Publications

Publications

Filter Results: (735) Arrow Down
Filter Results: (735) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 36 of 735 Results →
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

downloads, and other emerging digital media (such as Internet Protocol TV). BBC WW delivered its profits back to the BBC. Since 2004, BBC WW profits had more than doubled. Purchase this case:... View Details
Keywords: Martha Lagace
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

bespoke, and digital media. Because Spiegel & Grau, a Random House imprint that holds the rights to the book, lacks the funds to market Carter's memoir at a scale deserving of a superstar, Droga5 is asking Microsoft to shoulder most... View Details
Keywords: Sean Silverthorne
  • Web

Year in Review | Annual Report 2024

Co-Presidents of Harvard Business Publishing (HBP). Desmarais joined HBP in 2018 after driving high-impact growth initiatives in global media and learning companies. Most recently, she served as Chief Operating Officer, building an... View Details
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits... View Details
Keywords: Martha Lagace
  • 31 Jul 2019
  • News

Skydeck Live: The Rise of the FOMO Sapiens

things that aren't digital, and getting them outside and away from that. And those are really hard. The good news is, and I don't purport to be an expert on digital mindfulness at all, because I think there's so much ink being spilled in... View Details
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

case: http://harvardbusinessonline.hbsp.harvard.edu /b01/en/common/item_detail.jhtml?id=606004 Glass Egg Digital Media Harvard Business School Case 508-066 Glass Egg is an outsource games development firm in... View Details
Keywords: Martha Lagace
  • 06 Mar 2012
  • First Look

First Look: March 6

Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

overwhelmed, Alene continued production, providing face shields free of charge to more than 300 organizations across a dozen states. Among the media outlets that featured the effort were ABCs: Pandemic What You Need To Know, The White... View Details