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  • June 2014
  • Teaching Note

Steve Carpenter at Cake Financial

By: Thomas R. Eisenmann
After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Financial Services Industry
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  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

If there is one job that many software analysts and programmers cannot stand, it is testing software on the path to launch. The grinding concentration and repetitive nature of the tasks serve to drive many techies around the bend. Testing—due in no small part to the... View Details
Keywords: by Martha Lagace; Web Services; Web Services; Web Services
  • May 2024
  • Supplement

Forest Park Capital (A)

By: Richard S. Ruback and Royce Yudkoff
During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details
Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Problems and Challenges; Web Services Industry; Web Services Industry; North America; Missouri
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  • March 2017
  • Case

Swagbucks

By: Jeffrey F. Rayport and Matthew G. Preble
In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Web Services Industry; United States
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  • July 2010 (Revised April 2016)
  • Teaching Note

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse
Teaching Note for 510092. View Details
Keywords: Sports; Decisions; Marketing Strategy; Revenue; Price; Web Services Industry; Web Services Industry
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  • July 2006 (Revised February 2007)
  • Supplement

LinkedIn (B)

By: Mikolaj Jan Piskorski
Keywords: Web Services Industry; Web Services Industry
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  • April 2003 (Revised July 2011)
  • Case

eBay, Inc. (B)

By: Stephen P. Bradley and Erin Sullivan
Updates development at eBay, Inc. through June 2002. View Details
Keywords: Web Services Industry; Web Services Industry
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  • January 2003 (Revised May 2003)
  • Case

Yahoo!'s Stock-Based Compensation (C)

By: Paul M. Healy and Jacob Cohen
Supplements the (A) case. View Details
Keywords: Web Services Industry; Web Services Industry
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  • August 2002 (Revised February 2003)
  • Case

Myteam.com

By: John T. Gourville, Joseph B. Lassiter III and Taslim Pirmohamed
Elliot Katzman is faced with the need to raise cash and cut spending to develop his online amateur sports software application, Myteam.com. Even with powerful allies such as Little League and Coca-Cola, "big deals with big players" had not kept the company from running... View Details
Keywords: Cash Flow; Financial Management; Leadership Style; Crisis Management; Resource Allocation; Alliances; Sports; Web Sites; Web Services Industry; Web Services Industry
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  • April 2001
  • Teaching Note

Barnesandnoble.com (A), (B), and (C) TN

By: Jeffrey F. Rayport, Goutam Challagalla and William A. Sahlman
Teaching Note for (9-898-082), (9-901-023), and (9-901-024). For book only. View Details
Keywords: Web Services Industry; Web Services Industry
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  • 01 Dec 2000
  • News

Core Values Keep Airline Flying High

Good people are essential for success. Keep the product and the process simple. Deliver the most reliable service at the lowest cost. Invest the time to connect with employees and customers. These are the basic tenets fueling the... View Details
Keywords: Margie Kelley; Air Transportation; Transportation
  • 09 Apr 2014
  • Working Paper Summaries

Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis

Keywords: by Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack & David Dreyfus; Web Services; Web Services
  • 14 May 2009
  • Working Paper Summaries

Quantity vs. Quality and Exclusion by Two-Sided Platforms

Keywords: by Andrei Hagiu; Web Services; Web Services
  • Web

Terms of Use - HBS Online

accessible at the online.hbs.edu and/or myhbx.org web domains) or any other websites, applications, programs or online or mobile products or services of Harvard Business School Online (collectively, the... View Details
  • 01 Dec 2003
  • News

Celebrating HBS

$500 million by December 2005 to support student financial aid, global research, faculty development, learning technologies, and campus renewal. Each of these initiatives requires resources beyond what the School’s current endowment provides. For more information about... View Details
Keywords: Educational Services; Educational Services
  • 01 Sep 2011
  • News

Making a Difference in the World

“greatest challenge ”Bloomberg quote. Foreword, C40 Carbon Disclosure Project 2011 p. 34 All C40 data C40 web site http://www.c40cities.org/ “Mayors can’t just talk ”Bloomberg quote (NYT 6/2/11) “Ancient Rome Baghdad London.”. From... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

outfitter Timberland, begun in 1989 when City Year requested from Timberland fifty pairs of boots for its urban youth service corps, founded the previous year. The service corps program organizes youths from... View Details
Keywords: by James Austin
  • 16 Sep 2010
  • News

Idea Takes Root

Web site, Eccles hailed the IIRC’s formation. The Financial Times covered the story in its August 3 edition. But the American press all but ignored the event. A database search of major newspapers and magazines turns up a single mention —... View Details
Keywords: Roger Thompson; Corporate Services
  • Web

Buy Now, Pay Later: Pre-Industrial Credit in Practice

inconvenient, merchants relied instead on “bookkeeping barter,” keeping careful records of a web of debts and credits denominated in shillings and pence, though hard money seldom passed through their hands. To pay up, merchants arranged... View Details
  • 01 Apr 2000
  • News

Marketing Muscle

side of the world, Fabiola Arredondo (MBA '92) has established local Yahoo! Web portals from Italy to Scandinavia. Cited as one of twenty "Trend-Setting Women" in the November 1999 issue of Tornado-Insider.com, Arredondo's leadership... View Details