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Show Results For
- All HBS Web
(1,632)
- News (397)
- Research (1,027)
- Events (16)
- Multimedia (3)
- Faculty Publications (454)
- 14 Mar 2017
- First Look
First Look at New Research, March 14
the chances of meaningful behavior change. The results were clear: Merely liking a brand neither increases purchasing nor spurs friends to purchase more. Supporting likes with branded content, however, can prompt meaningful View Details
Keywords: Sean Silverthorne
- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
eases but labor shortages persist, these sites offer another way for consumers to navigate a bumpy return to normalcy, particularly in the service industry. Consumer Reviews and Regulation: Evidence from NYC Restaurants, a recent working paper for the National Bureau... View Details
- 15 Feb 2011
- First Look
First Look: Feb. 15
trends. Happiness Adaptation to Income and to Status in an Individual Panel Authors:Rafael Di Tella and Robert MacCulloch Publication:Journal of Economic Behavior and Organization (forthcoming) Abstract We... View Details
Keywords: Sean Silverthorne
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 03 Aug 2010
- First Look
First Look: August 3
similar and concurrent firm behavior; second, that firms will notice and imitate the behaviors of firms from the same prior industry; and third, that as firms gain experience with particular features, the influence of prior industry will... View Details
Keywords: Martha Lagace
- Web
Faculty - Race, Gender & Equity
School. Anke’s areas of research include economic development, political economy, economics of gender, and behavioral economics. Her recent work... John Beshears Albert J.... View Details
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
Source: iStock If you’re stressed out because it feels like there are never enough hours in the day, here’s a solution: hire a housecleaner, order takeout, and pay the kid next door to mow the lawn. In other words, buy yourself more free time. New research finds that... View Details
Keywords: by Dina Gerdeman
- 29 Jul 2013
- Research & Ideas
A Manager’s Moral Obligation to Preserve Capitalism
going for it. First, it has been shown to be incredibly effective in leading to economic growth. "We don't know any better way to solve this problem," argues Ramanna. "If you look around the world, capitalism has lifted... View Details
Keywords: by Michael Blanding
- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
perceived as a cool phenomenon with a ton of money to be earned if the model can be made to work. Nothing made the point better than former Uber CEO Travis Kalanick’s founding of the startup CloudKitchens. The economics are appetizing... View Details
- 31 Aug 2010
- First Look
First Look: August 31
PublicationsLying to Level the Playing Field: Why People May Dishonestly Help or Hurt Others to Create Equity Authors:F. Gino and L. Pierce Publication:Journal of Business Ethics (forthcoming) Abstract Unethical and dishonest behavior... View Details
Keywords: Sean Silverthorne
- Web
Research - Race, Gender & Equity
Review of Economic Studies Imagining the Future: Memory, Simulation and Beliefs By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman , Nicola Gennaioli and Andrei Shleifer How do people form beliefs about novel risks, with which they... View Details
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
distancing. New patterns of consumer and worker behavior and expectations have emerged during the first weeks of the crisis. COVID-19 represents a tremendous economic shock and burden. In recent weeks, the... View Details
Keywords: by Hong Luo and Alberto Galasso
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Nadja Fidelia aligned the Partnership Solutions Groups' activities with Lehman Brothers' "one-firm" strategy in ways that created economic value for the firm. Delves into the challenges of developing this business in an industry... View Details
Keywords: Martha Lagace
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
for work, entertainment, and shopping. As hubs proliferate and expand their reach, the danger is that they will exacerbate economic inequality and threaten social stability. It is thus incumbent on all stakeholders—traditional companies,... View Details
Keywords: Carmen Nobel
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
successful dual-purpose companies build a commitment to creating both economic and social value into their core activities. This approach, which they call hybrid organizing, includes: setting and monitoring social goals alongside... View Details
Keywords: Dina Gerdeman
- winter 2003
- Article
Massively Categorical Variables: Revealing the Information in Zip Codes
We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details
Steenburgh, Thomas J., Andrew Ainslie, and Peder Hans Engebretson. "Massively Categorical Variables: Revealing the Information in Zip Codes." Marketing Science 22, no. 1 (winter 2003): 40–57.
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
- Web
Published CSV Cases - Institute For Strategy And Competitiveness
settings. CVS had to navigate a rapidly shifting competitive environment. Discovery Limited by Michael E. Porter, Mark R. Kramer, and Aldo Sesia Discovery Ltd. is a South-African based insurance company. Started in the early 1990s, Discovery used View Details
- 31 Jul 2023
- News
Striving for Imperfection
programmable biology, and then all of the disruption from the pandemic, from conflict and economic disruption, the frame in which we’re doing strategy has all changed. Now, you’re just as likely to be disrupted by an entrant completely... View Details
- Web
General Management Curriculum - Faculty & Research
decisions, the course examines the legal, ethical, and economic responsibilities of corporate leaders. It also teaches students about management and governance systems leaders can use to promote responsible conduct by companies and their... View Details