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  • November 1989
  • Supplement

Jan Carlzon, SAS, Video

By: John P. Kotter
Presents Jan Carlzon, Scandinavian Airline's (SAS) CEO, answering questions from executives in February of 1989. View Details
Keywords: Management Teams; Air Transportation Industry
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Kotter, John P. "Jan Carlzon, SAS, Video." Harvard Business School Video Supplement 890-512, November 1989.
  • June 1994 (Revised March 1995)
  • Supplement

Swissair's Alliances (B)--1991-94

By: David B. Yoffie
Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement. View Details
Keywords: Partners and Partnerships; Alliances; Globalization; Air Transportation Industry
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Yoffie, David B. "Swissair's Alliances (B)--1991-94." Harvard Business School Supplement 794-153, June 1994. (Revised March 1995.)
  • June 1994
  • Supplement

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)

By: David B. Yoffie
Updates the (A) case. View Details
Keywords: Commercialization; Competition; Air Transportation Industry
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Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)." Harvard Business School Supplement 794-149, June 1994.
  • December 1979 (Revised July 1982)
  • Case

Trans World Airlines (A) (Condensed)

By: Wickham Skinner and Robert Rodat
Keywords: Air Transportation Industry
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Skinner, Wickham, and Robert Rodat. "Trans World Airlines (A) (Condensed)." Harvard Business School Case 680-089, December 1979. (Revised July 1982.)
  • November 1991
  • Case

British Airways: ""The World's Biggest Offer""

By: Stephen A. Greyser
Keywords: Air Transportation Industry
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Greyser, Stephen A. British Airways: ""The World's Biggest Offer"". Harvard Business School Case 592-051, November 1991.
  • November 1990
  • Case

Eastern Airlines: The ""Fight Back"" Campaign

By: Stephen A. Greyser and Norman Klein
Keywords: Advertising Campaigns; Air Transportation Industry
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Greyser, Stephen A., and Norman Klein. Eastern Airlines: The ""Fight Back"" Campaign. Harvard Business School Case 591-044, November 1990.
  • April 1981 (Revised January 1987)
  • Case

Atlantic Aviation Corp.: Westwind Division

Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general... View Details
Keywords: Cost Management; Product Marketing; Air Transportation Industry
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Bonoma, Thomas V. "Atlantic Aviation Corp.: Westwind Division." Harvard Business School Case 581-142, April 1981. (Revised January 1987.)
  • December 1974
  • Case

Southwest Airlines (B)

Describes Southwest's response to a competitive fare cut and the results, bringing the action up to late March 1973, when management must make additional decisions on marketing strategy with both short- and long-range implications. Southwest Airlines (C) should not be... View Details
Keywords: Competition; Marketing Strategy; Air Transportation Industry
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Lovelock, Christopher H. "Southwest Airlines (B)." Harvard Business School Case 575-061, December 1974.
  • May 1992 (Revised May 1993)
  • Supplement

Jan Carlzon: CEO at SAS (B)

By: Christopher A. Bartlett
Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management... View Details
Keywords: Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry
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Bartlett, Christopher A. "Jan Carlzon: CEO at SAS (B)." Harvard Business School Supplement 392-150, May 1992. (Revised May 1993.)
  • March 1985 (Revised December 1986)
  • Supplement

Eastern Air Lines, Supplement

By: George C. Lodge
Keywords: Air Transportation Industry
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Lodge, George C. "Eastern Air Lines, Supplement." Harvard Business School Supplement 385-308, March 1985. (Revised December 1986.)
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

distinctly different strategy. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=706518 Kinder Morgan, Inc.-Management Buyout Harvard Business School Case 207-123 Kinder Morgan, Inc., was a leader in the View Details
Keywords: Martha Lagace
  • February 2016 (Revised May 2016)
  • Case

Blue Origin, NASA, and New Space (A)

By: Matthew Weinzierl and Angela Acocella
Jeff Bezos, six years after starting a revolution in retailing with Amazon.com, turned his life-long passion for space into a start-up, Blue Origin. Blue (as it was called) was a part of the New Space industry, a collection of startup aerospace engineering companies... View Details
Keywords: Cost vs Benefits; Partners and Partnerships; Transportation; Business Startups; Government and Politics; Business and Government Relations; Aerospace Industry
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Weinzierl, Matthew, and Angela Acocella. "Blue Origin, NASA, and New Space (A)." Harvard Business School Case 716-012, February 2016. (Revised May 2016.)
  • March 2024
  • Teaching Note

