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Show Results For
- All HBS Web
(819)
- People (2)
- News (153)
- Research (517)
- Events (2)
- Multimedia (3)
- Faculty Publications (314)
- Web
Online Digital Marketing Strategy Course | HBS Online
personalization, storytelling, and community building Who Will Benefit Marketing Professionals Non-Marketing Professionals Entrepreneurs Advance beyond tactics and learn digital marketing on a strategic level. "The course’s content and... View Details
- 18 Mar 2014
- First Look
First Look: March 18
formulate a strategy and tactics to deal with the impending initiative by the SEIU, the fastest growing union in the United States with 2.1 million members and a huge organizing budget. The union will likely seek the hospital's agreement... View Details
Keywords: Sean Silverthorne
- 04 Feb 2014
- First Look
First Look: February 4
access or heightened inspiration for women entrepreneurs. Publisher's link: http://www.people.hbs.edu/wkerr/GKO_ReservationsEntry.pdf August 2013 Journal of Economic Perspectives Shifts in U.S. Federal Reserve Goals and Tactics for... View Details
Keywords: Sean Silverthlorne
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
Few gave him a chance of succeeding. Yet MacArthur did so brilliantly, defying timetables and expectations. Morris analyzes MacArthur's key tactical choices, explaining how each contributed to his accomplishment. Managing Legal Compliance... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
and to Tactics Published: November 24, 2009 Drivers such as globalization, deregulation, or technological change, just to mention a few, are profoundly changing the competitive game. Scholars and practitioners agree that the... View Details
Keywords: by Sean Silverthorne
- Profile
Casey Gerald
businesses both tactically and strategically, the goal is to have an impact by taking the learning from inside the hallowed halls of business schools out to those who could really use the guidance and insight. Getting funding for this... View Details
- 01 Mar 2009
- News
Damon Silvers
that company could have learned that tactic from Stalin. That’s how Stalin maintained fear in the Soviet Union. He wouldn’t just shoot his opponents; he’d shoot people randomly. The whole point of employer responses to workers’ efforts to... View Details
- 01 Jun 2010
- News
Michael Depatie
family — they all have the same last name, different first names. There’s a bit of an “insider” appeal when people understand the connection. It becomes a badge of honor to list the different properties where they’ve stayed. But how do you get guests to stay the first... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
safe but sacrificing the tax partners involved in the shelter sales. Further, the case describes the government's prosecution of former KPMG tax partners and asks students to determine whether prosecutorial tactics during the government's... View Details
Keywords: Martha Lagace
- 01 Jun 2007
- News
Profiles from the class of 2007
factors like wind and water. “There are strategic and tactical elements to sailing,” says Dillon, a native of Ireland. “You need to decide where you want to go and what your competitors are doing. It’s kind of an interactive game that’s... View Details
Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
December 4, 2017 Harvard Business Review How a Fast-Growing Startup Built Its Sales Team for Long-Term Success By: Cespedes, Frank V., and David Mattson Abstract—It’s common for leaders of sales teams to focus almost exclusively on short-term View Details
Keywords: Sean Silverthorne
- 22 Sep 2009
- First Look
First Look: September 22
Working PapersMixed Source Authors:Ramon Casadesus-Masanell and Gastón Llanes Abstract We study competitive interaction between profit-maximizing firms that sell software and complementary goods or services. In addition to tactical... View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
within the organization warn of the impending change (and somebody nearly always does), their warnings are usually ignored. One tactic for forcing the organization to pay attention is to label the innovation as a threat to the company's... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
The model suggests that the more forward-looking buyers are, the more advantageous it is to use fear, uncertainty, and doubt (FUD) tactics to drive the competing system out. Consider SCO, a small "vulture" firm that had bought... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
market. Advertising is one way, but consumers may not be paying attention. Price partitioning can then become a key tactical element to re-engage consumer attention at the point-of-purchase. View Details
- 06 Aug 2020
- Blog Post
WHY WE STARTED THE HBS BLACK INVESTMENT CLUB
students interested in investing careers. On a tactical level, we plan to achieve this in several ways: Regular events with HBS Black investment alum to facilitate career advancement and mentorship for current students Creating... View Details
Keywords: All Industries
- 22 Feb 2022
- News
An Rx for Small Business Recovery
efforts. Beyond the $800 billion Paycheck Protection Program (PPP), these included 90 percent guarantees on SBA-backed loans, a tactic first deployed by Mills during the Great Recession. “Early-stage cash infusions have been critical,”... View Details
Keywords: Deborah Blagg
- 30 Sep 2014
- First Look
First Look: September 30
involved marketing tactic (Experiment 4). Further experiments explore boundary conditions and suggest that the benefit of cost transparency weakens as firms increase price relative to costs and when markups are made salient (Experiments... View Details
Keywords: Sean Silverthorne
- 26 Feb 2019
- Blog Post
Forget Cash. Here Are Better Ways to Motivate Employees
is often enough for employees to feel like their contributions are valued and will motivate them to try harder. To be most effective, the praise should be specific, highlighting the worker’s unique contributions. It’s a tactic that’s... View Details
Keywords: All Industries
- Web
Leadership Execution and Action Planning (LEAP) - Course Catalog
the alignment of tactics required to drive performance across a range of business activities. Case Students will develop implementation approaches for existing business problems in each module. The course will illustrate how difficult... View Details