Team Design - Publications - Faculty & Research

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

Citation

Purchase

Web

Research Resources - Doctoral

sources, designing your study, deciding which statistical methods to employ, interpreting results, and writing a statistical program. Behavioral Research Services Harvard Business School’s Behavioral Research Services View Details

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

Evidence from Medical Device Firms, released in January. Bigger recalls, bigger reactions Using 13 years of US Food and Drug Administration data and a novel set of competitor classification algorithms, the team created a detailed history... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

of extreme lovers or haters of their products. A project developing new menu items for a fast food restaurant chain in Malaysia, for example, used websites that were critical of the fast food industry to design healthier alternatives.... View Details

Keywords: by Michael Blanding

22 Feb 2024
Blog Post

It’s Time to Build: Why the MS/MBA Is Right for You!

curriculum, and all. The smaller program means you get more resources from the school, including direct access to top founders and investors in the industry. And the curriculum is very hands-on and practical, as every joint-degree class is focused on View Details

26 May 2023
Blog Post

Bringing Space Tech Back to Earth

Grinnell/SEAs) Even while honing her entrepreneurial skills, Sweeney continued to build new machines. Since coming to Harvard, she’s designed a fleet of spacecraft to clear small debris from low-Earth orbit, a robotic plant to mimic... View Details

01 Sep 2006
What Do You Think?

Are We Ready for Self-Management?

This is an extreme example of the creation of "work teams" that has provided an answer to the "assembly line" philosophy of work. Such teams are designed to provide greater variety and... View Details

Keywords: by James Heskett

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

estate company—they have a lot of buildings,” says MarcAntonio Awada, head of research and data science at the Digital, Data, and Design Institute at Harvard (D^3). For an investor looking for an edge, the distinction could be critical.... View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

07 Mar 2023
Blog Post

Deconstructing LEGO’s Decarbonization

selves, as we walked from the Hotel LEGOLAND to the LEGO Group’s brand-new headquarters, where their team graciously welcomed us in a jaw dropping atrium with a LEGO brick-themed central light fixture – the perfect start to a wonderful... View Details

Web

Careers Blog

2025 How Risk Can Be the Key to a Sustainable Future with Sophie Levin (MS/MBA: Engineering Sciences 2022 Sophie Levin Author tag Alumni Interviews Transitions & Paths As a design engineer and project manager, Sophie Levin (MS/MBA:... View Details

25 Jul 2023
Blog Post

Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

building and well-being. The fellowship’s unique model provides funding for one graduating student to join an organization dedicated to creating local financial and business opportunities. The RISE Career Fellow selects a company and partners with its leadership to... View Details

17 Jan 2020
In Practice

6 Traits That Set Top Business Leaders Apart

Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time. 3. They balance confidence and humility "Great leaders have the ability to act decisively and with confidence to inspire their team while... View Details

Keywords: by Danielle Kost

25 May 2010
First Look

First Look: May 25

alongside those offering a larger number of candidates, even though the existing literature on network effects suggests that the latter should always dominate the former. Download the paper: http://www.hbs.edu/research/pdf/10-098.pdf Varied Experience, View Details

Keywords: Martha Lagace

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

many times your cofounding team will disagree on things—from product and hiring decisions to operating procedures and a fundraising strategy—and how you process these decisions together is fundamental to a healthy cofounding relationship.... View Details

Keywords: by Julia Austin

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

the design wasn’t simple, it wouldn’t get on the roadmap. It’s the job of CEO/founders and their leadership teams to make sure this is clear to every employee, and to explain why if it changes. Could we pick... View Details

Keywords: by Julia Austin

02 Mar 2009
Research & Ideas

When Goal Setting Goes Bad

Presented with a goal to build a car "under 2,000 pounds and under $2,000" by 1970, employees overlooked safety testing and designed a car where the gas tank was vulnerable to explosion from rear-end collisions. Fifty-three people died as... View Details

Keywords: by Sean Silverthorne

22 Nov 2022
Research & Ideas

When Agreeing to Disagree Is a Good Beginning

Learning and the Harvard Alumni Association. "What can we all do so that disagreement turns out to be productive rather than damaging?" Gino opened the evening with an example of such constructive sparring. Sharing video of the Pixar creative View Details

Keywords: by Clea Simon, Harvard Gazette

23 Apr 2024
In Practice

Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now

With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details

Keywords: by Rachel Layne

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

of in-demand consumer products, such as shoes, handbags, and watches, in which consumers bid on items to “win” them. In early 2019, celebrity jewelry designer Ben Baller—a popular figure in the hip-hop community—staged an IPO for a new... View Details

Keywords: by Michael Blanding; Retail

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

about how an algorithm works—but following its advice based on trusting the people who designed and tested it—can lead to better decision-making and financial results for businesses, say researchers affiliated with the Laboratory for... View Details