'Storrowed': A Generative AI Exercise

By: Mitchell Weiss
Teaching Note for HBS Exercise No. 824-188. “Storrowed” is an exercise to help participants raise their proficiency with generative AI. It begins by highlighting a problem: trucks getting wedged underneath bridges in Boston, Massachusetts on the city’s Storrow Drive.... View Details
Keywords: AI and Machine Learning; Entrepreneurship; Innovation and Invention; Government Administration; Transportation Industry; Transportation Industry
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Weiss, Mitchell. "'Storrowed': A Generative AI Exercise." Harvard Business School Teaching Note 824-189, March 2024.
  • June 2020
  • Supplement

TransDigm in 2017: Congressional Hearing on the DoD Inspector General’s Report (5/15/19)

By: Benjamin C. Esty
This video accompanies the case, “TransDigm in 2017: The Beginning of the End or the End of the Beginning?” View Details
Keywords: Value Capturing; Pricing Strategy; Supplier Power; Buyer Power; Porter's Five Forces; Bargaining Power; Monopoly; Aerospace; Acquisition Strategy; Value Drivers; Ethical Behavior; Regulation; Growth Strategy; Business Ethics; Defense; Procurement; Sustainability; Value Based Health Care; Acquisition; Ethics; Private Equity; Financial Strategy; Growth Management; Performance Evaluation; Business Strategy; Competitive Strategy; Horizontal Integration; Value Creation; Competitive Advantage; Aerospace Industry; Aerospace Industry; United States
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Esty, Benjamin C. "TransDigm in 2017: Congressional Hearing on the DoD Inspector General’s Report (5/15/19)." Harvard Business School Multimedia/Video Supplement 720-856, June 2020.
  • January 2002
  • Teaching Note

American Express Interactive TN

By: Lynda M. Applegate
Teaching Note for (9-802-022). View Details
Keywords: Transportation Industry; Transportation Industry
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Applegate, Lynda M. "American Express Interactive TN." Harvard Business School Teaching Note 802-071, January 2002.
  • March 2022 (Revised April 2022)
  • Teaching Note

Group Functions at the Maersk Group

By: David J. Collis
In 2014, seven years after he was appointed CEO of the Danish shipping and oil conglomerate A.P. Møller Maersk (the Maersk Group), Nils Andersen was reexamining the size and role of corporate headquarters in the company he had reshaped as a "premium conglomerate."... View Details
Keywords: Maersk; Business Units; Conglomerates; Decentralization; Core Business; Value Added; Synergy; Headquarters; Shipping; Petroleum; Oil And Gas; Drilling; Corporate Strategy; Business Conglomerates; Business Divisions; Transportation Industry; Transportation Industry; Denmark
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Collis, David J. "Group Functions at the Maersk Group." Harvard Business School Teaching Note 722-417, March 2022. (Revised April 2022.)
  • October 2007 (Revised January 2009)
  • Case

The Hertz Corporation (B)

By: Timothy A. Luehrman and Douglas Scott
Keywords: Transportation Industry; Transportation Industry
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Luehrman, Timothy A., and Douglas Scott. "The Hertz Corporation (B)." Harvard Business School Case 208-031, October 2007. (Revised January 2009.)
  • September 2003 (Revised February 2010)
  • Teaching Note

Zipcar: Refining the Business Model (TN)

Teaching Note for (9-803-096), (9-806-717), and (9-806-718). View Details
Keywords: Transportation Industry; Transportation Industry
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Roberts, Michael J. "Zipcar: Refining the Business Model (TN)." Harvard Business School Teaching Note 804-060, September 2003. (Revised February 2010.)
  • March 1996 (Revised April 2001)
  • Case

HMS Thetis and Apollo XIII

Explores the management of technical disasters in which time plays a central role. Uses the experience of HMS Thetis and Apollo 13 to look at both successful and unsuccessful approaches. View Details
Keywords: Technology; Crisis Management; Transportation Industry; Transportation Industry
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Upton, David M., and Sari Carp. "HMS Thetis and Apollo XIII." Harvard Business School Case 696-097, March 1996. (Revised April 2001.)
  • 15 Dec 2015
  • First Look

December 15, 2015

which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the “disruptive” label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this... View Details
Keywords: Carmen Nobel
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