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- All HBS Web (1,241)
- Faculty Publications (372)
- 24 Jul 2020
- News
Reimagining Chicago’s Schools
Photo courtesy of Melissa Zaikos Back in 2011, when Melissa Zaikos (MBA 2000) began digging deeply into the standardized test scores of the Chicago Public Schools, she saw some concerning trends. Elementary schools, she thought, seemed to... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details
Keywords: by Youngme Moon
- 06 Jun 2023
- Blog Post
Van den Ende Rozen: Greenhouse Rose Production
2.5 weeks). Count the petals, are there really 60? Image source: The authors. Five years ago, the brothers started to test the optimal intensity and spectrum of LED lighting on rose cultivation in an experimental site, recognizing that... View Details
- 16 Feb 2011
- News
Healthy Growth
Ayers After gaining experience in strategy consulting, M&As, systems engineering, and running a multibillion-dollar refrigeration company, Jonathan Ayers (MBA ‘83) has come full circle to a job that relates to his Yale undergraduate major... View Details
- October 2020
- Teaching Plan
Merck: COVID-19 Vaccines
By: Willy C. Shih
COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details
- Fast Answer
Job interview preparation
interviewer and interviewee, and information on interviewing techniques including group interview testing and panel interviewing. While the site originates from the U.K., information is relevant for business interview situations... View Details
- 20 Sep 2011
- First Look
First Look: September 20
Strategies and Multi-location Firms: The Role of Internal Linkages Authors:Juan Alcácer and Minyuan Zhao Publication:Management Science (forthcoming) Abstract This study looks at the role of firms' internal linkages in highly competitive... View Details
Keywords: Sean Silverthorne
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
Manufacturers generally classify products in terms of broad product lines, developing a single marketing strategy and production plan for each line. That makes sense for marketing, but it's a mistake for production. Different SKUs... View Details
- 01 Dec 2015
- News
Truth in Lending
Illustration by Jon Krause What percentage of managers do you think steal from their companies? Your answer to that question can tell a financial institution a lot about your creditworthiness, says DJ DiDonna (MBA 2010), cofounder and chief View Details
Keywords: April White
- 28 Jun 2016
- First Look
June 28, 2016
have preferences over relative outcomes, we derive predictions about the antecedents and consequences of dividing equity equally among all founders. Using proprietary survey data, we empirically test the predictions. Our central finding... View Details
Keywords: Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical... View Details
- 22 Mar 2017
- Research & Ideas
What's the Ideal Frequency for a Sales Quota?
saw this effect in the modeling world, but I wanted to test it in the real world,” says Chung, an assistant professor. “The best way to do that was to perform a field experiment.” For real-world proof of how quotas affect sales... View Details
Keywords: by Carmen Nobel
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
problem) to examine a major change in an organization's strategy or business model. It tends to be a longer story with a greater degree of analysis over time. Sometimes Eureka stories also involve other analytical story types, just... View Details
- August 2005 (Revised December 2006)
- Case
Procter & Gamble: Electronic Data Capture and Clinical Trial Management
By: Robert S. Huckman and Mark J. Cotteleer
Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details
Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States
Huckman, Robert S., and Mark J. Cotteleer. "Procter & Gamble: Electronic Data Capture and Clinical Trial Management." Harvard Business School Case 606-033, August 2005. (Revised December 2006.)
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
when more than 50 people in 11 states were sickened by an initial E. coli outbreak. “Do those smaller local organic growers have the experience, resources, and commitment to test their products for various food safety risks?” The chain... View Details
- 10 Jun 2008
- First Look
First Look: June 10, 2008
Working PapersAccounting Information as Political Currency Authors:Karthik Ramanna and Sugata Roychowdhury Abstract We test whether accounting can be used as political currency. Our setting is the US congressional election of 2004,... View Details
Keywords: Martha Lagace
- 30 May 2018
- What Do You Think?
Should Intellectual Property be Protected in International Trade?
rules need enforcement.” The current Chinese-US trade negotiation provides a real-life test of these ideas. For example, there have been discussions about China phasing out ownership requirements over time that could reduce the amount of... View Details
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s brand View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends such as “fast fashion” (think... View Details
- 28 Nov 2016
- Research & Ideas
Challenging the Belief that Liability Laws Kill Medical Device Innovation
Doctors are afraid of getting sued. According to some accounts, 75 percent of them perform more tests and procedures than necessary to avoid potential lawsuits over medical malpractice. The phenomenon of “defensive medicine” has been... View Details