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Show Results For
-
All HBS Web
(18,491)
- People (25)
- News (3,321)
- Research (12,328)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,276)
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- 2019
- Chapter
Pricing Mechanisms in Online Markets
By: Chiara Farronato
Farronato, Chiara. "Pricing Mechanisms in Online Markets." In The New Palgrave Dictionary of Economics. Living edition, edited by Matias Vernengo, Esteban Perez Caldentey, and Barkley J. Rosser Jr.. London: Palgrave Macmillan, 2019.
- June 2017
- Teaching Note
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
Teaching Note for HBS No. 517-054.
View Details
- August 2007 (Revised September 2008)
- Supplement
Marketing the "$100 Laptop" (B)
By: John A. Quelch
Quelch, John A. Marketing the "$100 Laptop" (B). Harvard Business School Supplement 508-032, August 2007. (Revised September 2008.)
- 2009
- Book
Emerging Multinationals in Emerging Markets
By: Jitendra V. Singh and Ravi Ramamurti
Singh, Jitendra V. and Ravi Ramamurti, eds. Emerging Multinationals in Emerging Markets. New York: Cambridge University Press, 2009.
- November 1984
- Supplement
Marketing Management: Volume 2, Video
By: John A. Quelch
Quelch, John A. "Marketing Management: Volume 2, Video." Harvard Business School Video Supplement 885-531, November 1984.
- May 1987
- Background Note
Multinational Marketing and Competitive Strategy
Buzzell, Robert D., and John A. Quelch. "Multinational Marketing and Competitive Strategy." Harvard Business School Background Note 587-175, May 1987.
- June 1983 (Revised August 1984)
- Background Note
Managing Marketing -- Exercise II
Bonoma, Thomas V. "Managing Marketing -- Exercise II." Harvard Business School Background Note 583-162, June 1983. (Revised August 1984.)
- 1994
- Book
Cases in European Marketing Management
By: John A. Quelch, Kamran Kashani and Sandra Vandermerwe
Quelch, John A., Kamran Kashani, and Sandra Vandermerwe. Cases in European Marketing Management. Burr Ridge, IL: Irwin, 1994.
- April 2002
- Article
Limited Arbitrage in Equity Markets
By: Mark Mitchell, T. Pulvino and Erik Stafford
Mitchell, Mark, T. Pulvino, and Erik Stafford. "Limited Arbitrage in Equity Markets." Journal of Finance 57, no. 2 (April 2002): pp. 551–584. (Winner of Smith Breeden Prize. Best Paper for the best finance research paper published in the Journal of Finance presented by Smith Breeden Associates, Inc.)
- 2023
- Working Paper
The Market for Healthcare in Low Income Countries
By: Abhijit Banerjee, Abhijit Chowdhury, Jishnu Das, Jeffrey Hammer, Reshmaan Hussam and Aakash Mohpal
Patient trust is an important driver of the demand for healthcare. But it may also impact supply:
doctors who realize that patients may not trust them may adjust their behavior in response. We
assemble a large dataset that assesses clinical performance using...
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Banerjee, Abhijit, Abhijit Chowdhury, Jishnu Das, Jeffrey Hammer, Reshmaan Hussam, and Aakash Mohpal. "The Market for Healthcare in Low Income Countries." Working Paper, July 2023.
- March 1996 (Revised February 2002)
- Case
Portfolio Capital Flows to Emerging Markets
By: Huw Pill
Presents some data showing the magnitude, direction, and composition of capital flows to less developed countries (the so-called emerging markets) in the period 1990-1995. Some potential explanations for these flows are discussed. A number of policy responses to the...
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Keywords:
International Finance;
Emerging Markets;
Policy;
Capital;
Developing Countries and Economies
Pill, Huw. "Portfolio Capital Flows to Emerging Markets." Harvard Business School Case 796-129, March 1996. (Revised February 2002.)
- November 2019 (Revised April 2020)
- Case
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its...
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Keywords:
Offline Sales;
Marketing Strategy;
Digital Marketing;
Growth and Development Strategy;
Consumer Products Industry;
Retail Industry
Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
- February 1985 (Revised August 1994)
- Case
MMP: Money Market Preferred Stock
El-Hage, Nabil N. "MMP: Money Market Preferred Stock." Harvard Business School Case 285-112, February 1985. (Revised August 1994.)
- March 2016
- Case
Managing Marketing Data at Allstate
By: John Deighton
Deighton, John. "Managing Marketing Data at Allstate." Harvard Business School Case 516-023, March 2016.
- Article
New Strategies in Emerging Markets
By: David J. Arnold and John A. Quelch
Arnold, David J., and John A. Quelch. "New Strategies in Emerging Markets." MIT Sloan Management Review 40, no. 1 (Fall 1998): 7–20.
- January 1984 (Revised October 1984)
- Background Note
Strategic Marketing Management: The Course
Cady, John F. "Strategic Marketing Management: The Course." Harvard Business School Background Note 584-076, January 1984. (Revised October 1984.)
- 2001
- Working Paper
Limited Arbitrage in Equity Markets
By: Mark Mitchell, Todd Pulvino and Erik Stafford
Mitchell, Mark, Todd Pulvino, and Erik Stafford. "Limited Arbitrage in Equity Markets." Harvard Business School Working Paper, No. 01-069, April 2001.
- March – April 2009
- Article
Market Research and Innovation Strategy in a Duopoly
By: Dominique Lauga and Elie Ofek
We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D...
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Keywords:
Profit;
Innovation and Management;
Demand and Consumers;
Duopoly and Oligopoly;
Research and Development;
Competitive Strategy
Lauga, Dominique, and Elie Ofek. "Market Research and Innovation Strategy in a Duopoly." Marketing Science 28, no. 2 (March–April 2009): 373–396.
- 1984
- Article
The Cultural Context of Marketing Management
By: Rohit Deshpandé and A. Parasuraman
Deshpandé, Rohit, and A. Parasuraman. "The Cultural Context of Marketing Management." AMA Educators' Proceedings (1984): 176–179.