru

By: Jeffrey T. Polzer, Leonard A. Schlesinger and Max Hancock

This case examines the challenges and opportunities of doing business in Peru. It highlights Peru's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles... View Details

Keywords: Business History; Business and Government Relations; Corporate Strategy; Mining Industry; Peru; Latin America

November 2017
Case

The Digital Factory – Siemens: Electronic Works Amberg

By: Rajiv Lal and Scott F. Johnson

The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details

Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Manufacturing Industry; Industrial Products Industry; Technology Industry; Germany

June 2015 (Revised January 2017)
Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor

Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details

Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France

November 2002
Compilation

Press Looks Inside Sears, Roebuck: 1938-89, The

By: Jan W. Rivkin

Excerpts from the business press give perspectives on the internal operations of Sears, Roebuck over the course of half a century. View Details

Keywords: Operations; Retail Industry

April 2020
Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman

Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details

Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry

17 Mar 2011
Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

ahead for Japan's business leaders and for global companies operating in Japan. Rohit Deshpande, Sebastian S. Kresge Professor of Marketing The culture of Japan tends to be outer directed. Thus, taking care of other people becomes much... View Details

Keywords: Re: Multiple Faculty

October 2010 (Revised October 2011)
Case

Polyface: The Farm of Many Faces

By: Deishin Lee and Stephanie van Sice

This case explores a method of value creation through exploiting synergies that exist in an environment where there is diversity. The context of the case is a farm where biodiversity is leveraged to create value. This is contrasted to industrial farming, which operates... View Details

Keywords: Agribusiness; Product Development; Production; Corporate Social Responsibility and Impact; Environmental Sustainability; Value Creation; Agriculture and Agribusiness Industry

June 2003
Case

A Brief History of the Browser Wars

Recounts the history of the evolution of browser market shares from 1994 forward. Netscape's Navigator establishes a huge early lead, but is then displaced by an equally dominant offering from Microsoft. Highlights the role of Microsoft's dominance in desktop operating... View Details

Keywords: Competition; Marketing Strategy; Software; Web Services Industry

December 2020
Supplement

Komatsu: Video of Future Building Site

By: Rajiv Lal, David J. Collis and Akiko Saito

Short video that illustrates how an automated construction site would operate View Details

Keywords: Automation; Construction; Construction Industry; Japan

December 1992 (Revised July 1993)
Supplement

Wal-Mart Update 1992

By: David B. Yoffie and Jonathan Ginns

Updates Wal-Mart Stores' Discount Operations case from 1985 to 1992. View Details

Keywords: Competition; Retail Industry; United States

Chiara Farronato

Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, and co-Principal Investigator of the Platform Lab at the Digital... View Details

February 2019 (Revised November 2024)
Case

Theranos: Who Has Blood on Their Hands? (A)

By: Nien-hê Hsieh, Christina R. Wing, Emilie Fournier and Anna Resman

This case covers the rise and fall of Theranos, the company founded by Elizabeth Holmes in 2004 to revolutionize the blood testing industry by creating a device that could provide from a small finger prick the same results and accuracy as intravenous blood draws. As... View Details

Keywords: Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Ethics; Entrepreneurship; Lawsuits and Litigation

March 2007 (Revised August 2009)
Case

Grupo Bimbo

By: Jordan I. Siegel

In 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy.... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Organizational Change and Adaptation; Business and Government Relations; Food and Beverage Industry; China; Mexico; United States; South America

August 2021
Case

Yummy: Delivering Value to Venezuela

By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira

By June 2021, Yummy had become Venezuela’s first and largest food delivery app and last-mile logistics company. In Caracas, the nation’s capital, Yummy held a 55% market share, while operations in other cities had already started to take place, including in three of... View Details

Keywords: Internet and the Web; Health Pandemics; Business Startups; Growth and Development Strategy; Expansion

May 2008 (Revised June 2009)
Case

House of Tata: Acquiring a Global Footprint

By: Tarun Khanna, Krishna G. Palepu and Richard Bullock

Chronicles the globalization of the Tata Group, one of India's largest business groups. Since 2000, many Tata Group operating companies have aggressively built international businesses, particularly through overseas acquisitions. After describing the globalization... View Details

Keywords: Mergers and Acquisitions; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; India; United States