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  • 23 Jan 2019
  • News

The Promise of Personalized Medicine

so what is the mission? What is the tactical plan to get this done? It’s in four phases. The first phase is the analytical phase. This is where we take a blood sample, a muscle biopsy from my brother to dive into the details of what is... View Details
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

may have been instituted to offset the costs of undesirable customer behavior, like bouncing checks, turn out to be very profitable. As a result, companies have no incentive to help customers avoid them. Tactics like these generate bad... View Details
Keywords: Martha Lagace
  • 29 Oct 2000
  • Research & Ideas

The Entrepreneurial Venture: A Conversation

Today's frenzied world of dot-com mania might have been hard to predict 25 years ago, but the Class of 1975 has always had an eye for opportunity. For its time, the class had a sizable number of military officers familiar with strategic View Details
Keywords: by Susan Young
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

December 4, 2017 Harvard Business Review How a Fast-Growing Startup Built Its Sales Team for Long-Term Success By: Cespedes, Frank V., and David Mattson Abstract—It’s common for leaders of sales teams to focus almost exclusively on short-term View Details
Keywords: Sean Silverthorne
  • 22 Sep 2009
  • First Look

First Look: September 22

  Working PapersMixed Source Authors:Ramon Casadesus-Masanell and Gastón Llanes Abstract We study competitive interaction between profit-maximizing firms that sell software and complementary goods or services. In addition to tactical... View Details
Keywords: Martha Lagace
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

within the organization warn of the impending change (and somebody nearly always does), their warnings are usually ignored. One tactic for forcing the organization to pay attention is to label the innovation as a threat to the company's... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 17 Mar 2022
  • Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

priorities. As a business, the company had to see to a commercial logic that pleased customers and did so economically. But as a business with a purpose, its intent was clear: it had to ensure that even highly tactical decisions such as... View Details
Keywords: by Ranjay Gulati
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

targets, but a tactical tool that’s rarely part of strategy formulation. Develop the best product, and let the sales department figure out the best way to get it to the customer, they think. And many sales leaders like it that way.... View Details
Keywords: by Michael Blanding
  • 17 Nov 2015
  • First Look

November 17, 2015

economist E.R.A. Seligman supported RPM as a legitimate tactic to protect small businesspeople and enhance non-price competition. The breakdown of legal and economic consensus regarding what constituted “unfair competition” allowed... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

Press in 2000. Reinhardt evaluated current trends and tensions for managers, and outlined tactics that managers use to try to reconcile what at face value seem competing objectives: how to maximize shareholder value while at the same time... View Details
Keywords: by Martha Lagace
  • Web

Crafting Your Life: The First 10 Years Post MBA - Course Catalog

tradeoffs, and surprises that you will inevitably face after graduating from HBS. Throughout the course, you will define what a life well-lived means to you, and discover and implement tactics and practices to enable you to live... View Details
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

those tactics which do not require the influencer to change the economic or structural aspects of the bargaining situation in order to persuade the target; (2) Review prior research on behavioral decision making to identify ideas that may... View Details
Keywords: Martha Lagace
  • 03 Jun 2014
  • First Look

First Look: June 3

revolutionary, rather than evolutionary, innovation. This note outlines a process for studying extreme consumers-consumers who fall in both tails of a normal distribution of customers-with needs, behaviors, attitudes, and emotions atypical of the average customer.... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2013
  • Research & Ideas

Few Women on Boards: Is There a Fix?

asymmetry. Should they take the lead from Norway, for example, which in 2003 mandated a 40 percent quota for female board participation? Should they use shame tactics like in Finland, which requires companies without women on their boards... View Details
Keywords: by Carmen Nobel
  • 12 Jul 2016
  • First Look

July 12, 2016

on preventing them. She outlines five tactics that research has shown to be effective: encourage reciprocity. You can build trust and prompt other parties to disclose strategic information by sharing information yourself. Ask the right... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2016
  • First Look

April 12, 2016

consensus on best practices. They suggest six overall goals for a strategic exit interview process and describe tactics and techniques to make it successful. Among their recommendations: Have interviews conducted by second- or third-line... View Details
Keywords: Sean Silverthorne
  • 14 May 2013
  • First Look

First Look: May 14

They're cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy must address the interests of all... View Details
Keywords: Sean Silverthorne
  • Blog

Two-Year Action Plan Update: Q+A with Terrill Drake, Chief Diversity and Inclusion Officer at Harvard Business School

how we will begin the strategic planning process for the School. We're planning a climate assessment—collecting community-wide data on how people are experiencing HBS, as a baseline for thinking about prioritizing and creating strategies and View Details
  • 01 Jun 2025
  • News

Alumni and Faculty Books

through tactics like reducing your tax bill and making full use of diversified investment vehicles; and using a safe, passive investment strategy. Stolen Memories: A Journey Through Alzheimer’s By Maria L. Ellis (OPM 32, 2003)... View Details
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

vulnerable are economic interventions to capture by politicians, how are captured resources used, and how costly are the resulting distortions? This paper answers these questions in the context of the credit market in India. Integrating theories of political budget... View Details
Keywords: Martha Lagace