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  • All HBS Web  (1,636)
    • People  (1)
    • News  (282)
    • Research  (1,244)
    • Events  (11)
    • Multimedia  (11)
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Show Results For

  • All HBS Web  (1,636)
    • People  (1)
    • News  (282)
    • Research  (1,244)
    • Events  (11)
    • Multimedia  (11)
  • Faculty Publications  (720)
← Page 36 of 1,636 Results →
  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
  • Web

Business & Environment - Faculty & Research

Responsible Investments That Make Firms More Profitable By: George Serafeim Article Transition to Clean Technology By: Daron Acemoglu, Ufuk Akcigit, Douglas Hanley and William R. Kerr We develop a microeconomic model of endogenous growth... View Details
  • Web

General Management - Faculty & Research

marriage may increasingly focus on emotional connections rather than economic or reproductive functions. Keywords: Family and Family Relationships ; Technology Adoption ; Society ; Transformation ; Emotions... View Details
  • 19 Jul 2016
  • First Look

July 19, 2016

Management Review The Real Lessons From Kodak's Decline By: Shih, Willy C. Abstract—Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional... View Details
Keywords: Sean Silverthorne
  • March 2011 (Revised February 2014)
  • Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details
Keywords: Cree; LEDs; Lighting Market; Clean Tech; Energy Policy; Semiconductors; North Carolina; Business Growth and Maturation; Forecasting and Prediction; Innovation and Management; Decision Choices and Conditions; Market Entry and Exit; Competitive Strategy; Corporate Strategy; Technology Adoption; Green Technology Industry; Green Technology Industry; Green Technology Industry; United States; North Carolina; Raleigh
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Collis, David J., Mary Furey, and Matthew Shaffer. "Cree, Inc.: Which Bright Future?" Harvard Business School Case 711-457, March 2011. (Revised February 2014.)
  • 25 Jul 2023
  • Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

more critical than ever for Big Pharma to adopt it more broadly. He says the pandemic elevated urgency by: Exposing new risks and opportunities with Big Pharma’s current models. Driving global use of video-conferencing technology, which... View Details
Keywords: by Esther Schrader; Pharmaceutical; Health
  • 01 Dec 2023
  • News

A Continuum of Innovation

As senior associate dean and chair of the MBA Program, Matt Weinzierl has a running list of questions that he and Jana P. Kierstead, the executive director of MBA and Doctoral programs, always keep in mind. They range from the curricular (How can we ensure that the MBA... View Details
Keywords: Jennifer Gillespie
  • Web

Finance - Faculty & Research

Marketing ; Social Marketing ; Information Infrastructure ; Information Technology ; Internet and the Web ; Mobile and Wireless Technology ; Technology View Details
  • Web

ハーバード - Global

Launched in 2002 as non-membership service, the NP Atobarai product has given Japanese consumers an alternative to paying with their credit cards when using ecommerce (EC) websites. Despite having strong adoption and industry low... View Details
  • 04 Sep 2013
  • What Do You Think?

How Relevant is Long-Range Strategic Planning?

conclusions resulting from a reading of responses to this month's column. In defense of strategic planning, Greg Martin said, "Same story, different day: in times of change it is practically irresistible to not throw the baby out with the bathwater. While View Details
Keywords: by James Heskett
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

square foot have not improved significantly since the depths of the recession—and the decline in ROIC is even more stunning for category killers. “Best Buy and many similar businesses didn't see the bullet coming” The inexorable adoption... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • Web

Leadership - Faculty & Research

leaders. Some want to use the program as a fig leaf for laying off staff; others think it costs too much and might put the company at a competitive disadvantage relative to companies that are hiring technologically skilled people right... View Details
  • Web

Faculty & Research - Global

Nairobi Office Singapore Office Tel Aviv Office New Research September 2025 Article Journal of Development Economics Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in... View Details
  • 01 Jun 2024
  • News

Quantum Leap

“This is the first new kind of computer in 75 years,” says John Levy (MBA 1979), CEO of the quantum computing startup SEEQC. “And we’re building it on a chip!” Strolling through his company’s design and testing facility in Elmsford, New York, Levy looks less like a... View Details
Keywords: Alexander Gelfand; photographed by Chris Sorensen; quantum computing; innovation; leadership; Computer and Electronic Product Manufacturing; Manufacturing
  • Web

About - Business & Environment

Asia. As Faculty Chair of the Business and Environment Initiative, Mike provides the overall vision and strategic direction for the Initiative. Mike is a faculty member in the HBS Technology and Operations Management unit, and his... View Details
  • 01 Nov 2010
  • Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

What determines whether decisions happen on the bottom, middle, or top rung of the corporate ladder? New research offers a surprising conclusion: The answer often lies in the technology that a company uses. Information-based systems, such... View Details
Keywords: by Carmen Nobel
  • Web

Health Care - Faculty & Research

Machine Learning ; Technology Adoption ; Health Care and Treatment ; Innovation and Management ; Entrepreneurial Finance ; Business Strategy ; Science-Based Business ; View Details
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

organizations by internal problem broadcasting. Adoption of Information Technology Under Network Effects Authors:Deishin Lee and Haim Mendelson Periodical:Information Systems Research (forthcoming) Abstract... View Details
Keywords: Martha Lagace
  • May 2025
  • Case

Windsurf and the AI Code Assistant Market

By: Suraj Srinivasan, Sudhanshu Nath Mishra and Radhika Kak
In April 2025, the founding team of Windsurf, an AI start-up specializing in code generation gathered in Mountain View, California, to assess its remarkable year of growth. The company had scaled from a niche GitHub Copilot alternative to a breakout player with over... View Details
Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Business Growth and Maturation; Competition; Business Strategy; Technology Industry; United States
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Srinivasan, Suraj, Sudhanshu Nath Mishra, and Radhika Kak. "Windsurf and the AI Code Assistant Market." Harvard Business School Case 125-111, May 2025.
  • December 2023
  • Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
Set in 2022, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate—and the bank’s upskilling and reskilling... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Organizational Culture; Talent and Talent Management; Training; Banking Industry; Latin America; Central America; South America; Colombia
Citation
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Tamayo, Jorge, Raffaella Sadun, and Jenyfeer Martinez Buitrago. "Davivienda Bank's Upskilling and Reskilling Strategy in Colombia." Harvard Business School Case 724-425, December 2023.
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