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Show Results For
-
All HBS Web
(18,103)
- People (25)
- News (3,321)
- Research (12,371)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,275)
- January 1982
- Background Note
Note on Product Market Inefficiency
Mullins, David W., Jr. "Note on Product Market Inefficiency." Harvard Business School Background Note 282-049, January 1982.
- October 2014
- Article
Are Health Insurance Markets Competitive?
By: Leemore S. Dafny
Dafny, Leemore S. "Are Health Insurance Markets Competitive?" American Economic Review 100, no. 4 (September 2010): 1399–1431.
- March 2012
- Module Note
Alpha: The Market for Information
By: Christopher J. Malloy
Malloy, Christopher J. "Alpha: The Market for Information." Harvard Business School Module Note 212-080, March 2012.
- November 1984
- Supplement
Marketing Management: Volume 1, Video
By: John A. Quelch
Quelch, John A. "Marketing Management: Volume 1, Video." Harvard Business School Video Supplement 885-530, November 1984.
- autumn 2005
- Article
Six Sigma Comes To Marketing
By: John A. Quelch and Brian Harris
Quelch, John A., and Brian Harris. "Six Sigma Comes To Marketing." European Business Forum 22 (autumn 2005): 33–35.
- January 1988
- Background Note
Note on Pretest Market Models
By: Robert J. Dolan
Dolan, Robert J. "Note on Pretest Market Models." Harvard Business School Background Note 588-052, January 1988.
- May 1984 (Revised January 1985)
- Case
Citibank: Marketing to Multinational Customers
Buzzell, Robert D. "Citibank: Marketing to Multinational Customers." Harvard Business School Case 584-016, May 1984. (Revised January 1985.)
- 1990
- Book
The Marketing Challenge of 1992
By: John A. Quelch, Robert D. Buzzell and Eric Salama
Quelch, John A., Robert D. Buzzell, and Eric Salama. The Marketing Challenge of 1992. Reading, MA: Addison-Wesley Publishing Company, 1990.
- 25 Aug 2009
- News
Slump Spurs Grab for Markets
- 25 May 2011
- News
Online grocery market reaches maturity
- April 1978
- Case
General Foods: Opportunities in the Dog Food Market
Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward.
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Keywords:
Product Positioning;
Consumer Behavior;
Product Development;
Consumer Products Industry;
Food and Beverage Industry
Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.
- 2014
- Chapter
Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market
By: Santosh Anagol, Shawn A. Cole and Shayak Sarkar
Anagol, Santosh, Shawn A. Cole, and Shayak Sarkar. "Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market." Chap. 12 in Modernizing Insurance Regulation, edited by John H. Biggs and Matthew P. Richardson. Hoboken, NJ: John Wiley & Sons, 2014.
- November – December 1996
- Article
The Future of Interactive Marketing
By: J. A. Deighton
Keywords:
Marketing
Deighton, J. A. "The Future of Interactive Marketing." Harvard Business Review 74, no. 6 (November–December 1996): 151–160.
- 05 Feb 2013
- News
Marketing Effect of College Sports
- Article
Coming to America: IPOs from Emerging Market Issuers
By: Robert Bruner, Susan Chaplinsky and Latha Ramchand
We compare the issue costs of 299 companies from emerging and developed market countries making initial public offerings (IPOs) in the United States between 1991 and 2001. Our results indicate that IPOs from emerging markets experience the same costs on average as IPOs...
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Bruner, Robert, Susan Chaplinsky, and Latha Ramchand. "Coming to America: IPOs from Emerging Market Issuers." Emerging Markets Review 7, no. 3 (September 2006): 191–212.
- 2003
- Class Lecture
Renewing Markets for Better Governance
Palepu, Krishna G. "Renewing Markets for Better Governance." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 4465C.)
- March 1982 (Revised August 1985)
- Background Note
Marketing Planning, Programming, and Budgeting
Shapiro, Benson P. "Marketing Planning, Programming, and Budgeting." Harvard Business School Background Note 582-127, March 1982. (Revised August 1985.)
- 07 Jul 2020
- News
Cold Call: SmileDirect Looks Beyond Direct-to-Consumer Marketing
- March 2000 (Revised January 2001)
- Case
First USA and Internet Marketing
By: Rajiv Lal and Amy H. Nelson
Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss.
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Keywords:
Digital Marketing;
Decision Choices and Conditions;
Resource Allocation;
Marketing Strategy;
Internet and the Web
Lal, Rajiv, and Amy H. Nelson. "First USA and Internet Marketing." Harvard Business School Case 500-043, March 2000. (Revised January 2001.)