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01 Sep 2012
News

On a Sound Track

look up to. Someone who’s inspired by the surf or skate team we sponsor will likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another... View Details

Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

01 Jun 2020
News

How Sports Should Use Its Timeout

industries to truly be off-the-grid in some ways: Not digital-first, not adhering to regular market forces—because it's sports. It's live. And I think now the silver lining for this industry is that opportunity to move away from calling it a sports industry. This is a... View Details

01 Jun 2014
News

Screen Saver

past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a planned activity." Another strategy... View Details

Keywords: Julia Hanna; Arts, Entertainment

01 Jun 1996
News

Keepers of the Flame

some truly Olympian details to take care of, including planning for 2 million spectators (joined by 3 billion television viewers, or 60 percent of the human race); 15,000 athletes and officials from 197 participating countries; 30 visiting heads of state; 15,000 View Details

Keywords: Garry Emmons

01 Dec 2015
News

Alumni and Faculty Books for December 2015

or even beyond Earth’s atmosphere. Cent’Anni: The Sinatra Legend at 100 by Richard Muti (MBA 1971) (North Jersey Media Group) This study of the most fascinating entertainer of the 20th century isn’t an academic tome, although it is... View Details

18 Aug 2021
News

Alumni on the Black Lives Matter Movement

commitment to another level. Our goal is to do everything we can to achieve progress on each of the targeted pillars, and we will work tirelessly to make real change.” The 10-year initiative, comprised of $20 million in cash and $5 million in View Details