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- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
marketers, who spent $1.42 billion on online video advertising last year in the United States, an investment expected to jump 52 percent to $2.16 billion in 2011, according to analytics firm eMarketer. Tracking Eyes And Faces To help... View Details
- 27 Aug 2012
- Research & Ideas
Employee-Suggestion Programs That Work
Sara J. Singer show that the commonly accepted "analysis" approach, wherein great attention is given to identifying and prioritizing a large number of problems, is not associated with success. Instead, an "action" approach is preferable. According to their research,... View Details
Keywords: by Paul Guttry
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily... View Details
- 06 Nov 2013
- What Do You Think?
Is Top-Down Resource Allocation on the Rise?
under fire. Among the reasons were lack of demand from existing customers (not always the best ones to ask) for disruptive technologies and the kiss of death for new ideas in large organizations; the fear among business View Details
Keywords: by James Heskett
- 07 Apr 2003
- Research & Ideas
How the U.S. Army Develops Leaders
leader development in the Army. We saw professional identity as having the same type of conceptual promise at the individual level as organizational culture has at the unit level. Q: The Army has a "Be, Know, and Do" framework... View Details
Keywords: by Martha Lagace
- 10 Jun 2014
- First Look
First Look: June 10
growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model was more conducive to green corporate strategies than liberal market economies such as the View Details
Keywords: Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
helps the advertiser, then the ad might go viral. The stakes are high for advertisers. eMarketer estimates that online video advertising in the United States will increase from $1.1 billion in 2009 to $4.1 billion in 2013—an overall... View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
demand for auditing by the licensor. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit strategy choice by the licensor. We show when the owner prefers to license the property in exchange for... View Details
Keywords: Martha Lagace
- 14 Jun 2011
- First Look
First Look: June 14
conflict between the old and the new. Successful CEOs first develop a broad, forward-looking strategic aspiration that sets ambitious targets both for innovation and core business growth. They then hold the tension between innovation unit... View Details
Keywords: Sean Silverthorne
- 22 Nov 2016
- First Look
November 22, 2016
Abstract—Although Indian tribes and the surrounding states were often bitter enemies throughout much of the history of the United States, recently tribes and states have been able to work cooperatively in a number of areas. In some... View Details
Keywords: Sean Silverthorne
- 26 Jan 2004
- Research & Ideas
How Women Can Get More Venture Capital
women who will say, "You know what? All my personal needs and all my family's needs are taken care of, and if I'm no longer enjoying the environment or the work, I'm gone." If there are other demands on women that are really... View Details
Keywords: by Mallory Stark & Martha Lagace
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels, restaurants, and attractions.... View Details
- 10 Feb 2015
- First Look
First Look: February 10
intermediary's technology. We develop a model to show that the intermediary would want to restrict sellers from charging buyers more for transactions it intermediates. With this restriction an intermediary can profitably raise demand for... View Details
Keywords: Sean Silverthorne
- 11 Oct 2006
- Research & Ideas
The Success of Reverse Leveraged Buyouts
exception: So-called quick flips, such as the upcoming Hertz deal, have underperformed the market. In a new study, Lerner and Boston College's Jerry Cao studied 496 private-equity-led IPOs in the United States between 1980 and 2002.... View Details
- 08 Jan 2001
- Research & Ideas
Can Japan Compete? [Part Two]
notion underlying permanent employment actually is a good one. It is taken to the extreme in Japan. What we are soon to discover in the United States—if we haven't already discovered it—is that having employees move rapidly from company... View Details
Keywords: by Martha Lagace & Hilah Geer
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 21 Dec 2010
- First Look
First Look: December 21
the underlying basis for learning. We find that intraorganizational knowledge spill-ins transfer heuristics crafted by one unit under local conditions of reliability and validity to other units, where they are reinterpreted and... View Details
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
questions. The calls are high stakes — a top executive with a murky message can cause share demand to dry up, or worse, a drop in the stock price, faster than you can say, "Outlook is uncertain." Imagine, then, the challenge for... View Details
Keywords: by Dina Gerdeman
- November 1999 (Revised December 1999)
- Case
Safe Food Act, The: A Consumer Group's Perspective
By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan
The Center for Science in the Public Interest is taking a position on creating a new safety leadership vehicle in the U.S. government. How should it plead its cause? What are the position merits and faults? View Details
Keywords: Food; System; Consumer Behavior; Government and Politics; Safety; Leadership; United States
Goldberg, Ray A., Carin-Isabel Knoop, and Hal Hogan. "Safe Food Act, The: A Consumer Group's Perspective." Harvard Business School Case 900-013, November 1999. (Revised December 1999.)
- 13 Jan 2015
- First Look
First Look: January 13
central role in the selection, sponsorship, and employment of skilled immigrants entering the United States for work through programs like the H-1B visa. This role has not been widely recognized in the literature, and the data to better... View Details
Keywords: Sean Silverthorne