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Show Results For
- All HBS Web
(3,049)
- People (9)
- News (882)
- Research (1,169)
- Events (9)
- Multimedia (185)
- Faculty Publications (615)
- 11 Jan 2000
- Lessons from the Classroom
New Game, New Rules: Developing Managers for a Competitive World
The Program for Global Leadership assembles senior executives from organizations worldwide who participate and interact in a unique, multi-phased educational process. The program's unusual structure helps them to gain fresh insight about the forces of economic... View Details
Keywords: by Staff
- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (C), Video
Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (C), Video." Harvard Business School Video Supplement 886-513, May 1986.
- November 1992 (Revised November 1998)
- Case
Bitstream
Focuses on the new CEO of a growing software firm, the culture he's tried to create, and the need to hire a manager to spearhead a new product division. Includes details on how the search was conducted and presents resumes of four candidates who are being considered... View Details
Keywords: Leadership; Organizational Culture; Selection and Staffing; Recruitment; Cognition and Thinking; Applications and Software; Business Divisions; Information Technology Industry
Roberts, Michael J. "Bitstream." Harvard Business School Case 393-055, November 1992. (Revised November 1998.)
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- 24 Jun 2012
- News
Suggested Safeguards Irk Fund Industry
- 17 Aug 2010
- News
Out of the Classroom and Into the Street
- 04 Sep 2021
- News
Companies Need More Workers. Why Do They Reject Millions of Résumés?
- 16 Oct 2024
- Video
A fireside chat with Sam Altman, OpenAI CEO at Harvard University
- July 1999
- Case
Developing a Teaching Case (A): Virtualis Systems Case Background
By: Michael J. Roberts
Designed to expose potential casewriters to the process of framing a case, interviewing a case protagonist, and actually writing the case. This case is the introduction to the case site and is designed to be paired with a video in which the faculty customer for the... View Details
Roberts, Michael J. "Developing a Teaching Case (A): Virtualis Systems Case Background." Harvard Business School Case 900-002, July 1999.
- 17 Aug 2015
- News
Harvard prof’s advice for product firms: keep it simple
- 22 Jun 2015
- News
Interview: professor Robert G. Eccles, Harvard Business School
- 26 Nov 2022
- News
Amy Edmondson: How To Make Firms Fearless
IDEO's Culture of Helping
In the highest-performing companies, it is a norm that colleagues support one another’s efforts to do the best work they can. After spending two years observing, interviewing people, and conducting surveys at one office of IDEO, the authors discovered four... View Details
- November 2010
- Article
People Often Trust Eloquence More Than Honesty
By: Todd Rogers and Michael I. Norton
This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the... View Details
Keywords: Research; Social Psychology; Communication; Perception; Business or Company Management; Government and Politics
Rogers, Todd, and Michael I. Norton. "People Often Trust Eloquence More Than Honesty." Harvard Business Review 88, no. 11 (November 2010): 36–37.
- September 1999 (Revised February 2004)
- Case
WebSpective Software, Inc. (A)
By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry
Roberts, Michael J., Joseph B. Lassiter III, John T. Gourville, and Sun Ming Wong. "WebSpective Software, Inc. (A)." Harvard Business School Case 800-136, September 1999. (Revised February 2004.)
- 20 Feb 2020
- News
Mapping Out a Fulfilling Retirement
- November–December 2024
- Article
How Robust Is Your Climate Governance?
By: Lynn S. Paine and Suraj Srinivasan
During the past few years, as evidence of climate change and its effects has mounted, many corporate boards have added climate governance to their agendas. But the maturity of boards’ climate-oversight processes and activities varies widely.
To better... View Details
To better... View Details
Keywords: Corporate Governance; Climate Change; Corporate Social Responsibility and Impact; Governing and Advisory Boards
Paine, Lynn S., and Suraj Srinivasan. "How Robust Is Your Climate Governance?" Harvard Business Review 102, no. 6 (November–December 2024): 86–95.